How Do You Get a Job in 2025?

The answer is… You might not.

At least, not through any of the methods that career experts have been recommending for decades. The entire job search ecosystem seems fundamentally broken, leaving millions of qualified people trapped in toxic jobs or endlessly unemployed despite following all the “right” advice.

The Old Methods That Used to Work

For years, Stephen Covey advocated researching companies and reaching out directly to offer to solve their problems, whether they had job openings or not. Richard Bolles, author of What Color Is Your Parachute?, recommended informational interviews and networking conversations. Dan Miller, who wrote 48 Days to the Work You Love, championed the “direct marketing” approach of sending out bundles of résumés to companies, then following up with a phone call to ask to speak with decision-makers.

All of this advice made sense in 2006. It worked because the business and hiring infrastructures supported it.

Companies listed real phone numbers that connected you to actual humans. Public mailing addresses ensured your résumé landed on desks where people opened letters. Receptionists knew who handled what, and would transfer your call to the right person. Business publications provided genuine insights into company challenges and growth plans.

Most importantly, the volume was manageable. A hiring manager might receive a few thoughtful letters each week, not 200 LinkedIn messages per day.

What Broke the System

I believe two things destroyed this approach: digital saturation and corporate gatekeeping.

Digital Saturation

LinkedIn turned networking into spam. Everyone started sending copy-pasted connection requests and robotic “value-add” comments on posts. What began as genuine relationship-building became a numbers game where people blast hundreds of identical messages, hoping for a 2% response rate. The volume of unsolicited pitches for jobs exploded, right alongside the never-ending stream of sales pitches from SDRs and companies trying to find an “in” with decision makers.

Corporate Gatekeeping 

Companies systematically eliminated direct access points. Phone numbers now route to labyrinthine phone trees intentionally designed to prevent human contact and eliminate the need to have real people on the other end of the phone. 

Websites list only generic 1-800 customer service numbers or P.O. boxes that feed into administrative voids. The friendly receptionist who knew everyone in the company has been replaced by automated systems programmed to deflect.

Modern Methods That Don’t Work

Online Job Applications 

The black hole of HR systems that filter out qualified candidates based on keyword algorithms. Apply to 100 jobs, hear back from zero. It’s not that you’re personally inadequate; you simply don’t line up perfectly with the job description. (And by the way, that job description doesn’t actually describe what they need, only what the person who had the job before you did or the certifications she had.)

LinkedIn Networking

The platform is saturated with desperate job seekers sending identical messages to overwhelmed professionals who’ve decided to ignore most outreach. Even thoughtful, personalized messages disappear into the noise. Part of this is the generic nature of the requests, but part of it, too, is that we’re all just exhausted from digital communication. Email, Slack, Teams, text messages, DMs on Instagram… Our brains eventually tune most of it out.

Informational Interviews

Nobody has time anymore. Everyone is drowning in their own work, managing their own career anxiety, and can’t spare 30 minutes for a stranger, no matter how politely you ask.

Social Media Engagement

The advice to “engage authentically” with LinkedIn content falls apart when half of the posts are AI-generated engagement bait and the other half are bloviating nothings designed solely to catch eyeballs, garner Likes, and generate comments. Forcing yourself to fake enthusiasm for vapid content isn’t networking—it’s performance theater.1

Trade Organizations and Professional Associations

Career experts love recommending these for “networking opportunities.” The reality? Membership fees run hundreds or thousands of dollars annually, and virtual “networking” really doesn’t work. If you actually want to benefit from these, you’ll need to go to their live, in-person events. So you need to factor in conference costs, travel expenses, and time away from work. 

And God forbid you’re out of work and worried about money! For someone already struggling financially, these are luxury expenses you can’t afford. And even if you can afford them, the promised networking often amounts to standing around awkwardly at cocktail receptions where everyone else already knows each other.

The AI Revolution Eliminates Entry Points

Meanwhile, artificial intelligence is systematically destroying the entry-level positions that once served as career launching pads. Companies have discovered they can “hire” AI at a fraction of the cost to handle the exact work that new college graduates used to do: data entry, basic research, simple writing tasks, customer service, and administrative functions.

