Category / business

by Nathan Coumbe

AI isn’t taking your job

…at least not yet.

I use AI almost every day to assist with work and learn new topics (as part of my job) that I’m unfamiliar with. I read diligently to stay up-to-date on the latest developments, so I can learn how to use it more effectively.

AI will become (if it hasn’t already), and continue to be, a large portion of all of our lives.

However, we’re receiving a significant amount of misinformation about what’s happening and the effects it’s having on workers. Some of it is outright deception, while some is simply lazy reporting.

First, the deception.

The CEOs of these massive tech companies (e.g., Dario Amodei, Sam Altman) are brilliant business people who’ve created mind-boggling products. But they’re hemorrhaging cash trying to make their programs more powerful…

And after years of unbelievable growth and progress, they’re failing. The scaling law on which they used to project LLM growth is slowing down, and the improvements are now incremental, rather than exponential.

This is a serious financial problem for them. They need to keep their current investors engaged, and they need new investors to infuse them with additional capital. So what do they do?

They go on cable news shows or podcasts and claim that their AI software will replace all entry-level workers (10-20% of the workforce) within a matter of months.1 It just isn’t true.

But you wouldn’t know that from the news you’re consuming. They’ve bought into this story hook, line, and sinker.

Which brings me to my accusation of lazy reporting. Headlines like “Goodbye, $165,000 Tech Jobs” and “AI is Replacing 10 million Workers” (I made that one up) are attention-grabbing… But untrue.

These media companies, like the AI companies they write about, need to make money. They do that by getting as many eyes on their work as possible. And the best way to do that is to scare people into giving them attention… Even if the claims are untrue or misleading.

To paraphrase Ryan Holiday, who warned us about this years ago: “Trust them… They’re lying.”

It is true that computer science graduates are having a much harder time finding jobs at the moment. And it’s true that there have been massive layoffs in the tech sector.

It’s also true that the companies doing these layoffs are investing more of their money and efforts in AI. But AI is not the cause of this, nor is it replacing those who’ve been laid off.

Here’s what’s actually happening:

During the pandemic, these tech companies went on a massive hiring spree—they simply overhired. Now they’re bloated, and the quickest way to reduce the bloat and (temporarily) increase shareholder value is to shed programmers left and right.

At the same time, the tech sector itself is contracting, which means there are fewer jobs for all the newly minted computer science graduates.

This has historical precedence. The same thing happened in 2008 during the financial crisis. And it happened before that during the dot-com bust at the turn of the century.

The number of people entering the computer science field fluctuates in response to the economy. There’s a tech boom, prompting more people to enter the field. Then the sector contracts, and all those people get laid off, which in turn reduces the number of people entering the field.

Until the next boom.

Contrary to what many journalists have written, these people aren’t being replaced by AI. They’re simply being let go because companies overhired during the pandemic or because the companies are refocusing on AI.

However, that refocus, coupled with layoffs and fewer job openings, has led them to conflate the two, concluding that these computer science graduates are being replaced by AI.

This simply isn’t true. That may happen in the 2030s, but it’s not happening right now.

I’ve been guilty of buying into this hysteria too, as you can see in my piece on job hunting in 2025. And I’m here to tell you I was wrong in what I wrote about AI replacing workers in that piece.

All that to say this: Read AI journalism with a healthy dose of skepticism right now. And take any apocalyptic predictions with a grain of salt.

  1. Dario Amodei actually said this in an interview with Anderson Cooper and, ironically, claimed to be worried about it… Which begs the question: if you’re worried about it, why do you continue to do it?

    Why doesn’t he just stop if it actually worries him? It’s his company. ↩︎
by Nathan Coumbe

Some ideas on hiring (Part 3 of “Same job, different pay”)

(This is part 3 in a rant on hiring, salaries, and job postings. You can read part 1 here and part 2 here.)

If someone with less experience than I, who didn’t attend college like I did, started today at the company I currently work for, in the same role I hold now—do I think she should be paid the same salary as me?

