Who I learned from this week (July 23, 2021)

https://michaelhyatt.com/shave/

Michael Hyatt put together a crazy in-depth guide with four big parts. If you’re looking to up your productive and get more done while working less, I highly recommend you download this ebook.

An absolutely fascinating post by Seth Godin about reaching your audience organically.

Serve a handful of people well, be remarkable, and they’ll tell a few others. It starts small, but the results are exponential.

https://podcasts.apple.com/us/podcast/marketing-made-simple/id1569923210?i=1000526591946

Donald Miller’s “StoryBrand Framework” is the gold standard in effective marketing, especially for creatives, solopreneurs, and small business folks.

His team recently came out with a new podcast called “Marketing Made Simple” which I’m absolutely DEVOURING. Not only are the hosts incredibly engaging and funny, they give practical advice and step-by-step instructions on how to market your business from beginning to end.

There are five episodes so far, each with a call-to-action to fill out your very own StoryBrand Brandscript (which you can start for free right here).

A great article by Ryan Holiday that makes a compelling argument for anger being a primary cause of the Confederacy’s failure in the American Civil War.
I’d like to specifically draw your attention to his 3rd idea in this newsletter.

What’s the single tiny step you can do to move the needle on your project or goal? Even if it feels microscopic?

https://www.calnewport.com/blog/2021/07/21/on-pace-and-productivity/

Last, but not least, this article from Cal Newport shows us that how much time we look at collectively has a big impact on whether or not we look productive.

Scientists like Galileo and Newton had seemingly slow, unproductive days when looked at individually. But when you look at their accomplishments over the span of years, it’s mind-boggling what they did…

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Which emotions are you feeding?

“My friends, love is better than anger. Hope is better than fear. Optimism is better than despair. So let us be loving, hopeful and optimistic. And we’ll change the world.”

—Jack Layton

Feelings becomes actions.

We cannot always control our emotions, but we can control our actions by choosing which feelings and emotions we feed.

We always have a choice.

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Verify, don’t trust.

Perhaps it is because of my history education background, but I have a pet peeve about verifying information.

Human beings love stories: we have been telling stories ever since we could draw, write, or communicate with the most basic sounds. It is part of human nature. Because we like stories so much, we also love to embellish, hyperbolize, and, frankly, make stuff up.

In times of crisis, the last point is particularly common. There is a lot of misinformation out there: cures have already been created; vaccines are readily available; drinking liquid silver and bleach will keep you from catching the notorious coronavirus that causes COVID-19; mutations are occuring; martial law is being enacted.

Humans like to tell stories, and even when it is unpleasant, humans like to have their emotions stimulated. People make up stories to trigger these emotional responses. You must be aware of this.

This is not new.

For as long as we have been telling stories, writing articles, and now, using social media, people have been sensationalizing things simply to be heard. People crave attention; they desire to be heard. Some people will do anything to make that happen.

This habit of making things up, of telling half-truths, of seeking attention from the public – it isn’t new. The difference now is scale: more people than ever before, 2 billion in fact, have a voice; not all of them use that voice for good.

You must be vigilant, and check your sources. You must also resist the urge to share every single social media post you see, especially if you haven’t verified the information you are reposting. It will cause fear, panic, and anger. This situation is bad enough as it is, and people are already feeling dread.

Why make it worse?

You are lucky to live in world now where you have a voice; 100 years ago, you would not be so blessed.

“With great power comes great responsibility.”

–Uncle Ben from Spider-Man

You have a voice: please use it responsibly.

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Paradigm shift

We would all like to believe that we are objective and see things as they really are.

We would all be lying if we actually believe we view things as they really are.

Stephen Covey wrote, “the way we see the problem is the problem.” One of his teachings was that we do not see the world as it is, but as we are. When something happens that causes us to see something in a new light, it’s called a paradigm shift.

I had one this morning:

I was driving to work and angry. I had been angry since the previous evening. Things had happened that were unplanned and unexpected, and I had hit my limit. I was at a point where I was essentially forcing my point of view on another person.

Then while I was driving, I used that wonderful human power of self-awareness to look at myself and my actions as if from an outsider’s perspective. I realized that, while I felt I was right and justified in how I was feeling and behaving, I was communicating to someone very close to me that I loved them conditionally.

I never said it, but my behaviors and actions were conveying a message:

“I will love you if you do things my way.”

That realization bowled me over: love is never supposed to be conditional. Once I had made the realization that I was unintentionally communicating this feeling, my whole frame of mind changed. I started to see the problem differently. I immediately apologized and let this person know that my love for them came without strings.

But words alone are not enough; anyone can say what I said. I had to go a step further and make it true.

I wasn’t just saying that would love unconditionally: I actually had to change myself and my feelings on the issue at hand. I had to genuinely accept that I was okay with a certain decision being made, even if I thought it was the wrong one.

That view, that I thought it was the wrong decision, was the problem itself. I realized that it was a decision, not a wrong decision; it was being made from a different point of view than my own. I had to genuinely accept the possibility of an outcome that I didn’t like because my relationship with another person was more important to me than getting my way.

This is one of the secrets to good living: look at the problem you are experiencing as if you were a stranger coming upon the scene. Imagine yourself as a third person looking in at an interaction between yourself and another.

To paraphrase Dr. Covey: how you see the problem is the problem.

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