The numbers are staggering. Recent research indicates that Big Tech companies reduced their hiring of new graduates by 25% in 2024 compared to 2023. Venture capital firm SignalFire found a 50% decline in new role starts by people with less than one year of post-graduate work experience between 2019 and 2024. Nearly 80% of hiring managers predict AI could eliminate internships and entry-level positions entirely.

Just as personal connections have become more crucial for career success, AI has eliminated the stepping-stone jobs that once helped people build those connections in the first place. One CEO told the Wall Street Journal that he decided not to hire a summer intern, opting instead to run social media copy through ChatGPT. Why hire an undergraduate when AI is practically free, does a “good-enough” job, and works around the clock?

Even more perversely, the supposed “safe” STEM fields are getting hit hardest. Computer engineering majors now face a 7.5% unemployment rate, while art history majors—long mocked for their “impractical” degrees—enjoy just 3% unemployment. The technical skills that students spent years learning in college are being automated away faster than they can be applied.

What We Lost Along the Way

There’s another piece to this puzzle: the collapse of genuine community networking. Previous generations built “networks,” as we now know them, through local business associations, service clubs, and community organizations. Remember the Rotary Club, Lions Club, Kiwanis, Chamber of Commerce, Jaycees, Elks Lodge, or the American Legion? These groups created natural opportunities for professionals to meet and build real relationships over time.

These weren’t networking events designed for career advancement. They were community service organizations where business relationships developed organically through shared projects and regular interaction. The local banker sat next to the insurance agent and the small business owner at weekly breakfast meetings, working together on charity drives and community initiatives.

But younger generations have largely abandoned these organizations. Membership has plummeted as people have shifted social interaction online. The infrastructure that once supported genuine professional relationship-building has withered.

The Cruel Catch-22

The only thing that actually seems to work is personal connections. Having someone who already works at a company vouch for you. Getting referred by a friend of a friend who knows you’re competent.

But what if your network consists entirely of retail workers and you don’t want to work retail? What if you’re trying to transition from one field to another, where you have no existing professional connections? You feel trapped.

The system favors people who are already part of professional networks, while excluding everyone else. It’s a closed loop that’s making career mobility nearly impossible for anyone starting from the outside.

The Psychological Toll

Meanwhile, career coaches and job search experts continue to sell the same outdated advice, blaming individuals for “not networking effectively” or “not standing out enough.” And job-seekers remain trapped in an endless cycle of resume optimization and LinkedIn engagement strategies that, statistically, don’t work.

The damage is both professional and psychological. When you follow expert advice faithfully for years and still don’t get results, you start to believe you are the problem. Your confidence erodes. You question your qualifications, your worth, and your ability to contribute anything meaningful.

But it’s not you. The gatekeeping mechanisms are broken.

What Now?

I don’t have a solution. That’s the point of this article. The people selling job search courses and career coaching services want you to believe there’s a secret method you haven’t discovered yet. To the best of my knowledge, there isn’t.

The system just seems broken. It works perfectly for companies, the ones that are actually in control of the situation. It fails catastrophically for individuals trying to build careers or escape bad situations.

Maybe the answer lies in rebuilding what we lost: returning to genuine community involvement through local organizations where real professional relationships can develop naturally over time. But that’s a longer road, and probably doesn’t help you right now if you’re desperately looking for your next gig.

Recognizing this doesn’t make finding a job easier. But at least you can stop blaming yourself for the failure of methods that were never going to work in the first place.

The question isn’t “What am I doing wrong?” It’s “How do we survive in a system that’s broken?”

Unfortunately, I don’t have an answer to that one either.


Notes

  1. Yes, you can argue that this is exactly what I’m doing with this article… But I can promise you that isn’t the case. I’m simply venting because of how absolutely dreadful modern job-searching is for people I care about. ↩︎

Learn or succeed

These are the only two results of any endeavor.

My late mentor Dan Miller sent this to me in a message years ago:

“At the beginning of each year, I set goals and plans to do things that have the potential to not work. If they fail, I learn. If they succeed, I profit. Either way, I win.”

Whenever I find myself hesitating about a decision, I re-read this. I hope it helps you, too.

Don’t go to college (maybe)

As I look into graduate degree programs, a couple of voices are bouncing around in my head.

