Tag / freelance

by Nathan Coumbe

Some ideas on hiring (Part 3 of “Same job, different pay”)

(This is part 3 in a rant on hiring, salaries, and job postings. You can read part 1 here and part 2 here.)

If someone with less experience than I, who didn’t attend college like I did, started today at the company I currently work for, in the same role I hold now—do I think she should be paid the same salary as me?

Absolutely, I do.

The work is the work, and if she is doing the same work as me, to spec, she should earn the same amount I do. My years of experience and educational background do not entitle me to a higher salary if we’re doing the same work.

Can she do the work as is expected of her? That’s all that matters.

And for someone looking for a job like mine, if they can learn how to do it well, then why does it matter how they learned?

So if I’m against education as a prerequisite for entry, how should we go about hiring people?

I have two ideas, and the first is simple: more companies should adopt open hiring practices.

There’s a factory in New York that makes the brownies for Ben & Jerry’s Ice Cream. If you want to work at the factory, you put your name on a list.

When a job opens at the factory and you’re next on the list, you get a call asking if you’re still interested in the job. If you are, you report to training, and if you can pass the training, you’re hired.

They don’t care about education, criminal backgrounds, living situation, previous employment, or current skills. If you can learn how to do the job, you get the job at the wage they pay everyone else.

Keep a list of applicants, hire them in order when jobs open up, and train them to do the work.

Why doesn’t every restaurant, coffee shop, and retail establishment in the world already do this?

Simple: They’re scared of making a bad hire. They worry that they’ll hire someone who doesn’t show up to work, arrives late, has a bad attitude, or struggles to perform.

Well… what happens when those same people are hired through traditional (i.e., shitty) job search qualifications?

They get fired.

And if you implement open hiring practices, you spend a lot less money on the recruitment process than you otherwise would, so you lose out on a lot less if you must fire someone.

The absurdity of hiring people through traditional methods of posting job openings, soliciting hundreds of résumés, and holding interviews gives companies a sense of control over who they hire.

But it’s an illusion: either the person will work out or they won’t. And interviewing people with the “right” background on paper isn’t a guarantee that they’re a good hire.

Now, I already know that this idea is so radical for people in knowledge work that it won’t happen anytime soon, even though I firmly believe many companies can hire and train people to perform a significant percentage of the available office jobs out there.

So, what if you’re absolutely certain that you can’t use open hiring due to the nature of the work your company does? Let’s say, because you don’t have the time or resources to train a person to the level you need quickly enough to make it worthwhile.

That’s where my second solution comes into play: contingency hiring.

Time for a story: I was laid off a few months after the COVID-19 pandemic began (from a job I had held for only a few months).

My job search lasted nearly a year (no one was hiring). It was excruciating and terrifying.

But one of the best things that ever happened to me in terms of my career happened near the end: a CEO took a chance on me in an unconventional way.

I’d been studying (and, to some small extent, practicing) marketing for a couple of years before the layoff. I’d spent a lot of time during my unemployment talking to people in the field to get a sense of the jobs available. I wanted to know what skills and knowledge they required so I could make myself more appealing to employers.

A former classmate from university recommended me for her role at a marketing agency when she left to take another job. I went into the interview feeling woefully underqualified, but I knew I had a decent foundation of self-study to build on and could learn the rest of what I needed to know on the job.

The CEO agreed, but was still somewhat reluctant to fully commit to this neophyte in the marketing world (and who wouldn’t be?). So he offered me a deal:

He said that he would let me work for the agency for four weeks in exchange for a single lump-sum payment to see if I could do—or learn how to do—the work required for the role.

After that, we would reconvene, and depending on the results, either he would hire me full-time, or we would part ways with no hard feelings and gratitude for giving the company my time and skill.

It was one of the most generous and thoughtful offers I’d ever gotten.1

If I were starting my own business today, this is exactly how I would hire someone. I’d post a job opening, and then I would select an applicant to work with me on a contingency basis.

Rather than conducting an interview (which only tells me if she’s good at interviewing), I would work on a project with her that I already needed to complete for the business, and I would pay her for her time.

If, at the end of the project, we found it was a good fit (and she still wanted to work for me, because she would also get to try out the business), I would extend a full-time offer to her.

Why doesn’t every company do this all the time? They get work done, can assess whether the person is a good fit for the role (which isn’t always apparent from an interview), and the applicant not only gets paid but also gets to test whether it’s a role they actually want.

I can’t fix the hiring process simply by writing and ranting about it. But I do know that it’s 100% broken right now.

Social media (LinkedIn) has made it worse, not better.

AI and ridiculous job requirements for college degrees and 30 years of experience have reduced the job search to months or years of misery, frustration, and indignity.

But these simple tweaks—from removing degree requirements to contingency hiring—could go a long way to fixing a broken system.

