Is your work artistic?

Do you have to be skilled with words, a paintbrush, or a musical instrument before you can call yourself an artist?

What about our work in the business world? Can marketing, sales, or leadership be artistic endeavors? It depends on your definition of art.

Art is the act of creation. What you create doesn’t determine whether or not you’re artistic.

Seth Godin defines art as “creating change in another person for the better.”

If that’s our definition of art, then marketing, sales, leadership, customer service, and every other potential job we have is artistic…

But only if we take the leap and use our work to make people better.

You are already an artist. Focus on creating change rather than your medium.

Getting paid for what’s easy

It doesn’t happen. At least, not in the ways or amounts we want it to.

People don’t want to have to think for a living. They want to make money for easy work…

And thinking, making decisions, being creative—none of that is easy.

But those are precisely the things that people get paid the most for. They’re the only things that’ll help us survive in the modern economy.

The easy work is disappearing… We must embrace the hard work—the work that isn’t easy to measure.