by Nathan Coumbe

Failure and Success Are the Same Thing (Eventually)

The best teacher in the world is failure. Nothing teaches us more or faster than trying and failing at something.

It’s how we learn to walk. It’s how we learn to speak.

What keeps failure from becoming success is a lack of perseverance. We fail once and assume we’ll fail if we try again.

Thomas Edison failed more than 10,000 times in creating the incandescent lightbulb. But he failed differently each time.

When asked about this by a reporter, Edison said, “I have not failed 10,000 times. I have found 10,000 ways that don’t work.” He implied that each failure got him closer to his eventual success.

Had he tried making his lightbulb the same way 10,000 times, he would have been living out Einstein’s definition of insanity. But he didn’t. Instead he chose to keep trying 10,000 different ways.

Failure is a reality, but it’s also a choice. We can choose to learn from it, change things up, and try again. That option will eventually lead to success.

Or we can choose to fail and accept it as a permanent part of our lives.

You’ll find life is much better when you look at failure and success as learning experiences.

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by Nathan Coumbe

What Has 2020 Shown You?

2020 sucks. That doesn’t need to be said anymore. But a post from a gentleman whom I follow on LinkedIn made me rather introspective this morning. Here was my response to his post.

2020 showed me that life was more uncertain and fragile than I’d ever realized. I lost two of my closest relatives. My family suffered unimaginable heartache.

I discovered I’d been living life out of fear, looking at everything through a lens of safety. So I started asking myself, “if I died tomorrow, would I be satisfied with what I’ve accomplished? Would I be okay with how I left things for my wife and family?”

With that mindset, I’ve approached my days differently, dancing with fear and taking action in the face of it. Making definite choices rather than hesitating or hedging my bets.

In short, I’m bolder.

As I’ve learned from Zig Ziglar, if I fail I learn. If I learn, I grow. If I grow, I succeed.

What about you? What has 2020 shown you? Comment below.

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by Nathan Coumbe

Should You Get Paid Every Time You Send an Email?

Wouldn’t it be great if you got paid every time you sent an email? I dunno about you, but I’d love to live in that world. 

I send hundreds each week. If I earned the price of a postage stamp on each one, I could make a pretty easy living.

Am I Devaluing Myself?

I’m an up-and-coming copywriter. To make a living, I spend several hours each week reaching out to potential clients, offering them my services as a writer and marketer. I do this because I’m a salesperson. And if you’re trying to make a living in a similar way, so are you. 

I recently came across a Twitter post telling me that I was devaluing my work by selling myself. To sum it up, the writer said I should either:

  1. Have clients beating a path to my door willing to pay me, OR 
  2. I should get paid every time I send an email, proposal, or pitch to a potential client before any work is done. 

I understand the author’s point. My time is valuable, and it stinks when I feel I’ve “wasted” my time pitching to someone who doesn’t buy. But I 100% disagree.

Sales Professionals Don’t Get Paid to Prospect

How do professional salespeople get paid? They sell a product and get paid a commission. They don’t get paid when they prospect or send proposals to customers. The only way they make money is by closing a sale. 

I sell a service, and I only get paid if I provide that service. And that service is not pitching ideas. If it was, I’d be a billionaire right now because I have a few thousand ideas each day, and most of them are awful.

Selling Your Service Is Like Applying for a Job

Each time I pitch a client, I’m putting in a job application. Think about all the jobs you’ve applied for in your adult life. What if you got paid for every job application you ever completed? Wouldn’t that make for an awesome career?

Often we don’t have a lot of experience for the jobs we are applying for, especially if we are new to the workforce or a field. When asked what a beginner should do, the Tweeter said, “get paid to pitch.”

We’ve all gotten those phone calls from sleazy salespeople. Does this sound familiar?

“I’ve got this great new system that will keep you from paying any taxes this year. But I can only tell you what it is if you sign a non-disclosure agreement and pay me $2,000 upfront.”

You know you’re losing money and going to jail if you get in bed with that guy. You don’t want to have anything to do with an idea you can only hear after signing an NDA and paying upfront.

How to ACTUALLY Get Paid to Pitch 

There are two parts to this tactic:

  1. Charge higher prices to compensate for the inevitable rejections you’ll get.
  2. Overdeliver to your clients and customers so it’s worth paying you higher prices!

One of my favorite phrases comes from the marketing genius Seth Godin:

“You’ll pay a lot, but you’ll get more than you paid for.”

That is the only way this guy’s Tweet works. 

Selling Is Tough

I get it. Creating proposals, pitching to customers, and facing possible rejection—it really stinks. It takes a lot of time and hard work. It’s frustrating. 

But let me be clear: THAT DOESN’T MEAN ANYONE OWES YOU ANYTHING!

The world doesn’t work that way. We are all in sales, and much of that involves reaching out to others. It means facing the very real possibility of rejection coupled with no monetary gain. 

So go ahead and pitch. And if you want to get paid for that, build the cost into your pricing structure. 

But make sure you overdeliver on that promise to your customer. 

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by Nathan Coumbe

Why Do We Say “You’re Welcome”?

When you think about it for any length of time at all, it’s utter nonsense.

“Thank you,” says your customer.

“You’re welcome,” you reply.

You’re welcome….to what? You’re welcome to ask for help again in the future? You’re welcome to more of the same?

