Tag / skills

by Nathan Coumbe

Marketable skills

The Music School at University of North Texas has a list of what they call “marketable” skills that each of their degree plans develop. Skills include:

  • Performance communication
  • Excellent memory capability
  • Command of music computer programs
  • Pattern understanding
  • Improvisation and analytical capabilities

Now, as a former full-time musician myself and current corporate employee, I can safely say…

No one has ever paid me for any of this. Which is the supposed to be the definition of “marketable skills”—things worth paying for.

If you take Seth Godin’s definition of marketing to heart (which I do), then marketing means creating change in another person. And to take it a step further, it means creating a change in them that also prompts them to “pay” for your skills in some way.

You will then see that none of those skills do anything like that. However, they may give you the ability to accomplish that goal.

Those skills might allow you to:

  • Move another person so deeply that they become a raving fan of your music
  • Leave someone in awe of your stage presence and artistry (so they’ll come to more concerts and buy your albums)
  • Create a piece of music so astounding that someone tells 10 of their friends (and they tell 10 more…and on and on it goes)
  • Hypnotize an audience with intricate rhythms and on-the-spot creations so outrageous they beg to “know the trick”

All of these outcomes from your skill development lead to similar results: obsessed fans who tell other people and support your art because they can’t live without you.

The skills aren’t marketable.

But what you create with them and put into the world is.

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by Nathan Coumbe

You must develop these two skills

Writing and sales: if you want to be successful in anything, you must be able to do both well.

If you have an idea, you must communicate it to others; if you want it implemented in some way, you must persuade them.

Writing and sales.

If you want a new job, you have to let others know why you’re the applicant for them by first getting their attention and then persuading them of your worth and potential.

Writing and sales.

“Writing is organized thinking on behalf of persuasion.”

–Seth Godin

Writing helps you clarify your thoughts and communicate more clearly. You need it in every field in which you might work. Learn to write.

Parents, physicians, therapists, educators, and those in every other profession must win over those they serve–children, patients, students–to their way of thinking. Learn to sell.

Writing and sales: the most important skills of a modern worker.

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by Nathan Coumbe

Change is a skill

That book you read, the TED talk you listened to, or that seminar you attended–it’s only half of the equation. The materials you absorb will not, in themselves, change you for the better (if that is what you seek).

Change is a skill, which means it is something that must be practiced consistently until whatever you seek to change becomes a habit.

The materials available to you are great: in my opinion, they are vital to get you out of whatever rut you currently find yourself. We all need another voice, a voice we trust, reminding us of what better is.

But it’s up to you to change. It requires taking action.

What will you do to change today?

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by Nathan Coumbe

6 reasons why you should and should not go back to school

I wrote recently about why taking action is more important to your work and career goals than going back to school for more degrees. Today I’m going to give you 6 reasons why you should and should not go back to school.

Why Not?

  1. DON’T go back to school if you cannot afford it. No education, not even a medical or law degree is worth massive amounts of debt. You won’t make as much money as you think you will, and you may not even get the degree. Don’t go to school if you can’t afford it.
  2. DON’T go back to school if you don’t have a plan for what you want to try to do. No plan is full-proof anyway–you may change your mind halfway through and decide the field is not for you. Also, you may be able to get the knowledge and education you need without spending a fortune on a degree (which may be irrelevant by the time you finish).
  3. DON’T go back to school because you think the degree will get a job for you. It will not: your skills, abilities, projects, portfolio of work, and ability to sell yourself are the only things that will do that.

Why You Should

  1. DO go back to school if the field you’re entering is highly specialized and requires certain education or certifications, e.g., medicine, law, engineering, public school teaching or administration, etc. This also applies to those of you who wish to become higher education professors.
    • Keep in mind that the opportunities in higher education are limited. You will most likely spend years as an adjunct, competing with hundreds of other candidates who have the same credentials and publications as you, and there is no guarantee that college will be as it was when this pandemic is all said and done. Check out this video by Adam Grant on graduate education.
  2. DO go back to school because you love education and simply want to further develop yourself with an advanced degree (but only if you can pay for it. DO NOT GO INTO DEBT FOR EDUCATION).
  3. DO go to school if it is the only way to obtain the knowledge you seek. It is highly unlikely this reason is valid: with all the options available to you online, it’s easy to get an unoffical master’s degree in just about any field imaginable. It’s also easy and free to take real college classes online from Ivy League universities and other top institutions all over the country. (Click here if you want tips on how to get a useful education for almost no money. Dan Miller has another great article on the subject here.)

Learning is important. Well-educated individuals are in demand and in short supply in every industry in the United States and abroad. But well-educated does not mean letters behind your name or fancy degrees from famous colleges.

Well-educated means you have the real and practical knowledge, skills, abilities, and most importantly, the will and the desire to take initiative and execute on the work put in front of you.

You don’t have to go back to school, but you do have to continue your education.

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by Nathan Coumbe

You are doing just fine. Relax.

We are constantly getting caught up – in what we don’t have, haven’t accomplished, how far we have to go, what we need to be doing next to get where we think we want to go.

It’s exhausting.

It’s also very frustrating and discouraging if you are not careful. When you find yourself getting caught up in all the stuff bouncing around your head, it helps to take a step back and look at things from a bird’s-eye view.

View your life on a timeline. I will illustrate with my own:

15 years ago, I was beginning one of the darkest periods of my life: bad relationships, growing up way too fast because my home life was falling apart, deep depression, severe anxiety – these were just a few of the treats I unknowingly had in my future.

10 years ago, I was just beginning college with an idea of what I wanted to do with my life – an idea that changed almost a dozen times in five years.

5 years ago, I was finishing my senior year of college. After graduation, I took a job making money that had me living below the poverty line in Mississippi. I was making about half of what I spent on my college education.

In the last five years, I graduated, got married, worked in five distinctly separate fields, got promoted three times, was actively recruited by a company because of skills I developed outside of college, and more than doubled my income.

It’s easy to get stuck on how far you have to go and all the things you haven’t yet accomplished. Don’t forget to look back and see how far you’ve come. The perspective will instantly change how you feel.

Relax. You’re doing just fine.

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