What can you control?

A new company wants to break into an existing market, open five new stores, generate $10 million in new revenue in the next year, and capture 2% of the market share.

Can they do it?

Well, yes. Possibly, but… Only one of those things is within their direct control.

They can open the five new stores – that’s an action over which they have direct control.

Everything else is an outcome – something that they want to happen but can only be controlled indirectly through specific and defined actions.

To get the outcome, they must focus on and develop actions.

Here’s a (possibly) more relatable example:

Someone wants to bench press 300 pounds. That’s an outcome goal, something that’s dependent on a lot of factors:

  • Genetics
  • Injuries
  • Past training history
  • Age
  • Nutrition and recovery
  • Consistent training

It’s possible to hit that goal, but not by focusing on the outcome. Instead, the lifter should focus on actions that will lead to the outcome she wants:

  • Consistently execute a targeted bench press program 3 days per week
  • Eat X grams of protein each day
  • Go to sleep at 9pm each night to recover appropriately

The thing is, she may still never reach that goal. But by focusing on the actions that lead to the outcome instead of the outcome itself, she has a much greater chance.

The same principle applies to our business example. Hitting $10 million in revenue or capturing 2% of the market share is great. But what actions, done consistently day after day, will lead to those outcomes?

That’s the question.

The system usually wins

The system may be wrong, but it often has more power than your individual will.

It doesn’t matter how good the change is you want to make. If the system is set up to prevent it, you’ll fail.

Therefore, you often have to work within the system to get the results you want, even if you don’t like it.

If you value it, subsidize it

You would think that after what we saw with the COVID-19 pandemic and the ongoing shortage of doctors, nurses, and other healthcare practitioners, we would be seeing some sort of decline in the price of these educational programs.

Fewer people going into the field would mean lower prices for those programs, right? (Supply and demand.)

Let me hypothesize why this might not be happening.

We have deeply ingrained in our culture the idea that the most important thing you can do is make a lot of money. Therefore, the best thing you can do for yourself is obtain a degree that leads to a certain type of job that pays well.

This means that, because we’ve conditioned our kids to believe that money is everything, people will continue to borrow astronomical amounts of money to attend medical school, believing that they will earn enough to cover it afterward. 

I suspect that a similar pattern is emerging with other college degrees, where individuals are borrowing six figures to earn degrees that lead to jobs paying half that or less, and this will eventually affect medical students. 

This trend is already happening with dental students. There are now a few hundred dentists in the United States who owe more than $1 million in student debt!

Tuition costs are likely to continue rising while salaries remain stagnant. Consequently, we may have doctors with $1 million in loans earning $250,000 a year (or less).

I think one solution is collective action. To make a difference, we, as a society, must unite and declare that we will not continue this way. But that’s hard to do.

The other option is to implement some form of government intervention based on the values we hold as a country.

If we believe that we need more doctors, engineers, and teachers in this country, rather than more hedge fund managers and trust-fund babies, our policies have to match that belief.

One of my professors in college—a funny little self-described country boy from the Mississippi Delta—had something of a law he preached to us:

  • If you want people to start do something, subsidize it.
  • If you want people to stop doing something, tax it.

It works: this very idea is how we almost created a generation of non-smokers.

All the ad campaigns in the world about the dangers of smoking didn’t make a difference. What worked was taxing cigarettes to make them so prohibitively expensive that most Gen-Zers never started smoking them to begin with.

Now, we’re “taxing” the wrong things in the form of tuition increases and poor salaries.

Right now, we’re making it incredibly expensive to become a doctor or engineer. Or we’re making other fields financially unviable to work in (e.g., teaching) by failing to pay practitioners what they’re worth.

Our tax incentives and subsidies (the “rewards” our government doles out) don’t help these people, but they damn sure help those who are less visibly beneficial to society but make vastly more money. It’s why we have so many people entering finance and so few entering teaching.

I don’t know about you, but I think it’s time we flipped this.

You’re fired. Now what?

Here’s a question I’ve been noodling on:

What if you got fired today? What would you do?

But wait, it gets worse…

Not only were you fired, but your industry collapsed and no longer exists. And to make matters worse, all the specialized skills you built up in that industry are now irrelevant (hypothetically, an AI could do them all now and for free).

And, you can’t hide by going back to school for another degree.

You have to start something of your own—you have no choice.

What would you start? What would you build? What problem would you solve and for whom?

Take a 20-minute walk and think on this today.

It’s not about discipline

Having all the discipline in the world won’t help you eat better if the candy is the first thing you see on the counter.

Being disciplined with your time is useless if your phone is set up to make social media easy to access.

Discipline, like motivation, is fleeting and finite. Better to rely on systems and environments that support you instead.

Take social media off your phone. Make it hard to access on your computer by not saving your password and manually typing it in each time.

