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Posts by Nathan Coumbe

My mission is to learn, inform, inspire, and improve. I am a passionate teacher, an avid writer, a leader of people, and a strategic thinker. Wherever I am, whatever the work I am called to do, my goal is the same: make my little corner of the world better for everyone in it. To do this, I ask better questions and solve more interesting problems for those I serve. Think deeply. Think often. Keep exploring. Always be curious.

Why would they do this?

There’s a line in Crucial Conversations worth memorizing:

“Why would a reasonable, rational, and decent person do what this person is doing?”

Most of our behaviors aren’t irrational. Some of them are unconscious, but people rarely do things for “bad” reasons.

Everyone sees themselves as the “good guy” in the story. This means they must be doing this action for a rational reason. It’s solving a problem for them. It’s in service to something they value.

And it might be completely and totally awful to a great many other people. But the first step in fixing something is to understand it.

You might not know why right away, but it’s worth sitting with the question. It might help you find the solution to irrationality.

Fairness is based on expectations

If we don’t know what we mean when we talk of fairness, we can’t make informed decisions on whether something is fair or not.

The first step is to set an agreed-upon expectation of what fairness means to the group.

Courage starts with you

It’s tempting to ask why people who have more power than you don’t use that power to change the situation.

But what about you? Why can’t you muster the courage to write a letter, make a phone call, or attend an event?

If you’re afraid to do something small in service to the change you want to make, how can you possibly expect someone else to do something bigger and potentially more consequential?

Often, the bigger the impact an action has, the more courage is required to act.

So, you must start small. Start with yourself, with the small things you know you can do.

Be brave in the little moments to model courage for others when the big moments come.

If you value it, subsidize it

You would think that after what we saw with the COVID-19 pandemic and the ongoing shortage of doctors, nurses, and other healthcare practitioners, we would be seeing some sort of decline in the price of these educational programs.

Fewer people going into the field would mean lower prices for those programs, right? (Supply and demand.)

Let me hypothesize why this might not be happening.

We have deeply ingrained in our culture the idea that the most important thing you can do is make a lot of money. Therefore, the best thing you can do for yourself is obtain a degree that leads to a certain type of job that pays well.

This means that, because we’ve conditioned our kids to believe that money is everything, people will continue to borrow astronomical amounts of money to attend medical school, believing that they will earn enough to cover it afterward. 

I suspect that a similar pattern is emerging with other college degrees, where individuals are borrowing six figures to earn degrees that lead to jobs paying half that or less, and this will eventually affect medical students. 

This trend is already happening with dental students. There are now a few hundred dentists in the United States who owe more than $1 million in student debt!

Tuition costs are likely to continue rising while salaries remain stagnant. Consequently, we may have doctors with $1 million in loans earning $250,000 a year (or less).

I think one solution is collective action. To make a difference, we, as a society, must unite and declare that we will not continue this way. But that’s hard to do.

The other option is to implement some form of government intervention based on the values we hold as a country.

If we believe that we need more doctors, engineers, and teachers in this country, rather than more hedge fund managers and trust-fund babies, our policies have to match that belief.

One of my professors in college—a funny little self-described country boy from the Mississippi Delta—had something of a law he preached to us:

  • If you want people to start do something, subsidize it.
  • If you want people to stop doing something, tax it.

It works: this very idea is how we almost created a generation of non-smokers.

All the ad campaigns in the world about the dangers of smoking didn’t make a difference. What worked was taxing cigarettes to make them so prohibitively expensive that most Gen-Zers never started smoking them to begin with.

Now, we’re “taxing” the wrong things in the form of tuition increases and poor salaries.

Right now, we’re making it incredibly expensive to become a doctor or engineer. Or we’re making other fields financially unviable to work in (e.g., teaching) by failing to pay practitioners what they’re worth.

Our tax incentives and subsidies (the “rewards” our government doles out) don’t help these people, but they damn sure help those who are less visibly beneficial to society but make vastly more money. It’s why we have so many people entering finance and so few entering teaching.

I don’t know about you, but I think it’s time we flipped this.