Absolutely, I do.

The work is the work, and if she is doing the same work as me, to spec, she should earn the same amount I do. My years of experience and educational background do not entitle me to a higher salary if we’re doing the same work.

Can she do the work as is expected of her? That’s all that matters.

And for someone looking for a job like mine, if they can learn how to do it well, then why does it matter how they learned?

So if I’m against education as a prerequisite for entry, how should we go about hiring people?

I have two ideas, and the first is simple: more companies should adopt open hiring practices.

There’s a factory in New York that makes the brownies for Ben & Jerry’s Ice Cream. If you want to work at the factory, you put your name on a list.

When a job opens at the factory and you’re next on the list, you get a call asking if you’re still interested in the job. If you are, you report to training, and if you can pass the training, you’re hired.

They don’t care about education, criminal backgrounds, living situation, previous employment, or current skills. If you can learn how to do the job, you get the job at the wage they pay everyone else.

Keep a list of applicants, hire them in order when jobs open up, and train them to do the work.

Why doesn’t every restaurant, coffee shop, and retail establishment in the world already do this?

Simple: They’re scared of making a bad hire. They worry that they’ll hire someone who doesn’t show up to work, arrives late, has a bad attitude, or struggles to perform.

Well… what happens when those same people are hired through traditional (i.e., shitty) job search qualifications?

They get fired.

And if you implement open hiring practices, you spend a lot less money on the recruitment process than you otherwise would, so you lose out on a lot less if you must fire someone.

The absurdity of hiring people through traditional methods of posting job openings, soliciting hundreds of résumés, and holding interviews gives companies a sense of control over who they hire.

But it’s an illusion: either the person will work out or they won’t. And interviewing people with the “right” background on paper isn’t a guarantee that they’re a good hire.

Now, I already know that this idea is so radical for people in knowledge work that it won’t happen anytime soon, even though I firmly believe many companies can hire and train people to perform a significant percentage of the available office jobs out there.

So, what if you’re absolutely certain that you can’t use open hiring due to the nature of the work your company does? Let’s say, because you don’t have the time or resources to train a person to the level you need quickly enough to make it worthwhile.

That’s where my second solution comes into play: contingency hiring.

Time for a story: I was laid off a few months after the COVID-19 pandemic began (from a job I had held for only a few months).

My job search lasted nearly a year (no one was hiring). It was excruciating and terrifying.

But one of the best things that ever happened to me in terms of my career happened near the end: a CEO took a chance on me in an unconventional way.

I’d been studying (and, to some small extent, practicing) marketing for a couple of years before the layoff. I’d spent a lot of time during my unemployment talking to people in the field to get a sense of the jobs available. I wanted to know what skills and knowledge they required so I could make myself more appealing to employers.

A former classmate from university recommended me for her role at a marketing agency when she left to take another job. I went into the interview feeling woefully underqualified, but I knew I had a decent foundation of self-study to build on and could learn the rest of what I needed to know on the job.

The CEO agreed, but was still somewhat reluctant to fully commit to this neophyte in the marketing world (and who wouldn’t be?). So he offered me a deal:

He said that he would let me work for the agency for four weeks in exchange for a single lump-sum payment to see if I could do—or learn how to do—the work required for the role.

After that, we would reconvene, and depending on the results, either he would hire me full-time, or we would part ways with no hard feelings and gratitude for giving the company my time and skill.

It was one of the most generous and thoughtful offers I’d ever gotten.1

If I were starting my own business today, this is exactly how I would hire someone. I’d post a job opening, and then I would select an applicant to work with me on a contingency basis.

Rather than conducting an interview (which only tells me if she’s good at interviewing), I would work on a project with her that I already needed to complete for the business, and I would pay her for her time.

If, at the end of the project, we found it was a good fit (and she still wanted to work for me, because she would also get to try out the business), I would extend a full-time offer to her.

Why doesn’t every company do this all the time? They get work done, can assess whether the person is a good fit for the role (which isn’t always apparent from an interview), and the applicant not only gets paid but also gets to test whether it’s a role they actually want.