One belongs to Cal Newport, who regularly advises knowledge workers not to get graduate degrees with two exceptions:

  1. You want an academic career and are therefore required to have a doctorate
  2. The specific job you’re trying to obtain requires a certain degree or a graduate degree (e.g., engineering, law, medicine, other professional fields, etc.)

Then there’s the advice from my late mentor Dan Miller:

If you are going to get a degree so you can get a better job – you’re likely to be disappointed. If you are going for the personal development, the social connections, and the broadening of your options, you’ll always see yourself as more prepared and having more options.

What both of these thinkers agree on is that there must be clarity about your end goal.

If you’re going to school (or back to school, in my case) because you’re bored, miserable, burnt out, or feeling lost, it’s quite likely you’ll still be all those things after you get the degree. And if you aren’t careful, you’ll have a mountain of debt added to your list of problems.

Begin with the end in mind. Know what you’re trying to achieve and what’s required to get there. Have an idea for your life planned out before you make a major decision like this.

And if you aren’t sure what you need for the career you want or the lifestyle you have in mind, start asking people who are already doing it.

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The new way of getting jobs

I used to create and edit resumés as a side hustle.

I learned soon after I started that it wasn’t the best business to run. Not because I was bad at it (my resumés were gorgeous and well-made), but because no one who could hire my clients ever got the resumés I made. 

By the time I started that little business, resumé screening software had taken over the business world. And most job postings were getting anywhere from 200 to 1,000 applicants a piece. No one was seeing my clients’ resumés.

Someone would get those jobs, but it was unlikely to be the person I was helping. 

If you read books like What Color Is Your Parachute? or 48 Days to the Work (and Life) You Love, you’ll learn that sending out resumés to companies only works about 4% of the time. 

That means you’d have to apply for 25 jobs to get one response (just a response, not a hiring decision). And those are just basic statistics—you wouldn’t actually get a response 1 in 25 times. You might have to send out 100 applications and only get responses on the last 4.

So what to do?

I’ve been asked recently by numerous people if I could help them fix their resumés. And I’ve declined every time. 

“I don’t do that anymore,” I say, “because it no longer works.”

What does work is simple: connection.

The old saying is, unfortunately, true: it’s not what you know, it’s who you know. And in the connection economy of the 21st Century, that really is the only thing that matters. 

By connections, I don’t mean the hundreds of people you barely know on LinkedIn. People who are creating content to (maybe) entice the platform’s algorithm in the hopes that someone will see them and say, “Let’s hire Jane.”

I mean real people that you know: friends, family, coworkers. The barista who knows your name. The husband of the banker who handles your mortgage.

If you want a to get a job in the modern economy (and 88% of those available are never posted online), you have to talk to a lot of people. 

Every job I’ve ever had, I got because I knew someone. Every. Single. One. 

Half the time I wasn’t even looking. The other half, I asked for help. I told lots of people with whom I’d built relationships that I was looking.

Now, I also know that’s probably some of my privilege showing. But it’s the advice that I’ve given everyone who’s asked me over the last couple of years. And for those who have listened—and taken ACTION—it’s worked out. 

Now, I’m no networking expert. Nor do I “network” in the slimy business sense.

I’ve just read a lot and built relationships with people.

In addition to the couple of books I recommended above, I’d also tell you to check out:

Both of these books have strategies on how to TALK to people in ways that will (eventually and without being sleazy) lead to jobs. 

Resumés don’t work. Connections do. 

But resumés are easier—a way to hide from the difficult, but effective, work of having meaningful conversations with real people. 

Do the thing that works, not the thing that’s easy.

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Do What You Love… or Love What You Do?

Two quotes came to mind while I was walking and thinking this morning:

“It’s easier to love what you do than it is to do what you love.”

—Seth Godin

Then, of course, my brain went to Dan Miller:

“Passion is more developed than discovered.”

—Dan Miller

Happiness is easier to achieve when we enjoy what we do.

But it’s not always easy to create an income doing something we already enjoy.

It’s easier to find a reason to like what you’re already making a living doing than to try to create a business around a passion or hobby.

That doesn’t mean you shouldn’t try—I’ve done it with lots of my passions.

