Author / Nathan Coumbe

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Posts by Nathan Coumbe

My mission is to learn, inform, inspire, and improve. I am a passionate teacher, an avid writer, a leader of people, and a strategic thinker. Wherever I am, whatever the work I am called to do, my goal is the same: make my little corner of the world better for everyone in it. To do this, I ask better questions and solve more interesting problems for those I serve. Think deeply. Think often. Keep exploring. Always be curious.
by Nathan Coumbe

Great power. Great responsibility.

Uncle Ben said it best: “with great power comes great responsibility.” This should be the phrase by which every leader and marketer lives.

Marketing and leadership are two fields primarily focused on influence. Leaders focus their efforts on influencing what work gets done and on what companies place emphasis; marketers focus on what products get made, what gets purchased, and what changes are made in our culture.

With great influence also comes great responsibility. Leaders and marketers have in their hands the power to persuade others towards things that are either helpful or harmful.

Who gets to decide which is which? Technically, it’s the follower, the consumer, or the customer. But we are all human–we know before a customer tells us whether or not our product or idea will harm her.

If you lead others, if you sell, or if you persuade, please take your responsibility–the power you have over other people–seriously.

Don’t take advantage.

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by Nathan Coumbe

Do good no matter what

We are here on earth to do good to others. What the others are here for, I don’t know.

–W. H. Auden

How you feel today doesn’t matter.

What someone else did to upset you doesn’t matter.

We have limited time to do something great and wonderful, and the best way is to serve other people with your unique talents and passion.

What you get out of it doesn’t matter. You are a servant of good. If you get paid for it, that’s a win for you and the other person. But don’t serve in the hopes of a reward: serve to bring out the best the world has to offer.

Do good in the hopes that others will pay it forward. And if they don’t, keep on anyway.

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by Nathan Coumbe

Make a huge difference with one small behavior change

In his second great book, The 8th Habit: From Effectiveness to Greatness, relates the story of Muhammad Yunus, an economics professor who founded the Grameen Bank – an institution that makes microloans to the impoverished citizens of Bangledesh. His story deserves to be quoted at length, but I will not do that here. What follows is a summary.

Muhmmad Yunus Saw a Need

Muhammad Yunus earned a Ph.D. and began teaching economics at a university in Bangladesh. While he was inside lecturing on macroeconomic principles, the citizens of Bangladesh were struggling to survive in a life of abject poverty.

One day when Dr. Yunus walked out of class, he passed a woman making beautiful, handmade bamboo chairs. Upon further discussion, he determined the woman was making two pennies per day.

Why? Because she was in a terrible arrangement with her supplier who only allowed her to sell the chairs back to him. Dr. Yunus then discovered that the woman only needed $0.20-0.25 cents to buy the materials herself, then she would no longer be in bonded labor to the supplier.

He discovered that other citizens were struggling in much the same way. His assistant went around asking how much money different people in his neighborhood needed to make a living: he reported back that all together they needed $27.

TWENTY-SEVEN DOLLARS! Dr. Yunus took that money out of his wallet, gave it to his assistant, and told him to tell those who were receiving the money simply to pay him back whenever they could (which they all did, eagerly and quickly).

Dr. Yunus Met a Need

There is much more to the story than that, including a long battle with banks in the area who did not believe anyone would pay back the money that was loaned to them (which they did). Dr. Yunus discovered, simply by opening his eyes and talking to people around him, that while he might not be changing the world with a $27 loan, he was changing someone’s world.

Dr. Yunus went on to create and found his own financial institution, Grameen Bank, which specializes in making small loans to people all over Bangladesh so they can create businesses, making a living, and pull themselves out of poverty. To this day it has loaned billions of dollars in microcredit to hundreds of millions of citizens, and it changed their lives.

Why am I telling you this story?

What You Need to Do

Change how you move through the world. Today, and each day for the rest of your life, when you drive around town, walk outside, or even scroll through social media, pay attention to the people.

What are they doing? What are they posting on social media? Can you identify a need in what they are saying? Are they struggling to accomplish a task or project?

Are they asking a question to which you know the answer or have a solution?

Assume, as Dr. Yunus says, “a worm’s-eye view” of the world. Don’t look for huge problems to solve: look for small, everyday problems. Find someone in need, ask yourself if you have the will and the skill to meet that need, and then do something about it. Show up, solve a problem, and keep doing that over and over again.