I can’t fix the hiring process simply by writing and ranting about it. But I do know that it’s 100% broken right now.

Social media (LinkedIn) has made it worse, not better.

AI and ridiculous job requirements for college degrees and 30 years of experience have reduced the job search to months or years of misery, frustration, and indignity.

But these simple tweaks—from removing degree requirements to contingency hiring—could go a long way to fixing a broken system.

  1. I didn’t end up accepting his offer. I asked him to give me a day or two to think about it and discuss it with my wife, which he happily agreed to.

    Literally, that same day, after I got home from the interview, I got a call from another company I’d had a few interviews with. They had a firm offer for me for full-time remote work with benefits.

    I called him that evening to let him know I was taking the other job offer, which he completely understood. But he also let me know that the offer was still on the table if it didn’t work out. ↩︎
by Nathan Coumbe

How Do You Get a Job in 2025?

The answer is… You might not.

At least, not through any of the methods that career experts have been recommending for decades. The entire job search ecosystem seems fundamentally broken, leaving millions of qualified people trapped in toxic jobs or endlessly unemployed despite following all the “right” advice.

The Old Methods That Used to Work

For years, Stephen Covey advocated researching companies and reaching out directly to offer to solve their problems, whether they had job openings or not. Richard Bolles, author of What Color Is Your Parachute?, recommended informational interviews and networking conversations. Dan Miller, who wrote 48 Days to the Work You Love, championed the “direct marketing” approach of sending out bundles of résumés to companies, then following up with a phone call to ask to speak with decision-makers.

All of this advice made sense in 2006. It worked because the business and hiring infrastructures supported it.

Companies listed real phone numbers that connected you to actual humans. Public mailing addresses ensured your résumé landed on desks where people opened letters. Receptionists knew who handled what, and would transfer your call to the right person. Business publications provided genuine insights into company challenges and growth plans.

Most importantly, the volume was manageable. A hiring manager might receive a few thoughtful letters each week, not 200 LinkedIn messages per day.

What Broke the System

I believe two things destroyed this approach: digital saturation and corporate gatekeeping.

Digital Saturation

LinkedIn turned networking into spam. Everyone started sending copy-pasted connection requests and robotic “value-add” comments on posts. What began as genuine relationship-building became a numbers game where people blast hundreds of identical messages, hoping for a 2% response rate. The volume of unsolicited pitches for jobs exploded, right alongside the never-ending stream of sales pitches from SDRs and companies trying to find an “in” with decision makers.

Corporate Gatekeeping 

Companies systematically eliminated direct access points. Phone numbers now route to labyrinthine phone trees intentionally designed to prevent human contact and eliminate the need to have real people on the other end of the phone. 

Websites list only generic 1-800 customer service numbers or P.O. boxes that feed into administrative voids. The friendly receptionist who knew everyone in the company has been replaced by automated systems programmed to deflect.

Modern Methods That Don’t Work

Online Job Applications 

The black hole of HR systems that filter out qualified candidates based on keyword algorithms. Apply to 100 jobs, hear back from zero. It’s not that you’re personally inadequate; you simply don’t line up perfectly with the job description. (And by the way, that job description doesn’t actually describe what they need, only what the person who had the job before you did or the certifications she had.)

LinkedIn Networking

The platform is saturated with desperate job seekers sending identical messages to overwhelmed professionals who’ve decided to ignore most outreach. Even thoughtful, personalized messages disappear into the noise. Part of this is the generic nature of the requests, but part of it, too, is that we’re all just exhausted from digital communication. Email, Slack, Teams, text messages, DMs on Instagram… Our brains eventually tune most of it out.

Informational Interviews

Nobody has time anymore. Everyone is drowning in their own work, managing their own career anxiety, and can’t spare 30 minutes for a stranger, no matter how politely you ask.

