If you don’t know where you’re going…

How will you know when you get there?

Begin with the end in mind.

“Know where you’re going so that you better understand where you are now and so that the steps you take are always in the right direction.” —Stephen R. Covey

If the ladder is leaning against the wrong wall, he liked to say, you’ll only get to the wrong place faster.

Why would they do this?

There’s a line in Crucial Conversations worth memorizing:

“Why would a reasonable, rational, and decent person do what this person is doing?”

Most of our behaviors aren’t irrational. Some of them are unconscious, but people rarely do things for “bad” reasons.

Everyone sees themselves as the “good guy” in the story. This means they must be doing this action for a rational reason. It’s solving a problem for them. It’s in service to something they value.

And it might be completely and totally awful to a great many other people. But the first step in fixing something is to understand it.

You might not know why right away, but it’s worth sitting with the question. It might help you find the solution to irrationality.

Fairness is based on expectations

If we don’t know what we mean when we talk of fairness, we can’t make informed decisions on whether something is fair or not.

The first step is to set an agreed-upon expectation of what fairness means to the group.

Paradigms, maps, and philosphy

In his book, The 7 Habits of Highly Effective People, Dr. Stephen R. Covey discusses the concept of paradigms—ways of looking at the world or a field of study.

His argument is that these paradigms are like maps of places in the real world. If we have the wrong map, then we are looking at the “place” incorrectly.

An example:

If you’re trying to navigate Chicago but have a map of New York City, nothing you do with that map will help you achieve your goal of navigating Chicago.

Another example:

In Ancient Greece, physicians believed that all medical issues stem from an imbalance of the four humors (blood, yellow bile, black bile, and phlegm). If this is your “map” of the world of medicine, you’ll end up with a lot of dead people on your conscience.

You’d be working from an incorrect map—an incorrect set of assumptions and paradigms of how the human body and medicine work.

We are dealing with a lot of this today in numerous fields. And that’s why the study of philosophy—the activity of working out the right way of thinking about things—is vital.

Discipline isn’t much better…

I’m a huge fan of establishing disciplines. But for all the people who say, “It’s so much better to rely on than motivation,” I would say… “nah.”

Discipline really isn’t much better than motivation. With the latter, you’re waiting to feel “good” about something you want or need to do before you do it. With the former, you’re often making yourself feel bad because you haven’t done it yet, so you rely on beating yourself up until you do the thing.

The problem is there’s an initial sense of inertia. Which came first—the chicken or the egg? Or in this case, the motivation or the action?

The answer is, of course, the action. Motivation, the feeling, comes after we take the action or do the thing that we want to do. You actually have to do the thing to feel good about it, not wait around until you feel like it.

But that Catch-22 (you have to do the thing before you feel like doing the thing) is what stops most people. “I want to do the thing, but I don’t feel like it. But I know I have to do it before I’ll feel like it…”

Sometimes, just the realization that you won’t feel like doing it until you do it is enough to help them get over the initial resistance.

For others, they might need a nudge, or guidance, or a coach to help them get the ball rolling.

Regardless of what you need, just know that you can’t really rely on discipline or motivation. But you can rely on a plan and your own awesomeness.


In case you missed it: I added a new page to my blog where you can contact me to discuss coaching to help you with this exact kind of issue.

Check it out here!

You don’t get time, you make it

You don’t get time—to read, eat well, love your spouse, exercise, or whatever.

You have to make time. This applies to anything important to you. If it matters, you must carve out time in your day to ensure it happens.

Otherwise, life will ensure it doesn’t.

You can’t control the weather. You CAN wear a coat.

Seth Godin wrote on Medium that knowing what the weather forecast is give us the illusion of being able to control it. 

Of course that’s not true. 

We seek control in our lives and settle for these illusions without actually being able to do anything about it. 

You can’t control whether or not it’ll snow, but you can prepare by putting on coats and boots.

You can’t control whether or not it’ll rain, but you can stick an umbrella in the car just in case. 

You can’t control whether or not a post you write will go viral. But you can write the post and ship it. And if it doesn’t, you can write another one tomorrow. 

In short, if you want to control something, you can control yourself. Your actions, reactions, words. 

But that’s all you can control. 

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If you want to be a teacher…

Teach. 

Make videos. Write blog posts and articles. 

Host a workshop or a live social media “conference”.

Teach what you’re learning and you’ll get better at it. 

It’s a practice. And you don’t need permission.

(Though it helps if you know what you’re talking about.) 

The same holds true for just about any other practice or identity you wish to adopt.

“Just do it” isn’t a slogan reserved only for Nike.

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The end vs. the beginning

One of the essential habits in Stephen Covey’s 7 Habits of Highly Effective People is #2:

“Begin with the end in mind.”

The premise behind this habit is that before starting something—a career, a hobby, a marriage, a life—you should project yourself into the future.

By doing so, whether three years or five (or even all the way to your 80th birthday), you can lay out a map for how you want to live your life or complete a project.

I love this habit, and the idea behind it, but it’s also the only habit out of the seven with which I struggle. Why?

Because it’s overwhelming! Sometimes I don’t even know what I want life to look like tomorrow, let alone in 47 years. (God, is 80 really that close?)

It’s also overwhelming because at times, the daunting idea I have in my head seems so impossible that I become paralyzed, unable to do anything.

I know I’m not the only one.

The negative thoughts creep in with a seeming inability to solve them.

  • I can’t uproot my family while I pursue a master’s degree—it’s too many years out of work!
  • I can’t possibly go to medical school—it’ll practically leave my wife working as a single mom!
  • I can’t throw all my energy into a marketing business—we could be left destitute and homeless!
  • I can’t coach people to improve their health—I’m still trying to do that for myself!

The solution?

Start.

Decide on the very next small thing you can actually do.

Julia Cameron calls this “filling the form”—taking the next small step instead of leaping ahead to some giant thing you might not ready for.

Using the examples from above, you can…

  • Put in an application to see if you even get accepted to school
  • Take a biology course to get your first prerequisite needed to attend medical school
  • Call one business in your area to see if they need a freelance marketing expert to help them
  • Help one person you know develop one new healthy habit

It’s the oft-cited cliché that a journey of a thousand miles begins with a single step.

You have to put a destination into the GPS. But then you must focus on the directions and look for the next turn.

If the end in mind is too big to tackle, focus instead on the tiniest first step.

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Do you do what you THINK you do?

If you’re a business owner or freelancer, what problem would you say you solve for your customers? (Hint: it’s probably not the same as what they think.)

If you’re an employee, do you know what problem your company was created to solve? What its original purpose was? Do you know why customers hire your employer?

Odds are, what you think you do and the reason your customers actually buy from you are quite different. 

But if you want to increase your levels of success and sales, you have to align those two things.

Whether you’re starting a business or building a musical group, there are two marketing questions you must ask first: 

  • Who’s it for? 

And

  • What’s it for?

And if you work with others, you must also ensure they know the answers to these questions. If they don’t know, they won’t care, nor can they truly help you succeed.

“No involvement, no commitment.”

—Stephen R. Covey

In fact, it’s a good idea to solicit answers to these questions from your people. You might get closer to the truth of what it is you’re trying to do.

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