Make a huge difference with one small behavior change

In his second great book, The 8th Habit: From Effectiveness to Greatness, relates the story of Muhammad Yunus, an economics professor who founded the Grameen Bank – an institution that makes microloans to the impoverished citizens of Bangledesh. His story deserves to be quoted at length, but I will not do that here. What follows is a summary.

Muhmmad Yunus Saw a Need

Muhammad Yunus earned a Ph.D. and began teaching economics at a university in Bangladesh. While he was inside lecturing on macroeconomic principles, the citizens of Bangladesh were struggling to survive in a life of abject poverty.

One day when Dr. Yunus walked out of class, he passed a woman making beautiful, handmade bamboo chairs. Upon further discussion, he determined the woman was making two pennies per day.

Why? Because she was in a terrible arrangement with her supplier who only allowed her to sell the chairs back to him. Dr. Yunus then discovered that the woman only needed $0.20-0.25 cents to buy the materials herself, then she would no longer be in bonded labor to the supplier.

He discovered that other citizens were struggling in much the same way. His assistant went around asking how much money different people in his neighborhood needed to make a living: he reported back that all together they needed $27.

TWENTY-SEVEN DOLLARS! Dr. Yunus took that money out of his wallet, gave it to his assistant, and told him to tell those who were receiving the money simply to pay him back whenever they could (which they all did, eagerly and quickly).

Dr. Yunus Met a Need

There is much more to the story than that, including a long battle with banks in the area who did not believe anyone would pay back the money that was loaned to them (which they did). Dr. Yunus discovered, simply by opening his eyes and talking to people around him, that while he might not be changing the world with a $27 loan, he was changing someone’s world.

Dr. Yunus went on to create and found his own financial institution, Grameen Bank, which specializes in making small loans to people all over Bangladesh so they can create businesses, making a living, and pull themselves out of poverty. To this day it has loaned billions of dollars in microcredit to hundreds of millions of citizens, and it changed their lives.

Why am I telling you this story?

What You Need to Do

Change how you move through the world. Today, and each day for the rest of your life, when you drive around town, walk outside, or even scroll through social media, pay attention to the people.

What are they doing? What are they posting on social media? Can you identify a need in what they are saying? Are they struggling to accomplish a task or project?

Are they asking a question to which you know the answer or have a solution?

Assume, as Dr. Yunus says, “a worm’s-eye view” of the world. Don’t look for huge problems to solve: look for small, everyday problems. Find someone in need, ask yourself if you have the will and the skill to meet that need, and then do something about it. Show up, solve a problem, and keep doing that over and over again.

Ask yourself if you have the will and skill to meet someone’s need today.

You may not change the world, but you will change that person’s world. Do that enough times, solve enough problems for people, and you might begin to see a greater need that can be met by a business, service, or non-profit.

Find a need, meet the need, and make a difference today.

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Invest in goodness

“Goodness is the only investment that never fails.”

–Henry David Thoreau

The stock market is reeling; businesses are closing; people are losing jobs. Any decision attached to money comes with a risk.

Being generous, kind, and selfless is not a risky thing to do. Sure, you might get taken advantage of or your acts might not be appreciated, but so what? You will always gain equity and compound interest when you are good and decent to others.

Today, and for the rest of your life, invest in goodness.

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A break with the Industrial Age

The COVID-19 pandemic has created rapid change in all areas of work. For those employees who showed up to an office location day after day, the lines between work and home have been blurred completely: work is now being done at home. School is now being done at home. And the amazing thing is that companies (and many schools) are realizing it works. Not only does it work, but it might also be better.

The Internet has made all this possible. Without it, this pandemic would have ground the world to a screeching halt rather than a frustrating slow-down. I believe that the COVID-19 pandemic is one of the final straws in breaking the world out of the Industrial Age mindset and unleashing human potential by fully adopting the Knowledge Worker/Information Age mindset.

These changes – the ability to work from home; meetings that are now (and should have always been) emails; genuine collaboration (because it’s the only way to get things done now); dictating results and trusting employees with the methods – will last long after this crisis is over. Companies will realize that their people are more productive than ever when given freedom and flexibility. More importantly, those that feel like their companies cared about them as people during the crisis will come out the other side more loyal and productive than ever before.

