Tag / responsibility

by Nathan Coumbe

Freedom has obligations

It’s not oxymoronic; it’s built into the very idea of freedom.

We have forgotten that personal liberty actually comes with obligations. We assume that it means that we’re free to do whatever we want, regardless of the consequences.

But liberty comes with a social contract. We are obligated to be decent to others, to be members of a society that considers the welfare of others, and to care about what other people think about our actions, especially when those actions affect them. 

Just as it’s easier than ever to get a divorce and leave your family—to leave that “obligation” behind—we seem to think that we can abandon principles because we are “free.”

Viktor Frankl, who survived the very worst of what humanity is capable of in the Holocaust, proposed that the United States build a second statue on the West Coast to accompany the Statue of Liberty on the East.

It was to be a Statue of Responsibility. He recognized, and I hope you will as well, that you cannot have the former without the latter.

by Nathan Coumbe

Freedom, self-discipline, and responsibility

Contrary to what some people believe, freedom doesn’t mean you’re allowed to do whatever you want, whenever you want. 

Dwight D. Eisenhower’s philosophy was that freedom is the opportunity for self-discipline. 

Give a child total freedom and what happens? They live on ice cream and candy bars, set fire to the yard, and traumatize the pets and neighbors. In short, they become the quintessential “hooligan” so many suburbanites fear.

That’s why we have to instill external discipline in them at first and help them internalize it. That’s the only way they can become free without our oversight.

The same is true for adults, especially in our roles as citizens of a state or nation. They must learn how to use their freedom responsibly before they can truly call themselves “free citizens.”

Viktor Frankl said the United States should have set up a Statue of Responsibility on the west coast to compliment our Statue of Liberty on the east coast. He knew you couldn’t really have the latter without the former. 

And to paraphrase Uncle Ben from Spider-Man: “With great FREEDOM comes great responsibility.” We seem to forget that because we’re free, we are responsible for using that freedom in a disciplined manner. 

The late, great motivational speaker Zig Ziglar had a saying:

“Take a train off the tracks, and it’s totally free… But it can’t go anywhere.”

Take whatever meaning from this you will. But I know what it means to me. 

by Nathan Coumbe

Great power. Great responsibility.

Uncle Ben said it best: “with great power comes great responsibility.” This should be the phrase by which every leader and marketer lives.

Marketing and leadership are two fields primarily focused on influence. Leaders focus their efforts on influencing what work gets done and on what companies place emphasis; marketers focus on what products get made, what gets purchased, and what changes are made in our culture.

With great influence also comes great responsibility. Leaders and marketers have in their hands the power to persuade others towards things that are either helpful or harmful.

Who gets to decide which is which? Technically, it’s the follower, the consumer, or the customer. But we are all human–we know before a customer tells us whether or not our product or idea will harm her.

If you lead others, if you sell, or if you persuade, please take your responsibility–the power you have over other people–seriously.

Don’t take advantage.

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by Nathan Coumbe

Verify, don’t trust.

Perhaps it is because of my history education background, but I have a pet peeve about verifying information.

Human beings love stories: we have been telling stories ever since we could draw, write, or communicate with the most basic sounds. It is part of human nature. Because we like stories so much, we also love to embellish, hyperbolize, and, frankly, make stuff up.

In times of crisis, the last point is particularly common. There is a lot of misinformation out there: cures have already been created; vaccines are readily available; drinking liquid silver and bleach will keep you from catching the notorious coronavirus that causes COVID-19; mutations are occuring; martial law is being enacted.

Humans like to tell stories, and even when it is unpleasant, humans like to have their emotions stimulated. People make up stories to trigger these emotional responses. You must be aware of this.

This is not new.

For as long as we have been telling stories, writing articles, and now, using social media, people have been sensationalizing things simply to be heard. People crave attention; they desire to be heard. Some people will do anything to make that happen.

This habit of making things up, of telling half-truths, of seeking attention from the public – it isn’t new. The difference now is scale: more people than ever before, 2 billion in fact, have a voice; not all of them use that voice for good.