Social Media Engagement

The advice to “engage authentically” with LinkedIn content falls apart when half of the posts are AI-generated engagement bait and the other half are bloviating nothings designed solely to catch eyeballs, garner Likes, and generate comments. Forcing yourself to fake enthusiasm for vapid content isn’t networking—it’s performance theater.1

Trade Organizations and Professional Associations

Career experts love recommending these for “networking opportunities.” The reality? Membership fees run hundreds or thousands of dollars annually, and virtual “networking” really doesn’t work. If you actually want to benefit from these, you’ll need to go to their live, in-person events. So you need to factor in conference costs, travel expenses, and time away from work. 

And God forbid you’re out of work and worried about money! For someone already struggling financially, these are luxury expenses you can’t afford. And even if you can afford them, the promised networking often amounts to standing around awkwardly at cocktail receptions where everyone else already knows each other.

The AI Revolution Eliminates Entry Points

Meanwhile, artificial intelligence is systematically destroying the entry-level positions that once served as career launching pads. Companies have discovered they can “hire” AI at a fraction of the cost to handle the exact work that new college graduates used to do: data entry, basic research, simple writing tasks, customer service, and administrative functions.

The numbers are staggering. Recent research indicates that Big Tech companies reduced their hiring of new graduates by 25% in 2024 compared to 2023. Venture capital firm SignalFire found a 50% decline in new role starts by people with less than one year of post-graduate work experience between 2019 and 2024. Nearly 80% of hiring managers predict AI could eliminate internships and entry-level positions entirely.

Just as personal connections have become more crucial for career success, AI has eliminated the stepping-stone jobs that once helped people build those connections in the first place. One CEO told the Wall Street Journal that he decided not to hire a summer intern, opting instead to run social media copy through ChatGPT. Why hire an undergraduate when AI is practically free, does a “good-enough” job, and works around the clock?

Even more perversely, the supposed “safe” STEM fields are getting hit hardest. Computer engineering majors now face a 7.5% unemployment rate, while art history majors—long mocked for their “impractical” degrees—enjoy just 3% unemployment. The technical skills that students spent years learning in college are being automated away faster than they can be applied.

What We Lost Along the Way

There’s another piece to this puzzle: the collapse of genuine community networking. Previous generations built “networks,” as we now know them, through local business associations, service clubs, and community organizations. Remember the Rotary Club, Lions Club, Kiwanis, Chamber of Commerce, Jaycees, Elks Lodge, or the American Legion? These groups created natural opportunities for professionals to meet and build real relationships over time.

These weren’t networking events designed for career advancement. They were community service organizations where business relationships developed organically through shared projects and regular interaction. The local banker sat next to the insurance agent and the small business owner at weekly breakfast meetings, working together on charity drives and community initiatives.

But younger generations have largely abandoned these organizations. Membership has plummeted as people have shifted social interaction online. The infrastructure that once supported genuine professional relationship-building has withered.

The Cruel Catch-22

The only thing that actually seems to work is personal connections. Having someone who already works at a company vouch for you. Getting referred by a friend of a friend who knows you’re competent.

But what if your network consists entirely of retail workers and you don’t want to work retail? What if you’re trying to transition from one field to another, where you have no existing professional connections? You feel trapped.

The system favors people who are already part of professional networks, while excluding everyone else. It’s a closed loop that’s making career mobility nearly impossible for anyone starting from the outside.

The Psychological Toll

Meanwhile, career coaches and job search experts continue to sell the same outdated advice, blaming individuals for “not networking effectively” or “not standing out enough.” And job-seekers remain trapped in an endless cycle of resume optimization and LinkedIn engagement strategies that, statistically, don’t work.

The damage is both professional and psychological. When you follow expert advice faithfully for years and still don’t get results, you start to believe you are the problem. Your confidence erodes. You question your qualifications, your worth, and your ability to contribute anything meaningful.

But it’s not you. The gatekeeping mechanisms are broken.

What Now?

I don’t have a solution. That’s the point of this article. The people selling job search courses and career coaching services want you to believe there’s a secret method you haven’t discovered yet. To the best of my knowledge, there isn’t.

