Tag / knowledge

by Nathan Coumbe

Encourage ignorance (and overcome it)

When you are serving other people (i.e., working), there will be times when you don’t have the answer to the problem in front of you.

Perhaps you work in customer service, a retail store, or banking. Someone is going to ask you a question for which you do not have an answer. What do you do?

If you went to a typical school or were processed through typical corporate training, you might have a few possible answers immediately:

  1. Tell the customer you don’t know, you’re sorry, and you can’t help them.
  2. Immediately go to your boss and ask her to give you the answer or take over the situation entirely (unless your boss is a crazy control freak and wants her finger on the pulse of every step you take, she won’t appreciate this).
  3. Try to figure it out yourself by moving through all the formulas, procedures, and company policies with which you were conditioned (definitely not the worst option, but it’s limited in its effectiveness).

Do you see a better option?

The better option

You are surrounded by people that know more than you, have more experience than you, and do the same type of work as you, either in person or resources on the internet. Ask them for help, but take it one step further.

Learn alongside the person you are trying to help. It’s easy and has two benefits: 1) the person in need gets the help he or she requires, and 2) you learn something new that will be in your toolbelt for next time.

Here’s your answer when you don’t know:

“I don’t know the solution to this problem, but I guarantee we can find one. Let’s find out what it is together!“

The flaw in our system

Most of our education and training conditions us to work by ourselves, independently from everyone else, under an authority figure who has all the answers.

“Only raise your hand if you know the answer” becomes “never acknowledge ignorance in front of customers!” That will only discredit you. They will lose faith in you. You will be humiliated.

Actually, no – by being humble enough to admit your ignorance, they will respect you for not lying to them, not giving them bad information that will fail or hurt them in practice, and not wasting their time.

The real world is full of collaboration, synergy, and needs us to use all available resources to find the answers. The real world is an open-book group test.

It is not full of, nor should we encourage, independent work with no outside help, an authority figure with all the answers, or a lack of information that you are not allowed to remedy by looking up the answer.

If the real world isn’t like that, why are we training people to operate that way?

Be bold, be brave, and admit your ignorance. Then go find the answer using every person and resource at your disposal.

“I don’t know – let’s find out together.”

Join 904 other subscribers
by Nathan Coumbe

6 reasons why you should and should not go back to school

I wrote recently about why taking action is more important to your work and career goals than going back to school for more degrees. Today I’m going to give you 6 reasons why you should and should not go back to school.

Why Not?

  1. DON’T go back to school if you cannot afford it. No education, not even a medical or law degree is worth massive amounts of debt. You won’t make as much money as you think you will, and you may not even get the degree. Don’t go to school if you can’t afford it.
  2. DON’T go back to school if you don’t have a plan for what you want to try to do. No plan is full-proof anyway–you may change your mind halfway through and decide the field is not for you. Also, you may be able to get the knowledge and education you need without spending a fortune on a degree (which may be irrelevant by the time you finish).
  3. DON’T go back to school because you think the degree will get a job for you. It will not: your skills, abilities, projects, portfolio of work, and ability to sell yourself are the only things that will do that.

Why You Should

  1. DO go back to school if the field you’re entering is highly specialized and requires certain education or certifications, e.g., medicine, law, engineering, public school teaching or administration, etc. This also applies to those of you who wish to become higher education professors.
    • Keep in mind that the opportunities in higher education are limited. You will most likely spend years as an adjunct, competing with hundreds of other candidates who have the same credentials and publications as you, and there is no guarantee that college will be as it was when this pandemic is all said and done. Check out this video by Adam Grant on graduate education.
  2. DO go back to school because you love education and simply want to further develop yourself with an advanced degree (but only if you can pay for it. DO NOT GO INTO DEBT FOR EDUCATION).
  3. DO go to school if it is the only way to obtain the knowledge you seek. It is highly unlikely this reason is valid: with all the options available to you online, it’s easy to get an unoffical master’s degree in just about any field imaginable. It’s also easy and free to take real college classes online from Ivy League universities and other top institutions all over the country. (Click here if you want tips on how to get a useful education for almost no money. Dan Miller has another great article on the subject here.)