Those companies that are trapped in the Industrial Age – where people are things and less important than the machines they operate and the numbers they generate – will fail. Command-and-control, micromanagement, treating people as things – none of this works anymore. The failures may not happen immediately, but it will happen. Employees who feel their companies have failed to treat them with dignity and care, who have felt their health and wellbeing was seen as unimportant, will leave.

The coronavirus is terrible: people are dying; people are losing their income and their livelihood. But as with all great challenges in history, forward thinking, adaptable, flexible, and generous individuals, groups, and companies will learn from it, survive, and thrive in the new world.

Say goodbye to the last vestiges of the old world. I hope you are working for and with people who care.

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Networking is terrible, but there is a better way.

Networking – the idea of surrounding yourself with lots of people who might be able to open doors for you and help you get jobs – is a terrible practice.

It sucks.

The premise is flawed; it goes against every notion and every principle of decency and humanity. To effectively network, it seems one must adopt the mindset of, “What can this person do for me? How can she connect me with the HR department at [insert famous company]? What resources can she offer me so that I can get better (more marketable and attractive to potential employers)?”

Take, take, take, take. It’s a very common practice in Social Networking – some will say, “Use [pick your Social Media poison] to grow as many potentially helpful connections as possible so that maybe one of them can help you get a job at a certain company.”

The selfish focus, the mindset of “me,” is horrid. What is worse: it often backfires and alienates those you are attempting to use for your own selfish gains.

You think these “connections” can’t read right through your message? You’re wrong.

A new way to network

I propose a new way to network – go on your LinkedIn profile and start going down the list of connections. For each one, ask yourself this question: “Can I make a contribution to this person today, and if so, how?”

One important note: this requires a paradigm shift – a genuine change in your way of thinking (here’s a post about paradigms). You cannot adopt this posture while thinking in the back of your mind, “How can I contribute in a way that will get me something later?” You haven’t actually changed anything about the process that way.

If you really want to test this out, find someone in your list of connections who truly cannot “do” anything for you, in the sense of making a connection, giving a recommendation, or helping you get a job. When you find this person, ask yourself what contribution you can make: maybe it’s a simple message of gratitude for something they posted; perhaps it’s asking how their business is performing during the current crisis.

It doesn’t have to be much – it only has to be genuine. Only you will know if your intentions are pure.

“Ask not what your country can do for you; ask what you can do for your country.”

–John F. Kennedy

JFK said it well, and the same message applies to networking.

Ask not what your connections can do for you; ask what you can do for your connections.

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How much is enough?

I asked myself this question a few days ago and elaborated on it in my journal. Specifically, I was asking myself, “How much money do I need to make to feel like I am making enough?”

Honestly, making more money right now would not bring me any more happiness. It’s not money that my conscience is crying out to gain: it is meaning, purpose, the ability to use my God-given talents and strengths to serve and help other people.

The income I make now is actually more than enough to satisfy my needs at this moment. So why am I not doing something that fills my cup?

Have you ever asked yourself what enough is? If you made $40,000 a year, could you live on that if it meant you were doing something you cared about so much and so thoroughly enjoyed you couldn’t dream of doing anything else?

My answer is yes. Yours may be different. At a certain point, making more money is just making more money. Studies tend to cap the increase in happiness that comes from money at about $75,000.

So what goal, idea, or passion is the quest for more money preventing you from pursuing?

Are you, perhaps, an artist who wants to paint? A musician who wants to play and teach? Or are you, like me, a teacher who simply wants to teach?

Ask yourself this question: could you, honestly, make a living knowing the starting or average income that job in your head receives? Could you survive, or even thrive, if it meant you were doing what you felt passionately called to do?

The irony is most of the time when you quit pursuing money and start pursuing passion in the service of others, more money than you imagined comes into your life.

How much is enough? Could you make it doing what you love?