The system just seems broken. It works perfectly for companies, the ones that are actually in control of the situation. It fails catastrophically for individuals trying to build careers or escape bad situations.

Maybe the answer lies in rebuilding what we lost: returning to genuine community involvement through local organizations where real professional relationships can develop naturally over time. But that’s a longer road, and probably doesn’t help you right now if you’re desperately looking for your next gig.

Recognizing this doesn’t make finding a job easier. But at least you can stop blaming yourself for the failure of methods that were never going to work in the first place.

The question isn’t “What am I doing wrong?” It’s “How do we survive in a system that’s broken?”

Unfortunately, I don’t have an answer to that one either.

Notes

  1. Yes, you can argue that this is exactly what I’m doing with this article… But I can promise you that isn’t the case. I’m simply venting because of how absolutely dreadful modern job-searching is for people I care about. ↩︎
by Nathan Coumbe

25 free business ideas you can steal

As a follow-up to yesterday’s post, I challenged myself to come up with as many business ideas as I could in 10 minutes that met the criteria I laid out. Here’s what I came up with. Feel free to steal any of them and start your own business.

  1. Offer training content creation services to businesses with a small (or non-existent) L&D department.
  2. Become a health coach and offer sessions in-person or online.
  3. Lead in-home personal training sessions for clients (a concierge training offering). As a bonus, help them set up a minimum viable home gym to meet their health goals.
  4. If you’re a clear and persuasive writer, offer your writing services to small businesses or the marketing departments of larger organizations.
  5. Help other people land new jobs, negotiate raises, or change careers by offering your services as a career coach. This one, you could offer as a no-fee upfront service and take a small percentage of their new salary as payment (like a talent agent).
  6. Become a health and wellness consultant for large companies and design wellness coaching packages for their employees as part of their HR offerings.
  7. Start a green lawn care service, using only electric tools to keep people’s yards looking nice while lowering the carbon footprint of that work (I’m sure you’ve seen all the e-lawn tools if you have a Costco membership).
  8. Become a piano tuner. You can learn how for less than $1,500 bucks, and you’ll have almost no competition as it’s a dying trade.
  9. Become a drum tech for churches. Have you ever seen how beat up and terrible-sounding those drum sets are?
  10. Here’s an easy one: teach music lessons. Specialize in helping students prepare for, and win, auditions. There’s a lot of scholarship money to be had for musicians in college (and the military).
  11. Become a tutor in whatever field you know best. Take the summers off or offer “preparatory” tutoring when school is out.
  12. Become a writing coach for K-12 students. This may be the most important skill students will learn today as AI proliferates and the skill that makes us human is supplanted by garbage.
  13. Create and sell a really helpful e-book that teaches someone how to do a very specific task or skill.
  14. Create an online course on a topic or skill you know well. You can put it up on an e-learning site like Teachable, or you can offer it as an “email correspondence” course like Ryan Holiday does with his excellent Stoic challenges.
  15. Shuttle seniors to doctor’s appointments. You could charge them a low price by the mile or see if senior care homes might pay you for the service.
  16. Start a “walking school bus” for the children in your neighborhood. Children need more movement in their days, and parents might be willing to have a responsible adult or two get their kids to school in the morning while also working off some of that kiddo energy.
  17. Here’s one I’ve been thinking about: create a membership group to organize people around citizenship and political activism.
  18. Offer pet grooming services in your town.
  19. Along the same lines, wash and detail cars.
  20. Here’s another: buy a sponge, bucket, squeegee, and cleaning solution, then sell your services as a window washer to businesses and restaurants in your city.
  21. This one is big where I live: powerwash houses and driveways.
  22. One more handyman idea: paint houses.
  23. Know how to promote the work of others? Become a marketing consultant for small businesses. Trust me, they all need help getting the word out.
  24. Are you a decent cook? Deliver home-cooked meals to customers who don’t have time to cook for themselves every night.
  25. Speaking of cooking, why not offer healthy cooking classes to small groups looking to improve their health and that of their families?