Ask yourself if you have the will and skill to meet someone’s need today.

You may not change the world, but you will change that person’s world. Do that enough times, solve enough problems for people, and you might begin to see a greater need that can be met by a business, service, or non-profit.

Find a need, meet the need, and make a difference today.

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*Note: some links on my site are affiliate links which means I make a small commission for purchases made. This does not affect you in any way.

by Nathan Coumbe

How to get an education that pays during your quarantine

When was the last time you learned something new?

It was probably a few minutes ago when you read an article on your favorite social media site, and you weren’t even aware you were learning. Why not do it intentionally?

Learning and education don’t cease when school ends. If it does, you’ve made a choice, and you will quickly find yourself becoming obsolete.

No one cares about the degree you got 10 years ago. They want to know if you are competent in the areas needed to accomplish the kind of work you want to do.

Learning and going to school are not the same thing. You might have hated school, but you definitely love learning. School requires that you do things you hate, but you aren’t in school anymore. You can learn whatever you want to learn right now.

Always wanted to learn how to draw? Do you want to redo math, not because you have to but because you want to? Maybe you want to learn calligraphy or tennis. Perhaps you want to get a new job, but you don’t have the marketing skills needed by the company. Now is the time, and now you HAVE time.

Learning anything new is part of your ongoing education. Why not do it intentionally? What are you doing right now to invest in your own education?

I’ll give you some ideas.

How to learn for free (or at least cheaply)

  1. Read The 7 Habits of Highly Effective People. If you only do one thing on this list, do this one. The $10 you spend on this book will be the best investment you ever make. It will change your outlook on life, it will improve your relationships with other people, and it will revolutionize how you act.
  2. Take online courses.
    • LinkedIn Learning
    • Udemy
    • Coursera – want a recommendation? Seth Godin has the absolute best courses on Udemy. Start there.
    • Khan Academy (retake high school absolutely free and enjoy it this time)
    • CreativeLive – learn how to draw, take stunning photographs, start your own creative freelancing business, and so much more.
    • Massachussetts Institute of Technology OCW (seriously, take actual courses from MIT absolutely free)
    • edX – Speaking of great schools, this website lets you take real, full courses from Ivy League schools from the comfort of your living room for free. No strings attached. If you want a certificate to hang on your wall or post on LinkedIn, you can pay a small fee and get proof that you completed Ivy League courses.
    • HubSpot Academy – become an expert in marketing for absolutely nothing.
  3. Read books.
    • Libraries still exist. Even if they aren’t open right now, you can download e-books for free from every library in the country. Go read books on subjects about which you are curious. It doesn’t cost you a dime.
    • Download the Kindle app for free on your phone. Then buy The 7 Habits of Highly Effective People. Seriously. You can buy books on every subject imaginable for less than $10 each. Most of the time you can get them for $5 or even $0.99. There is no excuse for failing to read. Swap 30 minutes a day of mindlessly scrolling Instagram, and you will become an expert on a subject in a matter of weeks or months.
  4. Subscribe to magazines.
    • Read the Harvard Business Review. It is well worth $18 a month. Get an entire master’s degree in business for what you spend on lunch.
    • Success Magazine and Inc. are two of my favorites. The former will inspire you to live your best life; the latter will give you much-needed insights on how to succeed in any work or business.
  5. Listen to podcasts – again, FREE.
    • “Akimbo” by Seth Godin
    • “48 Days to the Work You Love” by Dan Miller
    • “EntreLeadership” from Ramsey Solutions
    • “On Leadership with Scott Miller” from Franklin Covey
  6. Watch TED Talks and documentaries on Netflix or Amazon Prime Video.

There is no reason for you not to come out of this crisis with new skills, new knowledge, and an unofficial masters degree in one subject or another.

Be proactive. Take control of your education today.

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Note: a few of the links above are affiliate links. I get a small commission if a purchase is made. This does not affect you in any way.

by Nathan Coumbe

Invest in goodness

“Goodness is the only investment that never fails.”

–Henry David Thoreau

The stock market is reeling; businesses are closing; people are losing jobs. Any decision attached to money comes with a risk.

Being generous, kind, and selfless is not a risky thing to do. Sure, you might get taken advantage of or your acts might not be appreciated, but so what? You will always gain equity and compound interest when you are good and decent to others.

