Category / business

by Nathan Coumbe

Feeling stuck making your dreams a reality?

It’s okay to feel a little stuck sometimes… Stuck not knowing what to do or how to do it to make a change in your life.

Maybe you’re dreaming of a job that you actually enjoy… A job you wake up excited about doing.

Maybe you’re dreaming of time to spend with your family instead of working all that overtime just to make ends meet.

Or maybe you’re dreaming of work that puts your skills and talents to good use doing something that really matters.

But you don’t have a clue where to start or you’re just scared of letting go of the J.O.B. you have now. 

It’s okay to feel stuck. 

But it’s not okay to stay stuck.

My friend Dan Miller has helped thousands of people take their dreams and develop a plan and act on them with resources like his New York Times Bestseller 48 Days To the Work (and Life) You Love and No More Dreaded Mondays.

He’s going to be hosting a FREE Masterclass that I think you should check out on Thursday, July 15th with two times to choose from — 1 PM CT and 7 PM CT.

“5 Reasons Big Dreamers Get Stuck And How To Blast Through Them To Success”

You can sign up here.

He’ll walk you through those 5 reasons. Chances are one (or some) of them are what’s holding you back from your dreams as well.

He’ll also help you with some immediate action points and some real-life examples of people who have used them so you can start blasting through those stuck points to the success you’ve been dreaming of.

So take action NOW and save your seat for this FREE masterclass.

Click here to sign up.

by Nathan Coumbe

Do you have big dreams?

I see you there, hiding away to dream about what it would be like if you weren’t in your current J.O.B.

  • If you actually enjoyed what you’re doing and didn’t have so much trouble waking up each morning to go to work
  • If you had time to spend with your family instead of working all that overtime just to make ends meet
  • If you felt like your skills and talents were being put to good use doing something that really matters in the world

It’s so great to have big dreams. 

So what now? 

Feel stuck in moving forward with those dreams? Do you want them to become more than just a break-room diversion over a bologna sandwich or a microwave pizza?

My friend Dan Miller has helped thousands of people take their dreams and develop a plan and act on them with resources like his New York Times Bestseller 48 Days To the Work and Life You Love and No More Dreaded Mondays.

He’ll be hosting a FREE Masterclass that you NEED to check out. It’s Thursday, July 15th with two times to choose from — 1 PM CT and 7 PM CT.

“5 Reasons Big Dreamers Get Stuck And How To Blast Through Them To Success”

You can register here!

He’ll walk you through those 5 reasons. Chances are one (or some) of them are holding you back from your dreams as well.

He’ll also help you with some immediate action points and real-life examples of people who’ve used them so you can start blasting through those sticking points to the success you’ve been dreaming of.

So open up those eyes, dreamer, and save your seat TODAY for Dan Miller’s FREE Masterclass. 

Click here to register!

by Nathan Coumbe

The correct thing? Or the right thing?

Sometimes we have a choice between what is correct and what is right.

What’s “correct” is often bureaucratic or compliant with rules and regulations. Often those same rules and regulations fly in the face of common sense, decency, and the dignity we owe others.

When a customer’s computer catches fire with no fault on their part, obviously due to a manufacturer’s defect, we have a choice. We can do the correct thing: quote the manual and say there’s nothing we can do. Or worse yet, we can say:

“You should have bought the warranty.”

Or we can do the right thing: acknowledge the problem and take responsibility. We can help the person who put her faith in us and our product or service.

Correct or right—it’s a choice.

We must improve our ability to make the proper choice when the time comes.

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by Nathan Coumbe

Why Would You Intentionally Confuse Them?

If your goal is to get someone to buy from you (or trust, believe, understand, or empathize with you), why would you intentionally confuse them?

Why make it harder than necessary to get the information they need to make a decision?

Why use confusing phrases or vague points in an attempt to hide the cost of your product?

Do you think it makes them more likely to take action? Really it will frustrate them, damage any trust that’s already been built, and push them away.

“If you confuse, you lose.”

—Donald Miller

Make things direct and clear, especially prices. Don’t hide the truth because you’re worried about sticker shock or how someone will react.

If you feel the need to hide it, you might need to rethink what you’re doing. That goes for everything you do, not just selling.

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by Nathan Coumbe

Who’s It For?

Jason Bradwell tweeted this a while back:

“Too many businesses suffer from FOMO [Fear of Missing Out] when it comes to their marketing. ‘We NEED a podcast!’ We NEED to be on TikTok!’

We’re all marketers now, trying to change the culture and influence others (hopefully for the better). But we have a problem: we get so caught up trying to figure out the tools and tactics, we stop focusing on the people!

What if your target audience isn’t ON TikTok?

What if your ideal customers don’t LISTEN to podcasts?

Why use those platforms if they aren’t helping you reach the right people?

“Who’s it for?” is the first question we should be asking.

H/t to Seth Godin for teaching me what’s most important in marketing.

(Here’s the original post if you’re interested.)

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by Nathan Coumbe

It’s Just a Simple Fear of Failing

Dan Miller sent out an email a couple of weeks ago entitled “Why Are You Stuck?” It struck a nerve in me, so I pinned that email to the top of my inbox and read it every day for the last two weeks.

Today, I finally took the time to craft a response and send it back to him. I thought I’d share it with you as well.