10 minutes, 25 business ideas. I don’t know that I could pull all of them off, but some of them seem promising.

The hard part is picking one and being brave enough to face rejection. Regardless of what you choose, you’ll get a lot of no’s.

But if you’re starting your own thing, that comes with the territory. Don’t let it deter you!

by Nathan Coumbe

You’re fired. Now what?

Here’s a question I’ve been noodling on:

What if you got fired today? What would you do?

But wait, it gets worse…

Not only were you fired, but your industry collapsed and no longer exists. And to make matters worse, all the specialized skills you built up in that industry are now irrelevant (hypothetically, an AI could do them all now and for free).

And, you can’t hide by going back to school for another degree.

You have to start something of your own—you have no choice.

What would you start? What would you build? What problem would you solve and for whom?

Take a 20-minute walk and think on this today.

by Nathan Coumbe

The secret approach to bootstrapping

You can be an entrepreneur: someone who builds something big, hires lots of people to do the work, and gets a ton of start-up money from investors.

Or you can be a freelancer: a skilled craftsperson who does high-quality work directly for clients.

But there’s a third option: bootstrapping.

To bootstrap a business is to find a group of customers with a problem who are so willing for you to solve it that they will pay you up front to build the business that will solve it for them.

And the secret to bootstrapping that many up-and-coming business people don’t know is that you don’t necessarily have to have the solution to the problem.

You simply have to see the problem, empathize with the people who have it, and trust yourself to know that you can and will figure out a solution that works.1

Why does this approach matter? Because smart, solution-oriented people often get so bogged down in the details of how to solve a problem that they never do the hard work of finding customers with a problem that needs solving.

So, find people who need help first, then figure out how to solve the issue.

(H/t to Seth Godin and the folks over at Purple Space)

  1. Don’t lie to people and tell them you can solve their problem, then take their money and run. That’s not bootstrapping – that’s a con. ↩︎
by Nathan Coumbe

Philosophy, History, and Business – You Need All Three

Why is it considered strange that my bookshelves are full of history, philosophy, and business texts? Furthermore, why is there a cultural push to make people choose between those seemingly disparate subjects?

If you want to study business, you must go all in on it. There is no room for history or philosophy. Or so the prevailing wisdom says.

But that’s ridiculous! Let’s put aside the fact that some of history’s most outstanding leaders were business people as well as great leaders, philosophers, and students of history.

You cannot be a well-rounded citizen without these three subjects combined. One helps you understand yourself and what’s right; another enables you to understand the world and why things are how they are; and the third teaches you how to serve others while making a living yourself.

When combined, all three do a bit of each and compound the effects.

We need more polymaths, Renaissance Men (and women!), and multipotentialites, not fewer. Stop stressing over “picking,” and follow your interests wherever they lead.

by Nathan Coumbe

Do you do what you THINK you do?

If you’re a business owner or freelancer, what problem would you say you solve for your customers? (Hint: it’s probably not the same as what they think.)

If you’re an employee, do you know what problem your company was created to solve? What its original purpose was? Do you know why customers hire your employer?

Odds are, what you think you do and the reason your customers actually buy from you are quite different. 

But if you want to increase your levels of success and sales, you have to align those two things.

Whether you’re starting a business or building a musical group, there are two marketing questions you must ask first: 

  • Who’s it for? 

And

  • What’s it for?

And if you work with others, you must also ensure they know the answers to these questions. If they don’t know, they won’t care, nor can they truly help you succeed.

“No involvement, no commitment.”

—Stephen R. Covey

In fact, it’s a good idea to solicit answers to these questions from your people. You might get closer to the truth of what it is you’re trying to do.

For more daily musings like this, subscribe below:

by Nathan Coumbe

Solar panels and parking lots

In the spirit of yesterday’s post, I wanted to share one of my “genius ideas” to get the ball rolling. (Whether this is genius or not is up for debate). 