The wrong question

The question is not,”What do you want to do when you grow up?”

It’s, “Who do you want to be?”

How do you want to contribute?

What legacy do you want to leave when you’re gone?

It might be part of what you do for a living. It might not. More likely, it will be a whole-person approach to living.

Ask the right question and you’ll get a better answer. 

Love thy neighbor as thyself

Hillel the Elder was once asked to explain the Bible’s teachings as succinctly as possible.

He stood on one foot and made the following statement:

“Love thy neighbor as thyself—all the rest is commentary.”

This statement keeps going through my mind as I read the news each day. As I see what certain people are doing to others, on camera, in broad daylight.

I just want them to answer a question like: “How would you feel if you were the one being wrongfully arrested by New York police officers while on vacation?”

We are losing our humanity. We are losing our ability to empathize.

I have no positive words of encouragement today—only a reminder to love thy neighbor.

Paradigms, maps, and philosphy

In his book, The 7 Habits of Highly Effective People, Dr. Stephen R. Covey discusses the concept of paradigms—ways of looking at the world or a field of study.

His argument is that these paradigms are like maps of places in the real world. If we have the wrong map, then we are looking at the “place” incorrectly.

An example:

If you’re trying to navigate Chicago but have a map of New York City, nothing you do with that map will help you achieve your goal of navigating Chicago.

Another example:

In Ancient Greece, physicians believed that all medical issues stem from an imbalance of the four humors (blood, yellow bile, black bile, and phlegm). If this is your “map” of the world of medicine, you’ll end up with a lot of dead people on your conscience.

You’d be working from an incorrect map—an incorrect set of assumptions and paradigms of how the human body and medicine work.

We are dealing with a lot of this today in numerous fields. And that’s why the study of philosophy—the activity of working out the right way of thinking about things—is vital.

Discipline isn’t much better…

I’m a huge fan of establishing disciplines. But for all the people who say, “It’s so much better to rely on than motivation,” I would say… “nah.”

Discipline really isn’t much better than motivation. With the latter, you’re waiting to feel “good” about something you want or need to do before you do it. With the former, you’re often making yourself feel bad because you haven’t done it yet, so you rely on beating yourself up until you do the thing.

The problem is there’s an initial sense of inertia. Which came first—the chicken or the egg? Or in this case, the motivation or the action?

The answer is, of course, the action. Motivation, the feeling, comes after we take the action or do the thing that we want to do. You actually have to do the thing to feel good about it, not wait around until you feel like it.

But that Catch-22 (you have to do the thing before you feel like doing the thing) is what stops most people. “I want to do the thing, but I don’t feel like it. But I know I have to do it before I’ll feel like it…”

Sometimes, just the realization that you won’t feel like doing it until you do it is enough to help them get over the initial resistance.

For others, they might need a nudge, or guidance, or a coach to help them get the ball rolling.

Regardless of what you need, just know that you can’t really rely on discipline or motivation. But you can rely on a plan and your own awesomeness.


In case you missed it: I added a new page to my blog where you can contact me to discuss coaching to help you with this exact kind of issue.

Check it out here!

How to learn a word

The best way to learn a new word is to have it paint a picture in your mind.

Adjectives conjure images of people who embody their meaning.

Verbs project images of the actions they represent.

Few people learn words by memorizing dictionary definitions and reciting them in their minds every time they hear them. The definition is great when it’s completely new and unfamiliar, but it’s only the first step. Mastery comes from the imagery conjured by the words.

Eventually, we develop an intuitive “feel” for the meanings of words and no longer need either the definition or the image they conjure. We become fluent, and the words roll off the tongue.

This path from incompetence to mastery is present in all learning. The “grammar” is just the first step.

Your job is a trust fund

Think of your job as a trust fund that provides you with a steady income, enabling you to pursue other interests. 

Want to write a book? Your job provides you with the living expenses you need to survive while you’re writing. 

Want to build a small business? Your job salary is the startup funds you need to get started. 

Don’t hold your day job in contempt because you feel like it’s preventing you from doing something great. Reframe it as the steady flow of income it is to help you launch the next thing.