Category / relationships

by Nathan Coumbe

The new way of getting jobs

I used to create and edit resumés as a side hustle.

I learned soon after I started that it wasn’t the best business to run. Not because I was bad at it (my resumés were gorgeous and well-made), but because no one who could hire my clients ever got the resumés I made. 

By the time I started that little business, resumé screening software had taken over the business world. And most job postings were getting anywhere from 200 to 1,000 applicants a piece. No one was seeing my clients’ resumés.

Someone would get those jobs, but it was unlikely to be the person I was helping. 

If you read books like What Color Is Your Parachute? or 48 Days to the Work (and Life) You Love, you’ll learn that sending out resumés to companies only works about 4% of the time. 

That means you’d have to apply for 25 jobs to get one response (just a response, not a hiring decision). And those are just basic statistics—you wouldn’t actually get a response 1 in 25 times. You might have to send out 100 applications and only get responses on the last 4.

So what to do?

I’ve been asked recently by numerous people if I could help them fix their resumés. And I’ve declined every time. 

“I don’t do that anymore,” I say, “because it no longer works.”

What does work is simple: connection.

The old saying is, unfortunately, true: it’s not what you know, it’s who you know. And in the connection economy of the 21st Century, that really is the only thing that matters. 

By connections, I don’t mean the hundreds of people you barely know on LinkedIn. People who are creating content to (maybe) entice the platform’s algorithm in the hopes that someone will see them and say, “Let’s hire Jane.”

I mean real people that you know: friends, family, coworkers. The barista who knows your name. The husband of the banker who handles your mortgage.

If you want a to get a job in the modern economy (and 88% of those available are never posted online), you have to talk to a lot of people. 

Every job I’ve ever had, I got because I knew someone. Every. Single. One. 

Half the time I wasn’t even looking. The other half, I asked for help. I told lots of people with whom I’d built relationships that I was looking.

Now, I also know that’s probably some of my privilege showing. But it’s the advice that I’ve given everyone who’s asked me over the last couple of years. And for those who have listened—and taken ACTION—it’s worked out. 

Now, I’m no networking expert. Nor do I “network” in the slimy business sense.

I’ve just read a lot and built relationships with people.

In addition to the couple of books I recommended above, I’d also tell you to check out:

Both of these books have strategies on how to TALK to people in ways that will (eventually and without being sleazy) lead to jobs. 

Resumés don’t work. Connections do. 

But resumés are easier—a way to hide from the difficult, but effective, work of having meaningful conversations with real people. 

Do the thing that works, not the thing that’s easy.

For more daily musings like this, subscribe below:

by Nathan Coumbe

The only thing we have in common

There is exactly ONE THING that all human beings have in common with each other:

We are all completely different.

We all see things differently. We’ve all had different experiences, good and bad. We were born physically different. We were raised in different cultures.

And we’d be fools to believe this didn’t affect the decisions we make and the things we want. 

Once we understand that, we can begin to work with each other to actually make things better.

by Nathan Coumbe

The mark of an educated mind

“It is the mark of an educated mind to be able to entertain a thought without accepting it.”

—Aristotle

We have the ability to see and understand each others’ points of view, even if we disagree with them. 

But until we actually begin to practice this—to entertain their thoughts—we will be unable to influence anyone. 

by Nathan Coumbe

People stay where they grow

This is one of my favorite lines from Zig Ziglar. 

But I want to talk about my own take on the idea:

People stay where they are nurtured. 

A garden, when it’s planted, will only grow if regularly tended, watered, fertilized… In short, when it’s shown love and care.

People are the same way: 

  • They’ll stay with employers who help them grow
  • They’ll stay with partners who love and cherish them
  • They’ll engage with parents who show unconditional love and affection

But unlike plants, we have the ability to move on. 

Plants, if not nurtured, wither and die. They’re stuck where they’re planted.

But humans can move on. We have the ability to uproot ourselves and move to more fertile ground if we aren’t getting what we need in our current situation.

We need to remember this when thinking of our relationships with others.

by Nathan Coumbe

What does coaching mean to you?