Learning is important. Well-educated individuals are in demand and in short supply in every industry in the United States and abroad. But well-educated does not mean letters behind your name or fancy degrees from famous colleges.

Well-educated means you have the real and practical knowledge, skills, abilities, and most importantly, the will and the desire to take initiative and execute on the work put in front of you.

You don’t have to go back to school, but you do have to continue your education.

Join 904 other subscribers
by Nathan Coumbe

Everything is marketing. Everything is sales.

That’s the premise.

Even on the smallest scale, we are marketing and selling. It might not be products but rather ideas or ways of thinking and being. 

If I have an idea about how people can behave or change to improve their lives, to become the best possible versions of themselves, it does no one any good unless I can persuade them to adopt the ideas. That means that I have to sell to them.

“Making is insufficient. You haven’t made an impact until you’ve changed someone.”

– Seth Godin, This Is Marketing, p. xiv

Marketing and sales are both about influence; each of us must influence others to create change (we will get into the ethics of influence in another post).

Leadership in the modern age is sales and marketing. During the Industrial Age, a leader told an employee what to do and that person either complied or left. In the Knowledge Age, a leader must influence those who follow. You can still attempt tell people what to do, but it rarely leads to enrollment and willing compliance, without which high-quality work does not occur. However, influencing them – by empathizing and understanding what they want, feel, need, and believe, and then having the courage to let them know your ideas for progress – this sort of leadership brings others willingly to your way of thinking. (It also potentially creates better ideas than either party came up with on their own.)

Every career requires sales and marketing. A psychologist is both a salesperson and a marketer. If they do not market, they do not get patients. She cannot rely on her credentials to bring people into the office.

A teacher is marketing each time she sets foot in the classroom. If she cannot get her students to come with her, if she cannot get them excited and willing to go on the learning journey, her knowledge and expertise are useless. She must influence them.

If you coach people on how to level up their careers, personal lives, or get past negative scripting from earlier life periods, you must sell them on the ideas you present. If you fail to do so, or do it poorly, you have failed to create change or the desire for it in the other person. 

Regardless of whom you seek to influence, you must always begin by understanding them, their points of view, their wants, desires, worries, fears, and problems. That is always the first step to influence, and influence is marketing.

We all must influence others to make change happen, and if everything is marketing and everything is sales, you might as well learn to do it well.

Start with this book here.

Join the others in creating change the world needs. Subscribe below.

*Some links in my posts are affiliate links, which means I make a small commission on any purchases.

by Nathan Coumbe

Getting the grade

Students are so driven to get the grade that they will cheat on tests and assignments. 

Why?

Because we’ve taught them that the grade, not the learning, is important. 

If all our emphasis is on the grade, then of course they are going to cheat. Or cram. Or do just enough to get by.

“Will this be on the test?”

What is the end goal of education? Is it getting good grades, or imparting knowledge, skills, and wisdom to students?

If it is the former, then don’t be surprised when students cheat, cram, and stumble their way through class. 

If it is the latter, if the “why” behind education is learning rather than grades; encouraging curiosity and leadership rather than compliance; expect to gain willing enrollment from those in your charge. 

What is school for?

Don’t miss a thing! Subscribe below to receive updates as soon as they post.

Join 904 other subscribers
by Nathan Coumbe

Read

Read a book.

A real book.

Made of paper.

Don’t skim it; sit down with a book and wrestle with the material. Have a notebook, pencil, and two pens at hand while you do it.

The basis of every education, and the most important skill you will ever learn in your life, is reading. If you can read, comprehend what is written, analyze it, and then talk about it, you have the potential to learn anything you want.

The skill of reading will train you to hold multiple ideas or arguments in your head at one time; you can determine what is valid; if it is biased; lacking in evidence. Reading will protect you from being overly influenced by marketing, advertising, political rhetoric, fear-mongering, and anything else designed to persuade you before you’ve had a chance to analyze and think about the information being given.

Educate yourself by reading. If you struggle with reading, find a tutor who can help you read easier, and then start the process! Write in your books: circle, underline, turn down pages, write notes. Keep a notebook full of ideas and questions that come to you as you read. This will not only keep you engaged, it will allow you to start combining your own thoughts with the ideas presented to you and make the knowledge you are gaining truly yours.

Now quit reading this and go read.