Music…

History…

Personal development…

Philosophy…

But in nearly every case, depending on that passion to pay the bills robbed me of the very same enjoyment that drew me to it in the first place.

If you’re doing work that’s mind-numbing, agonizing, and completely without joy or merit, please find something else to do. This bundle will help you in your search.

But for many of us, we’re just spinning our wheels, trying to find ways to monetize a hobby. We’re telling ourselves we’ll never be happy until we’re working in this passion or that one.

If you think you can, try to find enjoyment in what you’re already doing. That’s one of the tenets of Zen, and it’s also a path to true happiness and contentment.

If you’ve read this and still feel it’s time to make a change in your career, I highly recommend you check out this career search bundle my coach Dan Miller created. It has everything you need to:

  • Discover your skills, passions, personality traits, and values
  • Learn a proven job hunt method guaranteed to land a better job with higher pay
  • Start your own business if that’s your path
  • Find a community of like-minded supporters to help you every step of the way

If it’s time for a change, Dan Miller can help you make it.

Click here to check it out.

3 Easy Tips to Help You Get Unstuck

Being stuck is rough. It can leave you with feelings of hopelessness, frustration, or even anger.

Maybe you’re in a dead-end job you can’t stand…

Or your money situation is quickly moving from bad to worse…

Maybe you don’t even know why you’re feeling stuck. All you know is you are.

So how do you break the logjam?

The good news is there are a few things you can do now that’ll help you get unstuck:

  1. Learn Something New: This might be a new skill, a new way of doing the same thing, or just a new piece of information that helps you change your mindset. Pick up a book from the library or Amazon. Type your problem into YouTube and find 100 videos that’ll give you a new approach. Or listen to a really insightful podcast or TED talk. I wrote up an entire blog post on how you can get a free (or nearly so) education WITHOUT having to go back to school. Check it out here.
  2. Take a Break: One thing many folks do is bang their head against the problem over and over without seeing any new results. Sometimes the best thing you can do is stop and walk away from the problem. This could be as simple as going for a 20-minute walk outside. Or it could be even more extreme: a weeklong vacation to leave all your troubles behind. Regardless of how you choose to take a break, you’ll come back to the problem with fresh eyes and a fresh perspective.
  3. Find a Teacher or Mentor: This tip is the one that’s helped me the most. Coaches, mentors, and teachers have a way of looking at the same problem you’re dealing with and seeing it in a whole new light. I was stuck in my career, hating every single moment I was at work, but I thought there was no other way to live. “That’s just how work is…” Then I had a coach show me that work could be a part of my life’s purpose AND enjoyable. Now I’m in a job I love and doing work that matters. All thanks to an outsider’s perspective.

Speaking of mentors, my coach Dan Miller is hosting a free masterclass today at two different times: 1pm CDT and 7pm CDT.

And the best part? The whole thing is about getting you unstuck no matter your problem.

“5 Reasons Big Dreamers Get Stuck And How To Blast Through Them To Success”

You can register for your seat here.

If you’re tired of going it alone and want an outside perspective on your problem, I strongly encourage you to sign up.

You’ll come away with fresh ideas, a renewed sense of hope, and strategies for moving forward on your most important goals.

There’s still time to register, but it’s happening TODAY. So make sure you sign up before it’s too late.

Save your spot now by clicking here!

I’ll be there too. I hope to see you this afternoon.

Feeling stuck making your dreams a reality?

It’s okay to feel a little stuck sometimes… Stuck not knowing what to do or how to do it to make a change in your life.

Maybe you’re dreaming of a job that you actually enjoy… A job you wake up excited about doing.

Maybe you’re dreaming of time to spend with your family instead of working all that overtime just to make ends meet.

Or maybe you’re dreaming of work that puts your skills and talents to good use doing something that really matters.

But you don’t have a clue where to start or you’re just scared of letting go of the J.O.B. you have now

It’s okay to feel stuck. 

But it’s not okay to stay stuck.

My friend Dan Miller has helped thousands of people take their dreams and develop a plan and act on them with resources like his New York Times Bestseller 48 Days To the Work (and Life) You Love and No More Dreaded Mondays.

He’s going to be hosting a FREE Masterclass that I think you should check out on Thursday, July 15th with two times to choose from — 1 PM CT and 7 PM CT.