I heard the best description of what a coach does this week on Michael Hyatt’s podcast, “Lead to Win”:

“I love developing people and helping [them] to see the best potential in them and call it out. And that is what coaching is all about.”

That quote is from Michele Cushatt, Chief Coaching Officer at Michael Hyatt & Company. (You can check out the episode here.)

Her definition of coaching leapt out at me… I had to listen to it at least three times. 

Most of us have an image in our head of a coach as a cheerleader… Maybe it’s someone who tells you “great job” when you finish a task or make a little progress. 

Or maybe “coach” conjures images of someone putting you through drills or practices to help you develop a skill. 

Coaches can and should do those things. But that’s not the essence of what coaching is…

A great coach sees the potential in another person and calls it out! That’s the key. They bring forth what’s already inside someone else. 

They help someone become the best person they can be. The person they are destined to become.

Do you have someone in your life doing that for you? If not, can you find someone?

Or is there someone you know who’s got tons of potential but can’t see it? Or hasn’t developed it? 

Why can’t you take the role of coach and call it out to them?

Subscribe below for daily insights, resources, and ideas delivered straight to your inbox.

by Nathan Coumbe

Life lessons from the last 18 months

Cherish your loved ones – they’ll be taken from you when you least expect it.

I’ve lost three close family members in 18 months. My father-in-law dropped dead of heart failure in December 2019. He was in perfect health.

My uncle died of cancer 6 months later. I had just seen him at Thanksgiving the previous year, and he seemed to be doing just fine.

Then my dad died in May. I had just spoken with him on the phone a month before… He sounded just like his old self. By the time I got to see him, he couldn’t speak or see me. I was able to say goodbye, but I’ll never know if he heard me.

And I might be losing someone else soon.

Tell your family you love them after you finish reading this. Then do it every day from now on.

Serious illness—or even death—can strike you down no matter your age or health.

My wife and I took the COVID-19 pandemic seriously. We quarantined, wore masks, and did all we were advised to do by the CDC. And both of us still managed to catch it.

My wife had a fever for eight days. I ended up in the ICU on forced oxygen for eight days gasping for breath. Wondering if this was what it felt like to die. The doctors told me had I not come in the night that I did, I would have died in my sleep.

I spent Christmas and New Year’s in a hospital room isolated and alone—except for the occasional nurse or technician. Eight days. And there were people around me even worse off than I was.

I was 30 years old and in perfect health. And I’m still recovering.

Never chase money – you’ll always end up miserable.

I was in my sweet spot at a job I enjoyed—teaching classes all day and putting my creative skills to use on a daily basis. But I felt I wasn’t making enough money, so I took a promotion.

The money wasn’t as good as I thought it would be. And I wound up in a miserable role that stressed me out more than I could have ever imagined.

Then another offer came my way, a chance to escape that misery, and it came with a decent bump in pay. But I had an uneasy feeling about it during the interviews.

I took it anyway, and it left me just as miserable as I was before, but for different reasons.

It might be a cliche, but find something that makes you happy. Then find a way to make a living doing it. Don’t take jobs you know don’t fit you simply because they offer you more money.

Take any or all of these lessons to heart. Let them guide your actions for the last half of 2021 and beyond.

Subscribe below and get daily insights delivered straight to your inbox.

by Nathan Coumbe

The correct thing? Or the right thing?

Sometimes we have a choice between what is correct and what is right.

What’s “correct” is often bureaucratic or compliant with rules and regulations. Often those same rules and regulations fly in the face of common sense, decency, and the dignity we owe others.

When a customer’s computer catches fire with no fault on their part, obviously due to a manufacturer’s defect, we have a choice. We can do the correct thing: quote the manual and say there’s nothing we can do. Or worse yet, we can say:

“You should have bought the warranty.”

Or we can do the right thing: acknowledge the problem and take responsibility. We can help the person who put her faith in us and our product or service.

Correct or right—it’s a choice.

We must improve our ability to make the proper choice when the time comes.

Don’t forget to subscribe!

by Nathan Coumbe

They’re Just Figuring It Out As They Go

What do you do when your parents die? When you become the adult?