Today, and for the rest of your life, invest in goodness.

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by Nathan Coumbe

School can ruin a passion

It amazes me how much I used to enjoy certain things until I went to college. School ruined a lot of it for me.

Let me explain:

I have always had a passion for music and history. I loved them both so much I couldn’t decide between the two when I went to college, so I double-majored. I did all of my research on different historical periods and figures in music.

Interestingly enough I hated every second of it.

When I graduated, I quit researching history, and I quit researching music. I think in the back of my mind, the thought was if that’s what I was gonna have to do for a living, I wanted nothing to do with it.

I graduated five years ago and have been struggling to find my fit in a career ever since. I have had a lot of time to think, and I believe I’ve figured out the problem.

I didn’t hate the work: I hated having my hands tied.

College assignments are unrealistic

“You can’t write about or research anything you want – you are required to tie it back to this particular point and make an argument about how it conforms to this idea.”

“It doesn’t matter that your subject has very little source material – you have to make it 30 pages (rather than making it as long as it needs to be and no longer).”

How many of you went into college to study something you had a deep passion for, only to come out the other end hating what you once loved?

I don’t think you suddenly realized you hated the subject: I think you hated being boxed into unrealistic parameters and expectations.

Nowadays, if you want to do research on a topic outside of school, you can, and you can make it as long or as short as it needs to be. Also, it can be about whatever you want it to be.

Do you want to turn it into a podcast instead of writing? GO FOR IT! Do you want to interview people and draw conclusions from their ideas? Do that.

As long as you aren’t making stuff up and deliberately lying to the rest of the world, you can do whatever it is you want to do in whatever subject you choose.

You don’t hate learning – you hate school

You will never have your hands tied, parameters set, or asinine expectations to meet like you had in school. You don’t hate your subject, and you don’t hate the work you thought you wanted to do. You hated being boxed in, required to do things that bored you to death or robbed you of the joy of what you once loved.

Don’t throw the baby out with the bathwater. If there was something you used to love doing, something about which you were insanely curious, I encourage you to pick it up again.

I don’t think you lost your love for it – I think you just got the wrong idea of what you were expected to do in the real world in your field of study.

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by Nathan Coumbe

A break with the Industrial Age

The COVID-19 pandemic has created rapid change in all areas of work. For those employees who showed up to an office location day after day, the lines between work and home have been blurred completely: work is now being done at home. School is now being done at home. And the amazing thing is that companies (and many schools) are realizing it works. Not only does it work, but it might also be better.

The Internet has made all this possible. Without it, this pandemic would have ground the world to a screeching halt rather than a frustrating slow-down. I believe that the COVID-19 pandemic is one of the final straws in breaking the world out of the Industrial Age mindset and unleashing human potential by fully adopting the Knowledge Worker/Information Age mindset.

These changes – the ability to work from home; meetings that are now (and should have always been) emails; genuine collaboration (because it’s the only way to get things done now); dictating results and trusting employees with the methods – will last long after this crisis is over. Companies will realize that their people are more productive than ever when given freedom and flexibility. More importantly, those that feel like their companies cared about them as people during the crisis will come out the other side more loyal and productive than ever before.

Those companies that are trapped in the Industrial Age – where people are things and less important than the machines they operate and the numbers they generate – will fail. Command-and-control, micromanagement, treating people as things – none of this works anymore. The failures may not happen immediately, but it will happen. Employees who feel their companies have failed to treat them with dignity and care, who have felt their health and wellbeing was seen as unimportant, will leave.

The coronavirus is terrible: people are dying; people are losing their income and their livelihood. But as with all great challenges in history, forward thinking, adaptable, flexible, and generous individuals, groups, and companies will learn from it, survive, and thrive in the new world.

Say goodbye to the last vestiges of the old world. I hope you are working for and with people who care.

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by Nathan Coumbe

Networking is terrible, but there is a better way.

Networking – the idea of surrounding yourself with lots of people who might be able to open doors for you and help you get jobs – is a terrible practice.

It sucks.

The premise is flawed; it goes against every notion and every principle of decency and humanity. To effectively network, it seems one must adopt the mindset of, “What can this person do for me? How can she connect me with the HR department at [insert famous company]? What resources can she offer me so that I can get better (more marketable and attractive to potential employers)?”