Why aren’t people shouting, “What am I welcome to?!”

There are so many options available to us other than an automatic “You’re welcome.” The phrase is automatic and useless. I’ve always wondered why we use it.

We can say, “It was my pleasure,” implying that you genuinely enjoyed helping them. Chick-fil-A’s employees are getting it right. (And yes, I realize it’s engrained in them and automatic, much like “You’re welcome.” It may not actually be their pleasure to help me. That’s a subject for a different post.)

Or my favorite: “I’m happy to help.” When I say it, I genuinely mean it. And by saying it, I actually feel happy that I helped that person.

It’s time to do away with this nonsensical phrase and replace it with something genuine and meaningful.

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by Nathan Coumbe

Who do you want to be when you grow up?

“What do I want to do when I grow up?”

We have all asked, or been asked, this question.

But it’s the the wrong one—it has multiple answers that change much too often.

Instead, ask yourself : “who do I want to be?”

How do I want to contribute?

What legacy do I want to leave when I am gone?

It might be part of what you do for a living, but it might not.

More likely, you will approach everything you do in life—your job and your personal relationships—with a new sense of wholeness and possibility.

If we start by asking the wrong question, we will never get the right answer.

But if you ask the right question, you’ll at least be on the path to the right answer.

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by Nathan Coumbe

We Are at War! (A Content War, That Is)

There is a war going on, a content war—one of which we are all a part. If you are on social media or have a smartphone, you now have a voice.

We have two choices:

We can sit on the sides and watch passively, soaking up everyone else’s content and letting it sway us one way or another.

Or we can choose to create, contribute, and add our voice to the mix and try to be heard. To change someone for the better. To make a difference however small. 

It’s true you may never be noticed. You might be drowned out by all the other voices. But doing the work is still worth it—in fact, it’s all that matters.

If we do not speak up, there is no chance that we can improve anything. And those that seek to make things worse will overtake those who want to make things better. 

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by Nathan Coumbe

Which emotions are you feeding?

“My friends, love is better than anger. Hope is better than fear. Optimism is better than despair. So let us be loving, hopeful and optimistic. And we’ll change the world.”

—Jack Layton

Feelings becomes actions.

We cannot always control our emotions, but we can control our actions by choosing which feelings and emotions we feed.

We always have a choice.

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by Nathan Coumbe

Artists Pay Attention. Are You an Artist?

What does an artist do? What makes her an artist? It’s simple: she pays attention.

I think I’ve been overwhelming myself with ideas, people, information, podcasts, audiobooks— too many different inputs to count. If we want to be creative, we have to shut out the noise, turn off the devices, and start paying attention to the world around us.

Paying attention might be something as simple as going for a walk outside. Head to the park, and be fully present in the moment. 

Paying attention means smiling at the people that walk past you and watching their entire demeanor change. They walk a little taller; they smile back; they pick up their pace. A smile generates energy.

Pay attention when you walk past two women speaking to each other in Spanish. What happens when you say in their native tongue, “Hello! How are you?” They chuckle, both pleased with your willingness to try and humored by your pained accent. 

Paying attention is noticing the difference in sound a few dozen yards can make. One side of a park is dead quiet, while the other—less than a football field’s length away and located close to a busy road—is roaring with the cacophony of motorcycles and sports cars. 

When you pay attention over a few weeks’ time, you notice the subtle change in attire worn by those walking around you as social and health issues become more prevalent. 

Perhaps you’ll notice two small children, obviously strangers and of wildly different cultures, run towards each other on the playground to touch hands, embrace, and play together as if they weren’t the least bit different. Afterwards, you might realize that it’s all invented, the differences we’ve created that cause such terrible strife in our world. 

If you listen closely, you’ll notice the gurgling, deep-throated rumbling of a large vehicle puttering past behind you. You’ll hear the sounds of leaves underfoot and voices across the fence. 

So this is what it’s like to pay attention. This is what we miss with our headphones in and our phones out, heads down and eyes fixed, always distracted and never present. 

We miss the face of a Star Wars alien created by a fortuitous arrangement of knots on a pine tree. 

We miss the sheer exuberance of a child as she first lays eyes on the playground and sprints past. We miss her zigging and zagging and the father’s apology for her child’s excitement. Why does Dad feels guilty? Why should he apologize for his child doing exactly what a child should do?

This is what we miss when we fail to pay attention.

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by Nathan Coumbe

What Happens When We Don’t Think Win-Win?

Until we can believe that there is enough to go around, that each of us has the possibility to win alongside others, we cannot live effectively in an interdependent world.

Instead, we will see the world through the paradigm of scarcity. Everything becomes a competition rather than a chance for cooperation and mutual benefit.

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by Nathan Coumbe

Running Out of Ideas Isn’t the Problem

Why do we worry about running out of ideas?

Our minds are idea-making machines; we couldn’t stop them from ideation if we tried. 

So why aren’t we creating something new and publishing it every day? Why do we fail to write a blog post? Or take a photo and post it?

We do not suffer from a lack of ideas: we worry the ideas we do have aren’t good enough to show anyone else. 

Here’s the secret: they probably aren’t. Most of the ideas you think up aren’t great. They might not change the lives of thousands of people. 

But there’s a chance one might change one person. And that small chance is reason enough to put your ideas out into the world.