“5 Reasons Big Dreamers Get Stuck And How To Blast Through Them To Success”

You can sign up here.

He’ll walk you through those 5 reasons. Chances are one (or some) of them are what’s holding you back from your dreams as well.

He’ll also help you with some immediate action points and some real-life examples of people who have used them so you can start blasting through those stuck points to the success you’ve been dreaming of.

So take action NOW and save your seat for this FREE masterclass.

Click here to sign up.

Do you have big dreams?

I see you there, hiding away to dream about what it would be like if you weren’t in your current J.O.B.

  • If you actually enjoyed what you’re doing and didn’t have so much trouble waking up each morning to go to work
  • If you had time to spend with your family instead of working all that overtime just to make ends meet
  • If you felt like your skills and talents were being put to good use doing something that really matters in the world

It’s so great to have big dreams. 

So what now? 

Feel stuck in moving forward with those dreams? Do you want them to become more than just a break-room diversion over a bologna sandwich or a microwave pizza?

My friend Dan Miller has helped thousands of people take their dreams and develop a plan and act on them with resources like his New York Times Bestseller 48 Days To the Work and Life You Love and No More Dreaded Mondays.

He’ll be hosting a FREE Masterclass that you NEED to check out. It’s Thursday, July 15th with two times to choose from — 1 PM CT and 7 PM CT.

“5 Reasons Big Dreamers Get Stuck And How To Blast Through Them To Success”

You can register here!

He’ll walk you through those 5 reasons. Chances are one (or some) of them are holding you back from your dreams as well.

He’ll also help you with some immediate action points and real-life examples of people who’ve used them so you can start blasting through those sticking points to the success you’ve been dreaming of.

So open up those eyes, dreamer, and save your seat TODAY for Dan Miller’s FREE Masterclass. 

Click here to register!

It’s Just a Simple Fear of Failing

Dan Miller sent out an email a couple of weeks ago entitled “Why Are You Stuck?” It struck a nerve in me, so I pinned that email to the top of my inbox and read it every day for the last two weeks.

Today, I finally took the time to craft a response and send it back to him. I thought I’d share it with you as well.

I’m a great writer—in fact, I do that in my day job. That, combined with my teaching experience, is why I was hired. Because I’m good at, and enjoy, writing, I keep thinking about, journaling about, and contemplating becoming a freelance copywriter as a 15-hour a week side business.

(Click here if you’d want to learn how YOU can start a business with only 15 hours per week)

I eventually want to become a full-time marketing consultant and a business coach for aspiring entrepreneurs and small business folks. I’m already doing the latter as part of my day job, just not as often as I’d like.

And…I keep getting cold feet, talking myself out of it. But today, I think I’ve finally been able to express what’s holding me back. It’s not a fear of cold-calling people or getting rejected…

I’m afraid I’m going to let them down! I’m afraid I’m going to fail to live up to my prices. Or write bad copy. Or that I’ll wireframe and write copy for a website, and it won’t work! I’m terrified of charging someone money for something and failing to deliver what I promised.

It seems disappointingly simple that my hold-ups come down to a simple fear of failure. But there it is. Dan asked me the question, and this morning I finally had an answer for him.

What’s holding you back? Maybe you’re thinking of starting a business or becoming a freelancer yourself. If so, I encourage you to click here and enter your email address.

You’ll instantly receive three free resources including 10 business ideas and how to start a business with only 15 hours per week!

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***Occasionally I include affiliate links in my posts for people and products in which I strongly believe. This is one of those posts.***

Speak Your Dreams Into Reality Today

I got an email from the 48 Days Eagles (affiliate link) asking what my main business goal is for 2021. I thought I’d share it with you as well. So here goes:

“I want to help small businesses and entrepreneurs write better copy for their websites and marketing efforts so they can increase the sales of their products and services and grow their businesses.”

Why do I want to do this? Because if I can help others succeed in their business endeavors, they’ll be able to live out their hopes and dreams.

Now it’s your turn. Use this awesome layout to create your own business goal.

What’s your dream? Have you spoken it into reality yet?

And most importantly, can I help you with your dream or business?

Let me know in the comments!