Take, take, take, take. It’s a very common practice in Social Networking – some will say, “Use [pick your Social Media poison] to grow as many potentially helpful connections as possible so that maybe one of them can help you get a job at a certain company.”

The selfish focus, the mindset of “me,” is horrid. What is worse: it often backfires and alienates those you are attempting to use for your own selfish gains.

You think these “connections” can’t read right through your message? You’re wrong.

A new way to network

I propose a new way to network – go on your LinkedIn profile and start going down the list of connections. For each one, ask yourself this question: “Can I make a contribution to this person today, and if so, how?”

One important note: this requires a paradigm shift – a genuine change in your way of thinking (here’s a post about paradigms). You cannot adopt this posture while thinking in the back of your mind, “How can I contribute in a way that will get me something later?” You haven’t actually changed anything about the process that way.

If you really want to test this out, find someone in your list of connections who truly cannot “do” anything for you, in the sense of making a connection, giving a recommendation, or helping you get a job. When you find this person, ask yourself what contribution you can make: maybe it’s a simple message of gratitude for something they posted; perhaps it’s asking how their business is performing during the current crisis.

It doesn’t have to be much – it only has to be genuine. Only you will know if your intentions are pure.

“Ask not what your country can do for you; ask what you can do for your country.”

–John F. Kennedy

JFK said it well, and the same message applies to networking.

Ask not what your connections can do for you; ask what you can do for your connections.

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by Nathan Coumbe

How much is enough?

I asked myself this question a few days ago and elaborated on it in my journal. Specifically, I was asking myself, “How much money do I need to make to feel like I am making enough?”

Honestly, making more money right now would not bring me any more happiness. It’s not money that my conscience is crying out to gain: it is meaning, purpose, the ability to use my God-given talents and strengths to serve and help other people.

The income I make now is actually more than enough to satisfy my needs at this moment. So why am I not doing something that fills my cup?

Have you ever asked yourself what enough is? If you made $40,000 a year, could you live on that if it meant you were doing something you cared about so much and so thoroughly enjoyed you couldn’t dream of doing anything else?

My answer is yes. Yours may be different. At a certain point, making more money is just making more money. Studies tend to cap the increase in happiness that comes from money at about $75,000.

So what goal, idea, or passion is the quest for more money preventing you from pursuing?

Are you, perhaps, an artist who wants to paint? A musician who wants to play and teach? Or are you, like me, a teacher who simply wants to teach?

Ask yourself this question: could you, honestly, make a living knowing the starting or average income that job in your head receives? Could you survive, or even thrive, if it meant you were doing what you felt passionately called to do?

The irony is most of the time when you quit pursuing money and start pursuing passion in the service of others, more money than you imagined comes into your life.

How much is enough? Could you make it doing what you love?

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by Nathan Coumbe

Why write?

Why would anyone start a blog in 2020 (or in my case, 2019)?

Nobody wants to read anymore; no one has the attention span to read anything more than headlines, bullet points, and headers.

If we want information, a lesson, or an explanation of an idea, we just go to YouTube. If we want entertainment, we go to Tik Tok for quick, random snippets or Twitter for messages. No more than 140 characters, thank you very much!

So why write?

For me, it’s to stretch a muscle. It isn’t to get someone to buy something; it isn’t to persuade the entire world to change how it operates. Writing helps me organize my thoughts. It allows me to practice putting messages and ideas into the world in a coherent form; it allows me to argue points and prove or disprove my ideas with my own gathered evidence.

“Writing is organized thinking on behalf of persuasion.”

–Seth Godin, “Even if it’s not graduation week for you…”

Perhaps I’m trying to persuade myself.

So this blog I write, or try to write, everyday – what’s it for? It’s for me to learn, practice, stretch, organize, and try and make sense of the world.

If it helps you, too, I am thrilled.

You should write something.

Maybe writing isn’t for you, but it is a uniquely human endowment, and I advise you try it. However, be clear on why you are writing. Don’t write to get people to read; don’t write to get a following; don’t write to get money. Write for yourself, at least at first.

Write to examine your thoughts. Write to examine what you are learning and check your understanding. Write to get the massed jumble of ideas out of your head and into a physical form – you’d be amazed how much anxiety that relieves. Write to try and persuade one person that your idea might help them get better.

It doesn’t have to be good; it just needs to be done. And the more you do it, the better it will get.

Write something.

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