Tag / salesperson

by Nathan Coumbe

You are a salesperson…don’t screw it up!

“But Nathan! I’m not in sales!” I’m sorry, but you’re wrong.

What’s your role at work? Office manager? Administrative assistant? Florist? Customer service rep? Your title doesn’t matter–you’re in sales.

We all work on commission. Perhaps that commission is a “guaranteed” bi-weekly paycheck for a certain amount each time, or maybe you are paid on the number of hours you work each week. It doesn’t matter–you work on commission.

How is that possible? If you don’t show up to work, you don’t get paid. If you screw something up badly enough, you get fired. Your income is only guaranteed if you work, just like a salesperson’s income is only guaranteed if she sells.

Even if you physically don’t work in a role where you are allowed to sell a product or service to a customer, you are still involved the sales process, because you represent your company.

If you offend a customer or badly represent your brand in some way, it’s quite possible you will lose a sale for the person who actually works in sales.

Since sales is the only part of a company that actually produces revenue, any lost sale results in lost income for your employer which might mean you don’t get that raise you were hoping for next year. Or worse yet, you might get fired.

“Not everyone can make a sale, but ANYONE can lose a sale.”

–Zig Ziglar

We all get paid for results, regardless of how well it’s hidden in hourly wages or a regular salary.

Think like a salesperson.

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by Nathan Coumbe

You are self-employed

All of us, if we do work that causes us to get paid, are self-employed. It doesn’t matter who signs our paychecks–we work for ourselves.

What does it mean to be self-employed? It means you are your own boss. It means your income is based on your work.

If a freelancer or entrepreneur doesn’t show up for work–if they don’t create enough value for another person–they don’t get paid. This is obvious when you don’t work for a big company with payroll every two weeks.

What about the salesperson working on commission who does have someone who signs her paycheck? If she doesn’t contact the customer, provide value to that customer, and make a sale, she doesn’t get paid.

What about you? The hourly worker or the salaried cubicle-dweller (perhaps virtual cubicle-dweller is more accurate right now)? What happens if you don’t show up for work?

You don’t get paid.

What happens if you fail to create value for the company that employs you?

You get fired.

As soon as you realize you are self-employed–as soon as you realize that you are responsible for the value you create and the income you generate, regardless of how you get paid–you will secure your future.

Even if you are laid off, the attitude of self-employment will cause you to stand out from droves of people who want to know what a company can do for them rather than what they can do for their potential employer.

Adopt the self-employed mindset and you’ll rarely have to worry where your next paycheck comes from.

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by Nathan Coumbe

You must develop these two skills

Writing and sales: if you want to be successful in anything, you must be able to do both well.

If you have an idea, you must communicate it to others; if you want it implemented in some way, you must persuade them.

Writing and sales.

If you want a new job, you have to let others know why you’re the applicant for them by first getting their attention and then persuading them of your worth and potential.

Writing and sales.

“Writing is organized thinking on behalf of persuasion.”

–Seth Godin

Writing helps you clarify your thoughts and communicate more clearly. You need it in every field in which you might work. Learn to write.

Parents, physicians, therapists, educators, and those in every other profession must win over those they serve–children, patients, students–to their way of thinking. Learn to sell.

Writing and sales: the most important skills of a modern worker.

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by Nathan Coumbe

Great power. Great responsibility.

Uncle Ben said it best: “with great power comes great responsibility.” This should be the phrase by which every leader and marketer lives.

Marketing and leadership are two fields primarily focused on influence. Leaders focus their efforts on influencing what work gets done and on what companies place emphasis; marketers focus on what products get made, what gets purchased, and what changes are made in our culture.

With great influence also comes great responsibility. Leaders and marketers have in their hands the power to persuade others towards things that are either helpful or harmful.

Who gets to decide which is which? Technically, it’s the follower, the consumer, or the customer. But we are all human–we know before a customer tells us whether or not our product or idea will harm her.

If you lead others, if you sell, or if you persuade, please take your responsibility–the power you have over other people–seriously.

Don’t take advantage.

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by Nathan Coumbe

Everything is marketing. Everything is sales.

That’s the premise.

Even on the smallest scale, we are marketing and selling. It might not be products but rather ideas or ways of thinking and being. 

If I have an idea about how people can behave or change to improve their lives, to become the best possible versions of themselves, it does no one any good unless I can persuade them to adopt the ideas. That means that I have to sell to them.

“Making is insufficient. You haven’t made an impact until you’ve changed someone.”

– Seth Godin, This Is Marketing, p. xiv

Marketing and sales are both about influence; each of us must influence others to create change (we will get into the ethics of influence in another post).

Leadership in the modern age is sales and marketing. During the Industrial Age, a leader told an employee what to do and that person either complied or left. In the Knowledge Age, a leader must influence those who follow. You can still attempt tell people what to do, but it rarely leads to enrollment and willing compliance, without which high-quality work does not occur. However, influencing them – by empathizing and understanding what they want, feel, need, and believe, and then having the courage to let them know your ideas for progress – this sort of leadership brings others willingly to your way of thinking. (It also potentially creates better ideas than either party came up with on their own.)

Every career requires sales and marketing. A psychologist is both a salesperson and a marketer. If they do not market, they do not get patients. She cannot rely on her credentials to bring people into the office.

A teacher is marketing each time she sets foot in the classroom. If she cannot get her students to come with her, if she cannot get them excited and willing to go on the learning journey, her knowledge and expertise are useless. She must influence them.

If you coach people on how to level up their careers, personal lives, or get past negative scripting from earlier life periods, you must sell them on the ideas you present. If you fail to do so, or do it poorly, you have failed to create change or the desire for it in the other person. 

Regardless of whom you seek to influence, you must always begin by understanding them, their points of view, their wants, desires, worries, fears, and problems. That is always the first step to influence, and influence is marketing.

We all must influence others to make change happen, and if everything is marketing and everything is sales, you might as well learn to do it well.

Start with this book here.

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