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The extra mile might be too far

I doubt you have kept track of how many times people have told you to “go the extra mile.” In the spirit of influence, I’ll ask you anyway:

How many times have you been told to “go the extra mile?” Perhaps you work in customer service or sales; perhaps you’re married and want to do more for your spouse; maybe you really want to please your boss on the next project.

Here’s the thing: a mile is really long when you start trying to walk or run it. It’s tough, so tough most people would rather not make the attempt than start down the mile and stop before completion.

There is really good news:

YOU DON’T HAVE TO GO THE EXTRA MILE.

Hear me clearly on this: I am not saying that you should be lazy or merely do your job. What I mean is the smallest extra step in however you serve others can have dramatic results.

Here is an example:

A customer approached a clerk in the grocery store asking where a particular item was located. What did the clerk do? He might have pointed to the correct aisle and gone back to stocking his shelf. But instead, the clerk said, “Follow me!” and led the same customer two aisles over and pointed out the exact item in question.

The clerk didn’t go the extra mile. At most, he went a few extra yards. He served that customer in the smallest of ways; instead of letting the customer wander for a minute more or spend time on the correct aisle attempting to locate the item amongst dozens of others, he led the customer right to it. He saved, at most, a couple of minutes of time and a modicum of fustration for the customer. Not huge in the grand scheme of things, at least not for the clerk. But it made a lasting impact on the customer.

More Human

The clerk did one important, life-changing thing: he acted more human than was absolutely necessary. That small step impacted the customer more than the clerk would ever know; that small act told the customer, “I see a really easy way to serve you in the manner I know how. Here, let me help you.” A small, human kindness. He made a connection; he created a small but memorable experience.

It wasn’t difficult, but it was magical.

So don’t worry about the extra mile. Go the extra yard. Still too far?

Just take one extra step.

Start small. Be more human.

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Profit vs. service

You have a really good idea, an idea that people will love, that will make a difference, that will make things better. In fact, the little voice in your head continues to tell you, “This might work.” But you continue to hesitate; you still haven’t shipped. Why not?

Money.

It always come back to money…but I don’t mean money in the way you’re thinking.

You might be a freelancer, a musician, a writer, or a budding entrepreneur: you want to improve the world, and you need to eat. Essentially, you are wrestling with two competing ideas: “Will this make me money?” vs. “Will this help people?”

If you live and work by the former question, you will make very little progress. There is no way for you to know if your endeavor will generate revenue, which means you will probably wait until you are sure it will work before you act. But if you can’t be sure (and you can’t), you won’t act.

Around and around it goes.

If you are searching for “yes” to the money question, you will feel fear every time you create a new video or go to click on the checkout button of a webhosting platform. You’ll be terrified every time you pick up the phone to make a sales call or approach a new customer in a store.

If you are worried about the profit, you revert to a scarcity mindset:

“I don’t know that this article will make money, so I probably shouldn’t post it.”

“Someone else is already doing something similar; I won’t be different enough to standout and earn an income.”

“What if I spent a little money to make this happen, but I never earn it back? I’ll have wasted it!”

Is that true? What if you didn’t make any money back, but you helped someone by spending it? You gave a gift; it was charity.

You do need to eat, which might mean you need a job while you seek to serve other people. If you work to answer the question, “Will this help people?” you will find that your ideas come naturally. They will be much easier to send out into the world: you won’t hesitate, because there is much less riding on the outcome.

In fact, the outcome is practically harmless. You either end up right where you started, or you make change happen. If you only help one person, then the answer to the question is a resounding “YES!”

I think the secret is faith and the right mindset. The right mindset is seeking to help people because you want to help them, not because you want to profit from them. Ironically, if you help enough people, you will be much closer to turning a profit than the fool who is focused on it.

Seth Godin says it all the time: “Ideas that spread, win.” They do. Helping others spreads, which means it wins. If you help people, they will know who you are. If they know who you are, they will come to you for more help. They will probably tell their friends about you as well. Soon you have an audience, people who trust you because you sought to help them, not profit from them. When people trust you, you win.

Live a life of abundance and give, give, give. Have faith that if you help enough people, the money will come.

And if it never does?

Well…you still helped a lot of people.

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