Tag / persuasion

by Nathan Coumbe

Stories sell

No one cares about the features of anything. What they want to know is how it helps them.

“What do these features do for me?”

A friend of mine was asking about the internet provider we use in our home. Naturally, I wanted to sell him on the service that we use because I think it’s the best.

So I told him, “You get up to one gig upload and download speeds.’

Then I thought about it for a second and realized this: most people don’t know what that means. More importantly, they don’t care. 

So I changed up my approach and told a story instead.

I told him that some of the projects I do each week for work have to be uploaded to Vimeo. “With our old Internet provider, I explained, “it would take me between 15 and 20 minutes to upload a single video. Now, with this new provider, it only takes me about 20 to 30 seconds to do the same thing.”

He was sold, right then and there.

Stories are how we humans make sense of the world. Stories are also what sells—anything and everything.

No matter what you’re trying to persuade someone to do, find a way to tell them a story about it.

by Nathan Coumbe

You must develop these two skills

Writing and sales: if you want to be successful in anything, you must be able to do both well.

If you have an idea, you must communicate it to others; if you want it implemented in some way, you must persuade them.

Writing and sales.

If you want a new job, you have to let others know why you’re the applicant for them by first getting their attention and then persuading them of your worth and potential.

Writing and sales.

“Writing is organized thinking on behalf of persuasion.”

–Seth Godin

Writing helps you clarify your thoughts and communicate more clearly. You need it in every field in which you might work. Learn to write.

Parents, physicians, therapists, educators, and those in every other profession must win over those they serve–children, patients, students–to their way of thinking. Learn to sell.

Writing and sales: the most important skills of a modern worker.

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by Nathan Coumbe

Why write?

Why would anyone start a blog in 2020 (or in my case, 2019)?

Nobody wants to read anymore; no one has the attention span to read anything more than headlines, bullet points, and headers.

If we want information, a lesson, or an explanation of an idea, we just go to YouTube. If we want entertainment, we go to Tik Tok for quick, random snippets or Twitter for messages. No more than 140 characters, thank you very much!

So why write?

For me, it’s to stretch a muscle. It isn’t to get someone to buy something; it isn’t to persuade the entire world to change how it operates. Writing helps me organize my thoughts. It allows me to practice putting messages and ideas into the world in a coherent form; it allows me to argue points and prove or disprove my ideas with my own gathered evidence.

“Writing is organized thinking on behalf of persuasion.”

–Seth Godin, “Even if it’s not graduation week for you…”

Perhaps I’m trying to persuade myself.

So this blog I write, or try to write, everyday – what’s it for? It’s for me to learn, practice, stretch, organize, and try and make sense of the world.

If it helps you, too, I am thrilled.

You should write something.

Maybe writing isn’t for you, but it is a uniquely human endowment, and I advise you try it. However, be clear on why you are writing. Don’t write to get people to read; don’t write to get a following; don’t write to get money. Write for yourself, at least at first.

Write to examine your thoughts. Write to examine what you are learning and check your understanding. Write to get the massed jumble of ideas out of your head and into a physical form – you’d be amazed how much anxiety that relieves. Write to try and persuade one person that your idea might help them get better.

It doesn’t have to be good; it just needs to be done. And the more you do it, the better it will get.

Write something.

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