In my city, like many around the United States, there are huge swaths of land that have been completely paved over for parking. Miles and miles of parking lots with no cover whatsoever. 

Here are the problems I’ve identified with this:

  • They make the area miserably hot (especially your car)
  • You have to walk a LONG way in the heat or pouring rain to get inside whatever building you’re aiming for
  • They serve no purpose other than just “being there” for parking

So my “genius idea” was this:

What if we put “coverings” over all the parking lots in the area? ALL of them. And THEN, put solar panels on top of all the coverings?

The benefits, in my mind, are outrageous!

  • Covered, shaded areas that keep you dry and cool
  • A beneficial, second-order effect of creating clean energy from something that was once basically useless open area
  • That clean energy could then be used to power the buildings nearby, cutting down on carbon emissions and fossil fuel usage and potentially saving them tons of money on their energy bills

My wonderful wife also came up with the idea that you could power giant fans hanging from all the coverings with the solar power to keep things breezy and cool as well. 

Now, I currently don’t have the means to make this happen. And as much as I would love for this to be my million dollar idea, I don’t yet see how to make it happen. 

But I’m sharing it with you so that you might start thinking about your own genius idea. AND so that someone with more knowledge, means, and abilities than me could make this into a feasible project. 

Have you starting ideating yet? Have you come up with your million-dollar idea?

by Nathan Coumbe

What to charge for & what to give away

Musicians are known for being asked to do work for free—possibly more than any other profession I’ve ever encountered.

For some reason—maybe because it’s intangible—people feel as though they shouldn’t have to pay for most things musically related. 

Maybe some of the blame could be put on the radio or Spotify, both of which have led to the idea that music is free (it isn’t). 

But this is especially true when it comes to paying for real musicians to play at events. 

In one recent instance I know of, a musician was hired to play at a wedding. But after getting the deposit and preparing for the service, this person was asked to create a personal recording of a specific song for the newly engaged couple. 

And they expected it for free.

Nowhere in the contract was that stipulated, and any sort of personalized experience of any kind costs money (think photography, art, software, or consulting service).

But they expected a freebie. 

This is a problem for a number of reasons: one of which, it isn’t as simple as turning on your iPhone camera and playing for 3 minutes. It takes a lot more time, work, and equipment to do that right. 

For another reason, there have been way too many instances where people have taken a recording from someone’s social media page or YouTube channel and played it over a speaker. Without the musician’s permission and without paying. 

In a number of instances I know of, they canceled the musicians and used the recorded music instead.

This is something that’s just not done. 

You also don’t expect a photographer to work your wedding for free. And if you want a sample, what do you do? You go to their social media page. It’s always there and always free. 

You also don’t ask potential employees to do a project for free before you decide whether or not to hire them. Give them a spec project, sure. But pay for the work. 

Imagine you were walking through an open food market. Would you walk up to a fruit vendor and demand to eat an entire apple for free to determine whether or not you wanted to buy a bushel from the stand? 

Absolutely not. You’d expect to pay for each piece of fruit consumed. 

So what to do about these expectations of free? The solution, I’ve found, is simple: 

  1. ALWAYS charge for what you charge for
  2. ALWAYS give away for free what you give away for free

And NEVER compromise on either. 

If you want free music, check out the artist’s Spotify channel, their YouTube videos, or their social media pages. You’ll find all sorts of free music there. And it’s ALWAYS free.

But if you want something personal and specific to you, that costs money—ALWAYS.

If you want free marketing advice from me, check out my blog, There are hundreds of articles to help you. 

But if you want a consultation or some copy written, that’s gonna cost you money. 

If you want a free email marketing service, sign up for HubSpot Free. You get everything you need to start building an email list. But know you only have a 500 subscriber limit before they start charging you massive amounts of money.

If you want free, you get the same generic, free stuff everyone else does. But if you want personalized, custom, special experiences, you’ve gotta pay for it. 

Accept this as the reality of a free market.

And for God’s sake — stop asking musicians to play for free! You don’t ask it of any other profession. Why do you still do it with musicians?