Keep candy hidden in the back of the cupboard (or if you’re like me, out of the house completely). And keep fresh fruits and easy protein at the front of the fridge.

It’s much easier to build things that support what you want to do rather than trying to muscle your way through.

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No vote, no complaint

I overheard a couple of people from an older generation (you know which one) debating about why the country is falling apart. 

Their main argument was that Gen X and Millennials aren’t turning out to vote. 

They summed up their argument by saying, “if they don’t vote, they don’t have anything to complain about.”

That’s patently untrue. 

When the choices suck, you get to complain. 

When you feel like your vote doesn’t matter, you get to complain. 

When the system is so skewed toward extremism that no reasonable people get a say, you get to complain. 

When you have to publicly declare your allegiance to a roomful of strangers before receiving your “secret” ballot, you get to complain.

There are serious, systemic issues as to why people don’t turn out to vote. 

That doesn’t mean they shouldn’t vote. But it’s completely understandable why they don’t.

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The silent woods

Henry David Thoreau wrote:

“The woods would be silent if no bird sang but the best.”

If all of us waited around until we believed ourselves to be the best at what we did, the world would stand still.

Stop waiting to be the best—heck, stop waiting to get better—and start doing something instead.

“Better” will come with action.

Better to try and fail? (Or never try at all?)

In the movie Lions for Lambs, Robert Redford’s character asks his professor a poignant question:

“Is there any difference in trying but failing, and simply failing to try—if you end up in the same place anyway?”

Of course there is. 

If you try to do something, you at least have a chance at succeeding, however small it may be. 

But if you don’t try because you’re too scared of failing… Then you’ve already failed. In that scenario, you’ve guaranteed your failure. You’ve taken possibility and luck out of the equation.

If everyone adopted that nihilistic attitude, then nothing would ever happen. Our lives, businesses, relationships—literally everything—would come to a screeching halt. We’d be living in entropy, slowly withering away to nothing. 

Our lives are built on failure. The striving for worthwhile goals is what helps us grow, not the achievement of those goals. 

So if you have a choice between trying and failing, or not trying because you’ll end up in the same place either way, make the choice to try. 

The first thing to do when you get laid off…

I lost my job yesterday – nothing to do with me. Something happened with the company, and I was one of the casualties.

There’s nothing I can do about it but to accept the reality of the situation and figure out how I’ll respond, rather than react, to this setback.

And the first thing I did?

I went for a walk.

Even though I really didn’t want to. I did it anyway – and I felt better for it.

When something like this happens, the best thing you can do is to get in some movement. Any form of exercise will do:

  • A long walk
  • A few laps at the pool
  • A great strength session

Get the heart pumping, the blood flowing to your brain, and the endorphins storming throughout your body.

There’s another thing you need to do, too—take your daily dose of motivational vitamins.

I love to listen to Seth Godin and Zig Ziglar on a daily basis – the same messages over and over again until I can repeat them verbatim. Why?

Because when I start repeating what they say—when I can finish their sentences—it means I’ve changed the way I talk to myself. Their messages of hope and success become my thoughts on the same topics.

So, if you’re about to lose (or already have lost) your job, take these two steps immediately.

  1. Get in some exercise (and do something physical EVERY SINGLE DAY)
  2. Take your daily motivational vitamin

By the way, here are two great recommendations from Seth & Zig to get you started:

P.S. Check out my cute little video talking about this very topic.

Is your frying pan too small?

If you ever go fishing, it’s probably not too much of a stretch to say that you’ll keep the big fish you catch and throw the little ones back…

But not for this one guy.

Zig Ziglar tells a story about a fisherman who was found throwing all his big fish back and only keeping the little ones. 

When asked why he was doing such a ridiculous thing, the man had this to say:

“Boy I sure hate to do it… But I’ve only got this itty bitty frying pan to cook ’em in!”

Now, you might laugh, but you and I CONSTANTLY do the same thing on a daily basis. 

Here’s what I mean:

We say we want big opportunities. We want to achieve big goals and leave our mark. 

We want more responsibility at work, a chance to prove (or practice) our skills, and the chance to make “the big bucks” (or a big difference). 

We pray to God or ask the Universe to help us…

And we get an affirmative reply!

You get a huge opportunity to do everything you asked for…

Then what do you do?

You say, “Well… That’s too big. I don’t think I can’t handle that. I’m not [insert your adjective here] enough.”

We’re given the big fish… And we throw it back because we don’t think we have what it takes to cook it. 

My advice?

Buy a bigger frying pan. 

In other words, take the opportunity and run with it! The worst thing that’ll happen is you’ll fail. 

But failure isn’t fatal in most cases. You’ll be alright. 

And you’ll learn and do it better the next time you have a big opportunity come your way.