Getting paid for what’s easy

It doesn’t happen. At least, not in the ways or amounts we want it to.

People don’t want to have to think for a living. They want to make money for easy work…

And thinking, making decisions, being creative—none of that is easy.

But those are precisely the things that people get paid the most for. They’re the only things that’ll help us survive in the modern economy.

The easy work is disappearing… We must embrace the hard work—the work that isn’t easy to measure.