Tag / seek first to understand then be understood

by Nathan Coumbe

Why would they do this?

There’s a line in Crucial Conversations worth memorizing:

“Why would a reasonable, rational, and decent person do what this person is doing?”

Most of our behaviors aren’t irrational. Some of them are unconscious, but people rarely do things for “bad” reasons.

Everyone sees themselves as the “good guy” in the story. This means they must be doing this action for a rational reason. It’s solving a problem for them. It’s in service to something they value.

And it might be completely and totally awful to a great many other people. But the first step in fixing something is to understand it.

You might not know why right away, but it’s worth sitting with the question. It might help you find the solution to irrationality.

by Nathan Coumbe

Fairness is based on expectations

If we don’t know what we mean when we talk of fairness, we can’t make informed decisions on whether something is fair or not.

The first step is to set an agreed-upon expectation of what fairness means to the group.

by Nathan Coumbe

The mark of an educated mind

“It is the mark of an educated mind to be able to entertain a thought without accepting it.”

—Aristotle

We have the ability to see and understand each others’ points of view, even if we disagree with them. 

But until we actually begin to practice this—to entertain their thoughts—we will be unable to influence anyone. 

by Nathan Coumbe

“That’s not the right way to do that…”

Have you ever looked at someone and said to yourself, “That’s not the right way to do that…”

Maybe you were watching someone do an exercise at the gym. And you just couldn’t figure out why their pushup form was so different from yours.

Your first thought probably goes to their ignorance: “They just don’t know the right way to do it. I could show them how…”

The thing is… You have your own lens through which you look at the world. You have your own experiences, education, and biases that dictate the “right” and “wrong” way for you. 

And they have theirs too. 

Even when it comes to something as simple as a pushup. And even when there might be an objectively “right” way to do something.

But there might be a specific reason they’re doing their pushups in that way. 

Maybe they have an injury that prevents them from using “proper” form.

Or maybe they read a new study that taught a different way of doing it—one that helps them meet a different need.

Or maybe it really is simply ignorance of what’s right. 

But the fact remains, you don’t know why they’re doing it. 

Perhaps a better thing to do, instead of jumping to conclusions about right and wrong, would be to change the statement to a question.

“I wonder why they’re doing it that way?”

At that point, you have the basis for empathy and understanding.

And those qualities give you a much more stable platform to engage in dialogue… Or even enact change.

by Nathan Coumbe

Empathic Learning

The 5th habit Dr. Covey writes about in The 7 Habits of Highly Effective People is all about empathic listening: “seek first to understand, then to be understood.” Empathic listening is putting aside our own narratives, judgements, assumptions, and listening from the other person’s point of reference. When we do this, we become students learning something new from another point of view.

For some reason this morning, I was thinking about my time in college studying my favorite subjects in history, subjects I had been studying since I was a small child. Sad to say, I remember listening to lectures and discussions with my professors from my own frame of reference: “I already learned all about that. Let me tell you what I already know about this subject to impress you.” 

I was the guy who would ask “deep, insightful questions,” when in reality, I was simply asking questions that showed my knowledge of the subject.

How vain, immature, and dumb I was! Had I only been listening––not from my own frame of reference, from the mindset of what I already knew––and instead adopted that wide-eyed curiosity of a child, I could have learned and retained so much more than I did. I would have been able to see the same ideas and subjects in a new light or with new perspectives. 

Instead, I listened to validate what I already thought I knew.

Empathic listening doesn’t just apply to difficult or emotional conversations with relationships in your life. It also must be employed in any learning environment to get as much out of it as possible.

by Nathan Coumbe

“But why is no one listening to me?”

You are having an argument with your spouse, and she doesn’t understand your point of view, no matter how much you push it.

Your children won’t do anything that you ask them to do. They won’t engage or communicate with you; they shut down every time you try to talk to them.

You are writing blogs and posts, but no one is reading or responding to them.

You’ve created a product that will change lives, but no one is buying it.

Naturally, you ask the question:

“Why is no one listening to me?”

You feel you are doing everything right. You have the right ideas or the right argument; you know more than your children; this product is truly amazing and has revolutionized the way you see and do things. And yet, no one is listening. No one is engaging. No one is buying.

Why?

Because you aren’t listening to them.

The only way to get others to listen to you, to engage with you, to buy from you, is to listen to them and understand their points of view, their wants, and their needs.

If you bludgeon people over the head with your arguments and ideas, they won’t accept them; they don’t have the same ideas, the same noise inside their heads. They are telling themselves different stories. The key to being listened to, to making an impact, is to understand those other stories.

You don’t have to agree with them, but you do have to listen to and understand them. When people feel understand, when they feel heard, when they know that you see them and their side of things, they feel more open to hearing what you have to say.

“Seek first to understand, then be understood.”

–Stephen R. Covey, The 7 Habits of Highly Effective People

No one is listening to you because you aren’t listening to them.

Your spouse won’t listen to your side of the argument because all you are thinking of is your side of the argument.

Your children won’t listen to your advice and guidance – even though you probably do know more and understand more than they do – because they don’t feel like you understand them, how they feel, or the narrative in their heads.