I’m a great writer—in fact, I do that in my day job. That, combined with my teaching experience, is why I was hired. Because I’m good at, and enjoy, writing, I keep thinking about, journaling about, and contemplating becoming a freelance copywriter as a 15-hour a week side business.

(Click here if you’d want to learn how YOU can start a business with only 15 hours per week)

I eventually want to become a full-time marketing consultant and a business coach for aspiring entrepreneurs and small business folks. I’m already doing the latter as part of my day job, just not as often as I’d like.

And…I keep getting cold feet, talking myself out of it. But today, I think I’ve finally been able to express what’s holding me back. It’s not a fear of cold-calling people or getting rejected…

I’m afraid I’m going to let them down! I’m afraid I’m going to fail to live up to my prices. Or write bad copy. Or that I’ll wireframe and write copy for a website, and it won’t work! I’m terrified of charging someone money for something and failing to deliver what I promised.

It seems disappointingly simple that my hold-ups come down to a simple fear of failure. But there it is. Dan asked me the question, and this morning I finally had an answer for him.

What’s holding you back? Maybe you’re thinking of starting a business or becoming a freelancer yourself. If so, I encourage you to click here and enter your email address.

You’ll instantly receive three free resources including 10 business ideas and how to start a business with only 15 hours per week!

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***Occasionally I include affiliate links in my posts for people and products in which I strongly believe. This is one of those posts.***

by Nathan Coumbe

What IS a Business—Really?

Here’s a simple definition from Donald Miller to help you understand what a business really is:

A business is a for-profit entity that solves problems for paying customers.

Let’s break this down:

For-Profit Entity

Without profit, a business can’t survive. Yet we’ve tied some evil stigma to the idea of a business making a profit. If they don’t make a profit, they can’t do the thing for which they are created. And what’s that?

They Solve Problems

THIS is the purpose of a business: to solve problems for people. And is that really such a bad thing? Wouldn’t you be happy to pay someone to solve one (or several) of your problems? Of course you would.

Now, there are numerous businesses out there that don’t solve problems for their customers, yet they still make a profit. Those exist only to get as much money from people as possible without providing any real value. That’s theft, and it’s both unethical and immoral.

The good news is those businesses tend not to last very long. How often did you do business with a company that gave you no return on your investment?

PAYING Customers

Paying customers… This is the hard part for a lot of us. We’d all love to be non-profits, helping as many people we can without them paying us a dime. But you can’t fill someone else’s cup if yours is empty.

Customers need to pay for what you’re offering them. Here’s why:

  • It lets you help more people because you have money to grow.
  • It incentivizes the customer to use what they paid for.

That last point is important. When someone pays for something, they are more likely to follow through with it. Whether you offer education, a service, or sell a product, the thinking goes, “I paid for this, so I might as well get my money’s worth.”

This simple definition of business has a lot of meat in it. It definitely helped me overcome my own issues with making money, because in the end we’re helping people.

We’re just doing it in a way that lets us keep the lights on. And lets us grow so we can help even more people.

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by Nathan Coumbe

Is This Book Better Than an MBA?

Colleges don’t teach you how to succeed in the business world. Business schools teach theory, case studies, and lots of accounting and finance. But what they don’t teach you is how to run a profitable, cash-positive business. 

Sadly, they don’t even teach you how to work in a business. At least not in a way that makes money for your employer.

That’s a problem. Why? Because that’s what business owners, managers, and leaders want: value-driven professionals who generate cash.

Here’s the Solution

Donald Miller has done it. He’s created a book and podcast that teach you exactly what you need to know to run a profitable business. If you haven’t yet checked out Business Made Simple, do it today!

Buy the book. For just $20 bucks, you can get a better business education in 60 days than you would spending $50,000 on an MBA. And listen to the podcast—it’s absolutely free!

Learn practical skills you need to succeed like:

  • How to write a mission statement that drives and inspires you and your team.
  • How to create a clear message that drives customers to your products and services.
  • Sales processes that actually work.
  • Execution strategies that grow your business exponentially.

What If You’re Not A Business Owner?

Maybe you’re not an entrepreneur. Maybe you just want to have a successful career as a team member or employee. That’s okay!

Business Made Simple is for anyone who’s job it is to generate cash for a business. And guess what? That’s you! Whether you’re a salesperson, marketer, customer service agent, or a janitor, this book will help you succeed at work. 

If you’re looking to stand out in your job search, get promoted, or just contribute more in your work, you need check this stuff out. Get a business education that actually pays off.

Get a copy today!

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by Nathan Coumbe

Your Job Is Making Money for Other People…Not Yourself

What I learned from Donald Miller this morning:

(I’m paraphrasing) The goal of any business professional is not to make a lot of money… The goal is to make a lot of money FOR OTHER PEOPLE!

How true this is for all of us in the business arena. It doesn’t matter if you’re an employee, a small business owner, or a serial entrepreneur.

Your job is to help other people make money. That’s the only reason you get paid.

As a copywriter and marketer, my sole purpose is to help my clients make more money from their products and services. It’s how the only way to measure how successful I am in my role.

Shift the focus away from yourself. Think about your employer, your customer, or your client. 

What are you doing to make them more money?

P.S. Donald Miller’s new book, Business Made Simple, launched today. If you’re ready to level up in your career or business, and become a value driven professional, grab a copy today. 

It might be the most valuable $20 you spend this year…

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