Category / effectiveness

by Nathan Coumbe

Your day begins at sunset

In traditional Jewish & Orthodox Christian cultures, the new day begins at sunset, not sunrise.

Even God, in the book of Genesis, began his work days building the universe in the evening.

Yet we base all our work, plans, and decision-making around what time we wake up. And we end the day with (often inadequate) rest and sleep.

What if we flipped this idea on its head?

I’ve been listening to Michael Hyatt’s latest book, Win at Work & Succeed at Life. In it, he has an entire section dedicated to this topic and its importance.

But what interested me the most was the inverted way he looks at work and rest.

He made me realize that rest isn’t a reward for hard work…

In fact, rest is the vital precursor to doing excellent work day after day.

Think about it: in the ancient world, everyone worked long, hard days building, crafting, and farming. Without adequate rest, their bodies would have broken down, and their work would have suffered.

The crop might have failed, the buildings might have crumbled… Their creations would have worn out and broken. So their days began at sunset, which means they started their days with rest, relaxation, and sleep.

Most of us do knowledge work these days, but the same principle applies. We have to prioritize rest if we hope to succeed at work.

Can you change your mindset and start your days with rest?

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by Nathan Coumbe

Overcome Overwhelm with One Tiny Step

I’m sure you’ve experienced this before: you’re tired, exhausted, stressed out… You have too much on your plate and feel like you’ll never get everything done.

You’re staring at the car keys to drive to the gym…

Or at the blinking cursor on your keyboard where you’re writing your next post…

Or maybe it’s the pile of stuff in the corner you’ve been meaning to organize and put away…

Or that stack of books you want to read but just never get around to…

And every time you look at it, you get hit with a wave of anxiety. You just don’t see how you can do it all. 

And because you can’t do it all, or you can’t do it all perfectly, you don’t do ANY of it.

I’ve been there. There have been days where I just didn’t feel like dragging myself to the gym. Days when I had no desire to write another blog post…

But I learned from my Precision Nutrition coaches how to get out of the f*** it mentality and make steady progress. The secret?

Just do 1% of whatever it is.

If I don’t feel like exercising, I tell myself “I’ll just do my warm-up and that’s it.” I don’t even tell myself “I’ll see how I feel.” I just do the warm-up. 

I’d say 80-90% of the time, I end up doing the whole workout. But there have been times when I just did the warm-up. And you know what? That’s okay.

It’s so much better to do 1% of something every single day than it is to do 100% of something 3 days in a row… And then burn out, not doing ANYTHING for the next two weeks (or two years in the case of me exercising at one point…)

It’s the Kaizen method, the Japanese practice of tiny improvements over a long period of time that lead to massive gains in effectiveness.

You can do this with anything that’s overwhelming you. Just take the next right step.

  • Have a book you need to read but don’t have the motivation to tackle it? Just tell yourself you’ll read one page… Or one paragraph… Or one sentence
  • Need to declutter or clean? Put away exactly one thing or sweep one corner
  • Just write one sentence instead of feeling obligated to write an entire blog post

Doing that small step is better than nothing at all. And if that’s all you do, you still did better than zero. 

But chances are, you’ll do that one thing and feel motivated to keep going. If you do, then run with it! 

But if you don’t, feel satisfied knowing you did something. And that you’ll do something again tomorrow. 

(H/t to James Clear for reminding me about this practice. Read his post on the subject here.)

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by Nathan Coumbe

Are personality tests preventing you from being yourself?

If you’re like most people in the United States, you’ve taken at least one personality assessment at some point in your life.

DiSC. Myers-Briggs. StrengthsFinder. Enneagram. There are too many to name, but I’ll bet you’ve taken at least one.

On the DiSC profile, I’m a CSI, with an extremely high C. That means I tend to be:

  • Analytical
  • Slow to make decisions
  • Precise & detail-oriented
  • A rigid rule-follower

And I can attest that all of those things are 100% true about me.

But because I’m so rigid, I tend to take everything that I learn as a rule that can’t be broken.

For example, when I get “career results” back about what I’m ideally suited for, I instantly assume those are the only jobs I can do. It’s how my personality works.

So when the field of marketing was nowhere to be seen in my “ideal” careers, I immediately wrote it off as something not worth looking into.

Even though I was fascinated by marketing…

Even though I wanted to learn how to do it ethically, with a service-oriented style…

Even though I could use it to help make the world a better place. To help other people start and grow successful businesses…

But I couldn’t! Because a personality test told me so.

Doesn’t that sound ridiculous?

Personality tests are great for:

  • Developing self-awareness
  • Understanding your natural tendencies
  • Learning about your strengths and weaknesses
  • Discovering how best to relate to other people

But they do not define who you are or what you can do.

If anything, they help you learn how you would do certain things.

So now, years later, I’m involved in marketing—doing it and teaching it to others on a regular basis. And I do it in an analytical, detail-oriented, service-to-others way.

Remember that personality tests are tools, nothing more. One of my mentors, Ashley Logsdon, put it this way:

“Never make the profile bigger than the person.”

They aren’t supposed to define what you do, but HOW you do them.

This is just one of the many conversations going on in the 48 Days Eagles Entrepreneur group during our Monday Mentor Calls.

If you want to get into the right network to help you level up your relationships and career, join us now!

Click this link to see what all you get when you become 48 Days Eagle.

by Nathan Coumbe

Streaks

What comes to mind when you hear the word “streak?”

One of the first images that comes to my mind is the tail behind a shooting star. It leaves a trail of light behind it, showing you its progression through the sky.