No one is buying your stuff because as awesome as it is, they don’t get how it will benefit them or how it will make them feel once they use it. Why? Because you didn’t take the time to understand what they want or how they want to feel.

Understand

To influence someone, you must open yourself to the possibility of being influenced by the other person. This means creating a feeling of understanding in the other person. This is not meant to be manipulative: you must genuinely want to understand the other person. Also, people can tell if you are simply trying to manipulate them rather than understand them.

Listen to what your spouse wants; listen to how your children feel; listen to the needs and frustrations of your customers.

Understanding must always come first; otherwise you’ll fail.

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by Nathan Coumbe

Everything is marketing. Everything is sales.

That’s the premise.

Even on the smallest scale, we are marketing and selling. It might not be products but rather ideas or ways of thinking and being. 

If I have an idea about how people can behave or change to improve their lives, to become the best possible versions of themselves, it does no one any good unless I can persuade them to adopt the ideas. That means that I have to sell to them.

“Making is insufficient. You haven’t made an impact until you’ve changed someone.”

– Seth Godin, This Is Marketing, p. xiv

Marketing and sales are both about influence; each of us must influence others to create change (we will get into the ethics of influence in another post).

Leadership in the modern age is sales and marketing. During the Industrial Age, a leader told an employee what to do and that person either complied or left. In the Knowledge Age, a leader must influence those who follow. You can still attempt tell people what to do, but it rarely leads to enrollment and willing compliance, without which high-quality work does not occur. However, influencing them – by empathizing and understanding what they want, feel, need, and believe, and then having the courage to let them know your ideas for progress – this sort of leadership brings others willingly to your way of thinking. (It also potentially creates better ideas than either party came up with on their own.)

Every career requires sales and marketing. A psychologist is both a salesperson and a marketer. If they do not market, they do not get patients. She cannot rely on her credentials to bring people into the office.

A teacher is marketing each time she sets foot in the classroom. If she cannot get her students to come with her, if she cannot get them excited and willing to go on the learning journey, her knowledge and expertise are useless. She must influence them.

If you coach people on how to level up their careers, personal lives, or get past negative scripting from earlier life periods, you must sell them on the ideas you present. If you fail to do so, or do it poorly, you have failed to create change or the desire for it in the other person. 

Regardless of whom you seek to influence, you must always begin by understanding them, their points of view, their wants, desires, worries, fears, and problems. That is always the first step to influence, and influence is marketing.

We all must influence others to make change happen, and if everything is marketing and everything is sales, you might as well learn to do it well.

Start with this book here.

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*Some links in my posts are affiliate links, which means I make a small commission on any purchases.

by Nathan Coumbe

You cannot change people

To change a situation, you must first change yourself.

Notice that it says “situation,” not “person.” You cannot change people.

You can influence people if they let you, but then they are changing themselves.

Influence comes from trust and understanding: to be influenced, they must trust you. To trust you, they must feel understood.

Only when there is understanding can there be trust, and only when there is trust can there be influence.

So you must first change yourself: you must become a person who seeks to understand another, a person who chooses to see the world from the other’s point of view. Whether you agree or not is irrelevant; it is the understanding that matters.

“It is the mark of an educated mind to be able to entertain a thought without accepting it.”

–Aristotle

If you want to create change, change the one thing over which you already have influence: yourself.

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by Nathan Coumbe

No one cares how the hot dog is made

When we create something in which we take great pride, we have a tendency to expound on nitty-gritty details of the work that went into it and how it works.

The people who will use or benefit from your something-or-other rarely care about the what or how: they want to know why.

Why should they use it? Why should they buy it? How does implementing it benefit them? How does it improve their lives?

No one cares how a hot dog is made as long as it is delicious and satisfies hunger.

No one cares about the hammer you built. It doesn’t matter what kind of wood the handle is made of or what sort of rare metal from Mars makes up the head. What the user/buyer/beneficiary wants to know is simple:

Will that hammer put a nail in the wall so that I can hang my picture?

Seek to understand who your widget is for and why they would want to use it: that’s the only thing that matters to the end-user.

(You probably should care how a hot dog is made, but that is a discussion for another day.)

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by Nathan Coumbe

Nice guys finish

The saying goes, “nice guys finish last.” I say we drop the final word.

Nice guys finish; that’s what is truly important.

How can the idea of being kind to others, of being understanding and empathic, lead you astray?

You might be taken advantage of; you may not gain any immediate wins or notoriety by being the nice guy. But in the long term, you will come out ahead. You will finish.

You might be last, but you still finished the race.

Those who are overly aggressive, pushy, disagreeable, who stomp all over other people will get ahead of you. They are playing a short game. They’ll win the battle. But you aren’t a tactician: you are a strategist.

The strategist, the nice guy, takes the long view: he sacrifice the immediate benefits of imposing his will on someone else. He does not seek to win at all costs. He stays true to his principles and values, giving respect and dignity to others. The results of such an approach are increased trust and understanding between two parties, rather than a win/lose or lose/win situation.

So yeah, nice guys may finish last. But they make it to the finish line. The same can’t always be said for mean guys.