Tag / business education

by Nathan Coumbe

What IS a Business—Really?

Here’s a simple definition from Donald Miller to help you understand what a business really is:

A business is a for-profit entity that solves problems for paying customers.

Let’s break this down:

For-Profit Entity

Without profit, a business can’t survive. Yet we’ve tied some evil stigma to the idea of a business making a profit. If they don’t make a profit, they can’t do the thing for which they are created. And what’s that?

They Solve Problems

THIS is the purpose of a business: to solve problems for people. And is that really such a bad thing? Wouldn’t you be happy to pay someone to solve one (or several) of your problems? Of course you would.

Now, there are numerous businesses out there that don’t solve problems for their customers, yet they still make a profit. Those exist only to get as much money from people as possible without providing any real value. That’s theft, and it’s both unethical and immoral.

The good news is those businesses tend not to last very long. How often did you do business with a company that gave you no return on your investment?

PAYING Customers

Paying customers… This is the hard part for a lot of us. We’d all love to be non-profits, helping as many people we can without them paying us a dime. But you can’t fill someone else’s cup if yours is empty.

Customers need to pay for what you’re offering them. Here’s why:

  • It lets you help more people because you have money to grow.
  • It incentivizes the customer to use what they paid for.

That last point is important. When someone pays for something, they are more likely to follow through with it. Whether you offer education, a service, or sell a product, the thinking goes, “I paid for this, so I might as well get my money’s worth.”

This simple definition of business has a lot of meat in it. It definitely helped me overcome my own issues with making money, because in the end we’re helping people.

We’re just doing it in a way that lets us keep the lights on. And lets us grow so we can help even more people.

If you want more insight on successful living and meaningful work, do just one thing…

Subscribe now!

by Nathan Coumbe

Why I’ve Been Quiet for a Few Weeks

 Hello to all my loyal readers!

I’m sorry that I’ve been quiet for the past few weeks: I’ve been in the midst of a very intensive job hunt. After multiple interviews and offers from three different companies, I started my new job at Lurn Inc. this past Monday.

As a content developer, I’ll be creating all sorts of amazing educational content to help aspiring entrepreneurs succeed in life and business. I’ve been going through a lot of the content myself this past week, learning how they teach and do things. It’s felt like drinking from a firehose of knowledge.

I am part of a great team: a small group of former (and current) freelance writers who love to teach. It’s the perfect application of my skills, passions, and knowledge areas. I’m working with, and helping, people I want to be around, and I have an ideal workplace—home. 😀

If you’re interested in what Lurn has to offer, I encourage you to go to https://lurn.com and get a free account. There are lots of courses you can start immediately (for free). You might come away with new business ideas or new strategies and tactics if you already have a business.

Here’s to regular posting once again!

Yours truly,

Nathan

Get updates as soon as they happen. Subscribe now!

by Nathan Coumbe

Is This Book Better Than an MBA?

Colleges don’t teach you how to succeed in the business world. Business schools teach theory, case studies, and lots of accounting and finance. But what they don’t teach you is how to run a profitable, cash-positive business. 

Sadly, they don’t even teach you how to work in a business. At least not in a way that makes money for your employer.

That’s a problem. Why? Because that’s what business owners, managers, and leaders want: value-driven professionals who generate cash.

Here’s the Solution

Donald Miller has done it. He’s created a book and podcast that teach you exactly what you need to know to run a profitable business. If you haven’t yet checked out Business Made Simple, do it today!

Buy the book. For just $20 bucks, you can get a better business education in 60 days than you would spending $50,000 on an MBA. And listen to the podcast—it’s absolutely free!

Learn practical skills you need to succeed like:

  • How to write a mission statement that drives and inspires you and your team.
  • How to create a clear message that drives customers to your products and services.
  • Sales processes that actually work.
  • Execution strategies that grow your business exponentially.

What If You’re Not A Business Owner?

Maybe you’re not an entrepreneur. Maybe you just want to have a successful career as a team member or employee. That’s okay!

Business Made Simple is for anyone who’s job it is to generate cash for a business. And guess what? That’s you! Whether you’re a salesperson, marketer, customer service agent, or a janitor, this book will help you succeed at work. 

If you’re looking to stand out in your job search, get promoted, or just contribute more in your work, you need check this stuff out. Get a business education that actually pays off.

Get a copy today!

Get daily insights on business, personal growth, and creativity.

Subscribe today.