You can take that same metaphor and apply it to any part of your life:

  • Developing a daily creative practice (painting, drawing, writing, composing, etc.)
  • Growing a business (daily content creation, calling 5 people every single day)
  • Going on a weekly date with your spouse and not missing a week
  • Incorporating intentional movement or exercise into your daily routine

Just like with the comet, you’ll have a trail behind you, showing your growth and development over time. You can see where you started and how far you’ve come.

And the longer your streaks become, the harder they are to break. Can you imagine exercising every single day for 150 days? How terrible would you feel if you made it that far only to break it?

Jerry Seinfeld is famous for his creative streak: starting in the 1980s, he committed to writing one new joke every single day. That commitment seems to have worked out pretty well for him: today he’s worth in excess of $950 million.

My challenge for you is this: pick a habit you believe would have a major, positive impact on your life. Commit to it, track it on a calendar or an app, and get to a point where you’d be devastated if you broke it.

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by Nathan Coumbe

The Transitive Property of Belief

Time for a math lesson! Bear with me—it matters.

The Transitive Property of Mathematics says this: for all real numbers x, y, and z, if x=y and y=z, then x=z also.

That makes sense, right?

Why am I telling you this? Because this same mathematical property affects all outcomes you experience in life.

Think about it: how you see an aspect of reality affects how you behave. How you behave affects the results you get. Therefore, how you see things affects the results you get. X=Y and Y=Z, so X=Z as well.

Dr. Stephen R. Covey called this the “See-Do-Get Continuum.” How we see the world affects what we do, which affects what we get in life. (You can learn all about it in his monumental work The 7 Habits of Highly Effective People.)

Covey likes to say, “How we see the problem is the problem.” In this case, “seeing” could also translate into “believing.”

Here’s an example:

Let’s say you’re a manager and you’ve recently had a few millennials added to your team. If you believe all millennials are lazy and entitled, you’re going to treat them as such. This will so alienate them and undermine your relationship that pretty soon, they’ll start acting out.

Most likely they’ll rebel against you by doing the bare minimum, scraping by because in their minds nothing they do will be good enough to please you anyway. Why should they put out more effort than necessary?

How you saw them affected your behavior towards them, which affected how they behaved (your results). It’s the Pygmalion Effect, a self-fulfilling prophecy.

Can you see how this continuum affects us when it come to things like race, gender, or religion? Our beliefs shape our actions; our actions shape our outcomes.

So what’s the bottom line?

If you want to change the world—or maybe just your situation in it—start first by changing your beliefs. Work first on how you see things.

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by Nathan Coumbe

The correct thing? Or the right thing?

Sometimes we have a choice between what is correct and what is right.

What’s “correct” is often bureaucratic or compliant with rules and regulations. Often those same rules and regulations fly in the face of common sense, decency, and the dignity we owe others.

When a customer’s computer catches fire with no fault on their part, obviously due to a manufacturer’s defect, we have a choice. We can do the correct thing: quote the manual and say there’s nothing we can do. Or worse yet, we can say:

“You should have bought the warranty.”

Or we can do the right thing: acknowledge the problem and take responsibility. We can help the person who put her faith in us and our product or service.

Correct or right—it’s a choice.

We must improve our ability to make the proper choice when the time comes.

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by Nathan Coumbe

Why Would You Intentionally Confuse Them?

If your goal is to get someone to buy from you (or trust, believe, understand, or empathize with you), why would you intentionally confuse them?

Why make it harder than necessary to get the information they need to make a decision?

Why use confusing phrases or vague points in an attempt to hide the cost of your product?

Do you think it makes them more likely to take action? Really it will frustrate them, damage any trust that’s already been built, and push them away.

“If you confuse, you lose.”

—Donald Miller

Make things direct and clear, especially prices. Don’t hide the truth because you’re worried about sticker shock or how someone will react.

If you feel the need to hide it, you might need to rethink what you’re doing. That goes for everything you do, not just selling.

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by Nathan Coumbe

Life’s Too Short

Seth Godin’s blog this morning contained a statement that seemed to scream at me:

“If you’re simply speeding things up because you are in a hurry to get through it, it might be better to not do it at all.”

—Seth Godin, “Faster! Faster?”, 5/31/2021

If you’re rushing through something because you feel obligated to finish it, just quit!

No one says you HAVE to finish that book. Or that podcast. Or that online course.

We don’t have enough time to do everything we think we should do. We don’t even have enough time to do everything we want to do.

We have to pick and choose wisely so we get the most out of life we can. And if that means you’re three minutes into a podcast and lose interest, just turn it off. (Essentialism is a great book to help you make these decisions.)

My late uncle Alan thought the Compact Disk (CD) was the greatest invention in history, so much better than the cassette player.

When asked why, he said simply, “Life’s too short to waste on a bad song.”

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by Nathan Coumbe

It Might Not All Work Out…

We have the definition of optimism wrong.

We think optimism means believing that everything will work out for the best. Over time and on its own.

That’s not true. Plenty of awful things happen whether we’re optimistic or not.

“Well geez, Nathan! You’re obviously a pessimist with that outlook.”

No, actually, I’m quite optimistic. Because I realize that I’m the creative force in my life. I’m the driver of my own destiny.

As long as I’m alive, I have the chance to make something good happen.

Optimism isn’t simply believing that everything is going to be alright: it’s believing that whatever happens, you can make the best of it.

So if you’re reading this, you’re still breathing. And that means you can make the best out of whatever situation you’re in.

That is true optimism.

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by Nathan Coumbe

Want to Be Successful? Be Consistent.

Consistency is the key to success.

“Improvement is a battle that must be fought anew each day.

Your next workout doesn’t care how strong your last one was.

Your next essay doesn’t care how popular your last one was.

Your next investment doesn’t care how smart your last one was.

Your best effort, again.”

—James Clear, “3-2-1 Newsletter”, Jan 28, 2019

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