  1. I didn’t end up accepting his offer. I asked him to give me a day or two to think about it and discuss it with my wife, which he happily agreed to.

    Literally, that same day, after I got home from the interview, I got a call from another company I’d had a few interviews with. They had a firm offer for me for full-time remote work with benefits.

    I called him that evening to let him know I was taking the other job offer, which he completely understood. But he also let me know that the offer was still on the table if it didn’t work out. ↩︎
by Nathan Coumbe

Speak Your Dreams Into Reality Today

I got an email from the 48 Days Eagles (affiliate link) asking what my main business goal is for 2021. I thought I’d share it with you as well. So here goes:

“I want to help small businesses and entrepreneurs write better copy for their websites and marketing efforts so they can increase the sales of their products and services and grow their businesses.”

Why do I want to do this? Because if I can help others succeed in their business endeavors, they’ll be able to live out their hopes and dreams.

Now it’s your turn. Use this awesome layout to create your own business goal.

What’s your dream? Have you spoken it into reality yet?

And most importantly, can I help you with your dream or business?

Let me know in the comments!

by Nathan Coumbe

Are You Buying What You’re Selling?

Zig Ziglar, the great motivator and sales trainer, found a mantra in the word “enthusiasm.” To him, the last four letters stood for “I am sold myself.”

Zig was a master salesman. He knew if you didn’t believe in what you were selling, that lack of enthusiasm would come across to the prospect.

But what about when you’re not selling a product? What if the thing you’re selling is yourself, and your customer is a potential employer?

This same idea holds true in the job hunt. If you’re trying to persuade an employer to hire you, you have to believe in the product. 

If you’re a freelancer trying to convince a company to use your freelance services, you’re selling a product you must believe in. 

If you’re not enthusiastic about what you have to offer, they won’t be either.

If you don’t believe in yourself, they won’t want to buy your product. And make no mistake: you are the product. 

Grow your enthusiasm. Know what you have to offer; understand what you do best; determine how you can best serve others. And believe that it will benefit another person.

Sell yourself on you.

“You can have everything in life you want, if you just help enough people get what they want.”—Zig Ziglar

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by Nathan Coumbe

Should You Get Paid Every Time You Send an Email?

Wouldn’t it be great if you got paid every time you sent an email? I dunno about you, but I’d love to live in that world. 

I send hundreds each week. If I earned the price of a postage stamp on each one, I could make a pretty easy living.

Am I Devaluing Myself?

I’m an up-and-coming copywriter. To make a living, I spend several hours each week reaching out to potential clients, offering them my services as a writer and marketer. I do this because I’m a salesperson. And if you’re trying to make a living in a similar way, so are you. 

I recently came across a Twitter post telling me that I was devaluing my work by selling myself. To sum it up, the writer said I should either:

  1. Have clients beating a path to my door willing to pay me, OR 
  2. I should get paid every time I send an email, proposal, or pitch to a potential client before any work is done. 

I understand the author’s point. My time is valuable, and it stinks when I feel I’ve “wasted” my time pitching to someone who doesn’t buy. But I 100% disagree.

Sales Professionals Don’t Get Paid to Prospect

How do professional salespeople get paid? They sell a product and get paid a commission. They don’t get paid when they prospect or send proposals to customers. The only way they make money is by closing a sale. 

I sell a service, and I only get paid if I provide that service. And that service is not pitching ideas. If it was, I’d be a billionaire right now because I have a few thousand ideas each day, and most of them are awful.

Selling Your Service Is Like Applying for a Job

Each time I pitch a client, I’m putting in a job application. Think about all the jobs you’ve applied for in your adult life. What if you got paid for every job application you ever completed? Wouldn’t that make for an awesome career?

Often we don’t have a lot of experience for the jobs we are applying for, especially if we are new to the workforce or a field. When asked what a beginner should do, the Tweeter said, “get paid to pitch.”

We’ve all gotten those phone calls from sleazy salespeople. Does this sound familiar?

“I’ve got this great new system that will keep you from paying any taxes this year. But I can only tell you what it is if you sign a non-disclosure agreement and pay me $2,000 upfront.”

You know you’re losing money and going to jail if you get in bed with that guy. You don’t want to have anything to do with an idea you can only hear after signing an NDA and paying upfront.

How to ACTUALLY Get Paid to Pitch 

There are two parts to this tactic:

  1. Charge higher prices to compensate for the inevitable rejections you’ll get.
  2. Overdeliver to your clients and customers so it’s worth paying you higher prices!

One of my favorite phrases comes from the marketing genius Seth Godin:

“You’ll pay a lot, but you’ll get more than you paid for.”

That is the only way this guy’s Tweet works. 

Selling Is Tough

I get it. Creating proposals, pitching to customers, and facing possible rejection—it really stinks. It takes a lot of time and hard work. It’s frustrating. 