Now you’re the spouse, the parent, the one who’s supposed to have all the answers.

When you’re young, your parents seem larger than life—superheroes who can swoop in and save the day. They’re wise sages who seem to have an answer to every problem in the world.

But as you grow up, you realize a poignant point: they’re just trying to figure things out as they go.

Just like you.

So what do you do when your parents finally leave this world?

You go on, just as they did, trying to figure things out as you go. And you make a lot of mistakes, just like they did.

But now things are just a little bit quieter, a little emptier. You feel just a bit…lonely.

Goodbye, Dad.

by Nathan Coumbe

Should You Get Paid Every Time You Send an Email?

Wouldn’t it be great if you got paid every time you sent an email? I dunno about you, but I’d love to live in that world. 

I send hundreds each week. If I earned the price of a postage stamp on each one, I could make a pretty easy living.

Am I Devaluing Myself?

I’m an up-and-coming copywriter. To make a living, I spend several hours each week reaching out to potential clients, offering them my services as a writer and marketer. I do this because I’m a salesperson. And if you’re trying to make a living in a similar way, so are you. 

I recently came across a Twitter post telling me that I was devaluing my work by selling myself. To sum it up, the writer said I should either:

  1. Have clients beating a path to my door willing to pay me, OR 
  2. I should get paid every time I send an email, proposal, or pitch to a potential client before any work is done. 

I understand the author’s point. My time is valuable, and it stinks when I feel I’ve “wasted” my time pitching to someone who doesn’t buy. But I 100% disagree.

Sales Professionals Don’t Get Paid to Prospect

How do professional salespeople get paid? They sell a product and get paid a commission. They don’t get paid when they prospect or send proposals to customers. The only way they make money is by closing a sale. 

I sell a service, and I only get paid if I provide that service. And that service is not pitching ideas. If it was, I’d be a billionaire right now because I have a few thousand ideas each day, and most of them are awful.

Selling Your Service Is Like Applying for a Job

Each time I pitch a client, I’m putting in a job application. Think about all the jobs you’ve applied for in your adult life. What if you got paid for every job application you ever completed? Wouldn’t that make for an awesome career?

Often we don’t have a lot of experience for the jobs we are applying for, especially if we are new to the workforce or a field. When asked what a beginner should do, the Tweeter said, “get paid to pitch.”

We’ve all gotten those phone calls from sleazy salespeople. Does this sound familiar?

“I’ve got this great new system that will keep you from paying any taxes this year. But I can only tell you what it is if you sign a non-disclosure agreement and pay me $2,000 upfront.”

You know you’re losing money and going to jail if you get in bed with that guy. You don’t want to have anything to do with an idea you can only hear after signing an NDA and paying upfront.

How to ACTUALLY Get Paid to Pitch 

There are two parts to this tactic:

  1. Charge higher prices to compensate for the inevitable rejections you’ll get.
  2. Overdeliver to your clients and customers so it’s worth paying you higher prices!

One of my favorite phrases comes from the marketing genius Seth Godin:

“You’ll pay a lot, but you’ll get more than you paid for.”

That is the only way this guy’s Tweet works. 

Selling Is Tough

I get it. Creating proposals, pitching to customers, and facing possible rejection—it really stinks. It takes a lot of time and hard work. It’s frustrating. 

But let me be clear: THAT DOESN’T MEAN ANYONE OWES YOU ANYTHING!

The world doesn’t work that way. We are all in sales, and much of that involves reaching out to others. It means facing the very real possibility of rejection coupled with no monetary gain. 

So go ahead and pitch. And if you want to get paid for that, build the cost into your pricing structure. 

But make sure you overdeliver on that promise to your customer. 

Feeling inspired? Like, comment, and share so others can benefit! And subscribe below!

by Nathan Coumbe

What Happens When We Don’t Think Win-Win?

Until we can believe that there is enough to go around, that each of us has the possibility to win alongside others, we cannot live effectively in an interdependent world.

Instead, we will see the world through the paradigm of scarcity. Everything becomes a competition rather than a chance for cooperation and mutual benefit.

Get more insights delivered directly to your inbox. Subscribe below!