It’s one of my favorite lines from Jurassic Park, and it applies in just about every situation imaginable.

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In my case, it’s on my mind daily as I watch the L&D industry, of which I’m a part, rapidly adopt AI for anything and everything that it possibly can.

The biggest victim of this is video creation. There are now approximately 7 trillion companies that all offer some form of talking-head, AI-avatar video-generating software that’s supposed to make video creation fast, simple, and easy for practitioners.

The problem is, most of it is awful. At least, if you care about your craft and the quality of your output.

The videos are generic. They don’t actually “TEACH” you anything. They simply come across as informational videos, which ironically is what people constantly complain about in corporate training. “It’s too boring. Not actionable. Just random information that I don’t know what to do with.”

So it’s great if you want to do more of the same stuff that doesn’t work, but you want to do it quickly, cheaply, and efficiently.

However, if you ACTUALLY want to create learning that matters, you might be better served doing it without AI. Or at least learn best practices for making learning stick or making it applicable, then work that into your AI-generated videos.

As always, it comes down to design thinking: Who’s it for and what’s it for?

If you know the answer to those questions, you can make quality content. Maybe with AI, or maybe not.

Just because you can do it with AI doesn’t mean you should.