But let me be clear: THAT DOESN’T MEAN ANYONE OWES YOU ANYTHING!

The world doesn’t work that way. We are all in sales, and much of that involves reaching out to others. It means facing the very real possibility of rejection coupled with no monetary gain. 

So go ahead and pitch. And if you want to get paid for that, build the cost into your pricing structure. 

But make sure you overdeliver on that promise to your customer. 

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by Nathan Coumbe

Why is freelancing so terrifying?

We human beings like security – it encompasses the first two levels of Maslow’s “Hierarchy of Needs.” It’s fundamental.

To get that feeling of security, we work hourly wage jobs; we try to get hired at famous companies for regular, unchanging salaries with hopes for a 3% raise every year (which doesn’t outpace inflation).

Freelancing – being “a knight without a king” as Seth Godin likes to say – seemingly goes against that feeling of security. There is no guarantee; you don’t get paid simply for showing up somewhere for a specified amount of time.

But it’s better.

The illusion

There is no security in hourly rates; there is no security in working for a famous company. As the COVID-19 pandemic has shown us, the moment something bad or unexpected happens, your security is at risk.

The security is an illusion. No longer can we work at the same company for 20 years, slowly moving up a corporate ladder, waiting for that day when we call it quits and HR hands us a gold watch and the envelope containing our pension information.

There is no security anymore. There is only you.

“Security lies in our ability to produce.”

–General Douglas MacArthur

Make your own security

What do you already know or do well?

Can you write? Create websites? Draw and paint? Build things with your hands? Sell?

Maybe you’re a whiz at smoothing customers’ ruffled feathers. Perhaps you have a knack for motivating and encouraging other people.

There is something you already do, or something you already know about, that other people are willing to pay for. You simply have to muster the courage to offer it to them.

Each of us must explicitly state to ourselves what we know how to do and do well. That knowledge and the willingness to execute on it are the only things that give us any sort of real security in the workplace.

If you can find someone and offer them something they are willing to pay for, and do that over and over again, you are a freelancer. You have no boss, no one telling you what to do next, but also no one telling you, “I’m sorry but we have to let you go.”

You have no guarantee of income – in either direction! You can make as little or as much as you want, as long as people are willing to pay for it. But I’ll bet you got stopped on the phrase “no guarantee” or “as little…as you want” while glossing over the rest of it.

As a freelancer, you determine your job, the work you do, your hours, the people you serve. Perhaps it’s not the loss of security you fear: it’s the fear of complete and total responsibility for your success or failure.

We aren’t used to that, but it’s the only way we’ll survive.

Secure your own future today. Don’t wait for someone else to do it for you.

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by Nathan Coumbe

You are self-employed

All of us, if we do work that causes us to get paid, are self-employed. It doesn’t matter who signs our paychecks–we work for ourselves.

What does it mean to be self-employed? It means you are your own boss. It means your income is based on your work.

If a freelancer or entrepreneur doesn’t show up for work–if they don’t create enough value for another person–they don’t get paid. This is obvious when you don’t work for a big company with payroll every two weeks.

What about the salesperson working on commission who does have someone who signs her paycheck? If she doesn’t contact the customer, provide value to that customer, and make a sale, she doesn’t get paid.

What about you? The hourly worker or the salaried cubicle-dweller (perhaps virtual cubicle-dweller is more accurate right now)? What happens if you don’t show up for work?

You don’t get paid.

What happens if you fail to create value for the company that employs you?

You get fired.

As soon as you realize you are self-employed–as soon as you realize that you are responsible for the value you create and the income you generate, regardless of how you get paid–you will secure your future.

Even if you are laid off, the attitude of self-employment will cause you to stand out from droves of people who want to know what a company can do for them rather than what they can do for their potential employer.

Adopt the self-employed mindset and you’ll rarely have to worry where your next paycheck comes from.

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by Nathan Coumbe

If you build it, they (probably) won’t come.

The key in any endeavor from which you hope to profit, whether it’s creating a new product, learning a new skill, or starting a new service, is to first identify whether other people want what you are selling.

Contrary to the message in “Field of Dreams” (sorry, Kevin Costner), if you build or create something without first determining whether or not people want it, you probably won’t have anyone knocking down your door to get it.

Learning to be the best Fortran coding expert in the world is useless in today’s workplace because no one uses that coding language anymore. And don’t get upset if you spend 4 years learning puppetry only to find no one wants to pay you for it.

To make a living, you must serve other people. To serve other other people, you must find what people need.

You must determine what problems other people have and how you can solve them. Perhaps the need is to be entertained (in which case learning puppetry might actually be profitable for you, if you can find a way to market it). Perhaps the problem is a lack of clean water to drink.

Regardless of what you do, the key is to first identify what others want, then create something that serves that purpose. The customer must come first if you desire to profit.

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