The correct thing? Or the right thing?

Sometimes we have a choice between what is correct and what is right.

What’s “correct” is often bureaucratic or compliant with rules and regulations. Often those same rules and regulations fly in the face of common sense, decency, and the dignity we owe others.

When a customer’s computer catches fire with no fault on their part, obviously due to a manufacturer’s defect, we have a choice. We can do the correct thing: quote the manual and say there’s nothing we can do. Or worse yet, we can say:

“You should have bought the warranty.”

Or we can do the right thing: acknowledge the problem and take responsibility. We can help the person who put her faith in us and our product or service.

Correct or right—it’s a choice.

We must improve our ability to make the proper choice when the time comes.

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Why Do We Say “You’re Welcome”?

When you think about it for any length of time at all, it’s utter nonsense.

“Thank you,” says your customer.

“You’re welcome,” you reply.

You’re welcome….to what? You’re welcome to ask for help again in the future? You’re welcome to more of the same?

Why aren’t people shouting, “What am I welcome to?!”

There are so many options available to us other than an automatic “You’re welcome.” The phrase is automatic and useless. I’ve always wondered why we use it.

We can say, “It was my pleasure,” implying that you genuinely enjoyed helping them. Chick-fil-A’s employees are getting it right. (And yes, I realize it’s engrained in them and automatic, much like “You’re welcome.” It may not actually be their pleasure to help me. That’s a subject for a different post.)

Or my favorite: “I’m happy to help.” When I say it, I genuinely mean it. And by saying it, I actually feel happy that I helped that person.

It’s time to do away with this nonsensical phrase and replace it with something genuine and meaningful.

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You are a salesperson…don’t screw it up!

“But Nathan! I’m not in sales!” I’m sorry, but you’re wrong.

What’s your role at work? Office manager? Administrative assistant? Florist? Customer service rep? Your title doesn’t matter–you’re in sales.

We all work on commission. Perhaps that commission is a “guaranteed” bi-weekly paycheck for a certain amount each time, or maybe you are paid on the number of hours you work each week. It doesn’t matter–you work on commission.

How is that possible? If you don’t show up to work, you don’t get paid. If you screw something up badly enough, you get fired. Your income is only guaranteed if you work, just like a salesperson’s income is only guaranteed if she sells.

Even if you physically don’t work in a role where you are allowed to sell a product or service to a customer, you are still involved the sales process, because you represent your company.

If you offend a customer or badly represent your brand in some way, it’s quite possible you will lose a sale for the person who actually works in sales.

Since sales is the only part of a company that actually produces revenue, any lost sale results in lost income for your employer which might mean you don’t get that raise you were hoping for next year. Or worse yet, you might get fired.

“Not everyone can make a sale, but ANYONE can lose a sale.”

–Zig Ziglar

We all get paid for results, regardless of how well it’s hidden in hourly wages or a regular salary.

Think like a salesperson.

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If you build it, they (probably) won’t come.

The key in any endeavor from which you hope to profit, whether it’s creating a new product, learning a new skill, or starting a new service, is to first identify whether other people want what you are selling.

Contrary to the message in “Field of Dreams” (sorry, Kevin Costner), if you build or create something without first determining whether or not people want it, you probably won’t have anyone knocking down your door to get it.

Learning to be the best Fortran coding expert in the world is useless in today’s workplace because no one uses that coding language anymore. And don’t get upset if you spend 4 years learning puppetry only to find no one wants to pay you for it.

To make a living, you must serve other people. To serve other other people, you must find what people need.

You must determine what problems other people have and how you can solve them. Perhaps the need is to be entertained (in which case learning puppetry might actually be profitable for you, if you can find a way to market it). Perhaps the problem is a lack of clean water to drink.

Regardless of what you do, the key is to first identify what others want, then create something that serves that purpose. The customer must come first if you desire to profit.

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Encourage ignorance (and overcome it)

When you are serving other people (i.e., working), there will be times when you don’t have the answer to the problem in front of you.

Perhaps you work in customer service, a retail store, or banking. Someone is going to ask you a question for which you do not have an answer. What do you do?

If you went to a typical school or were processed through typical corporate training, you might have a few possible answers immediately:

  1. Tell the customer you don’t know, you’re sorry, and you can’t help them.
  2. Immediately go to your boss and ask her to give you the answer or take over the situation entirely (unless your boss is a crazy control freak and wants her finger on the pulse of every step you take, she won’t appreciate this).
  3. Try to figure it out yourself by moving through all the formulas, procedures, and company policies with which you were conditioned (definitely not the worst option, but it’s limited in its effectiveness).

Do you see a better option?

The better option

You are surrounded by people that know more than you, have more experience than you, and do the same type of work as you, either in person or resources on the internet. Ask them for help, but take it one step further.

Learn alongside the person you are trying to help. It’s easy and has two benefits: 1) the person in need gets the help he or she requires, and 2) you learn something new that will be in your toolbelt for next time.

Here’s your answer when you don’t know:

“I don’t know the solution to this problem, but I guarantee we can find one. Let’s find out what it is together!

The flaw in our system

Most of our education and training conditions us to work by ourselves, independently from everyone else, under an authority figure who has all the answers.

“Only raise your hand if you know the answer” becomes “never acknowledge ignorance in front of customers!” That will only discredit you. They will lose faith in you. You will be humiliated.

Actually, no – by being humble enough to admit your ignorance, they will respect you for not lying to them, not giving them bad information that will fail or hurt them in practice, and not wasting their time.

The real world is full of collaboration, synergy, and needs us to use all available resources to find the answers. The real world is an open-book group test.

It is not full of, nor should we encourage, independent work with no outside help, an authority figure with all the answers, or a lack of information that you are not allowed to remedy by looking up the answer.

If the real world isn’t like that, why are we training people to operate that way?

Be bold, be brave, and admit your ignorance. Then go find the answer using every person and resource at your disposal.

“I don’t know – let’s find out together.”

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