You must be vigilant, and check your sources. You must also resist the urge to share every single social media post you see, especially if you haven’t verified the information you are reposting. It will cause fear, panic, and anger. This situation is bad enough as it is, and people are already feeling dread.

Why make it worse?

You are lucky to live in world now where you have a voice; 100 years ago, you would not be so blessed.

“With great power comes great responsibility.”

–Uncle Ben from Spider-Man

You have a voice: please use it responsibly.

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by Nathan Coumbe

What makes you uncomfortable?

Resiliency is a skill that can be developed through practice. The first step is choosing to practice. 

What makes you uncomfortable? The answer to that question will help determine where to start.

I hate asking people to make special accommodations for me: I always feel I am inconveniencing the other person (I rarely am), or that I am being a very annoying customer (if they think so, that’s their choice). So when my wife and I started to drastically reduce our waste production, I was uncomfortable with some of the suggestions she made. 

A story…

My favorite example took place at our local Mexican restaurant: they have delicious salsa that we would buy in large tubs to take home and use during the week. These tubs were made of styrofoam and had plastic lids. My wife suggested that I take one of our many empty glass jars and ask for salsa to be placed inside. I was so reluctant, so uncomfortably scared to simply ask. It felt dangerous, even though the worst thing that could happen was to receive no as an answer. No danger at all, but my mind made it feel dangerous.

After numerous arguments (I was scared, remember?), I grudgingly went to the restaurant and made the request. The host looked at me curiously, but he acquiesced and placed the salsa in our jar. He even went a step further and informed me that there were no preservatives in the salsa; it would only keep for a week or so. A wave of relief washed over me. 

But wait! 

The next week, when I went back for more salsa, there was a sign on the front counter. 

“$2.99 jars of salsa to go. Bring the jar back for a $0.99 refill.”

The host, who was also the manager, bought a stock of small glass jars and decided to sell them. He was actively encouraging people to reuse the jars while also proactively choosing to reduce the waste his restaurant produced. 

By choosing (i.e. being forced by my incredible wife) to do something that made me uncomfortable, my wife and I achieved one of our small waste reduction goals. But the most inspiring thing was the change it created in someone else. 

Seek out discomfort in all areas of your life. It makes you stronger mentally. Discomfort in the gym makes you stronger physically. 

Other people avoid discomfort, which means you will be doing things others won’t. The intersection of discomfort and action creates change the world desperately needs. 

Change makes things better. Seeking out discomfort makes things better. 

What makes you uncomfortable?

Go do that.

by Nathan Coumbe

What does it mean to “be proactive”?

If practiced regularly, the ideas behind these two words will change your life. 

To be proactive means to take responsibility and initiative in your life. 

Being proactive means making a choice; it is the most fundamental human right we have. Stephen R. Covey truly understood this when he read the words of Victor Frankl:

“Between stimulus and response, there is a space. In that space is our power to choose our response. In our response lies our growth and our freedom.”

Victor Frankl, Man’s Search for Meaning

Frankl himself was a prisoner of Nazi Germany during the Holocaust: he lost his wife and most of his family in the concentration camps. In one of the most degrading situations in which a human could find himself, he realized that he still had the power to choose how he responded to his tormentors and imprisonment. 

Even if everything was taken away from you – your health, your money, your freedom – you would still have the power of choice. 

You might ask how Frankl could still have had freedom when everything was taken away. The answer is that he had freedom within his own mind – he could choose how he responded to the events in his life, however horrible.

Each of us has within us the power to choose how we react. If there is a rough situation at work, an angry customer, or a disappointed spouse, there is still a split second in which you can decide how you will respond. 

Response-ability –– your ability to respond appropriately. 

How will you take responsibility for yourself today?

P.S. I highly recommend you pick up a copy of The 7 Habits of Highly Effective People and read the first few chapters, especially the chapter entitled “Be Proactive.” You will be amazed at the changes you experience in your everyday interactions.