Category / entrepreneurship

by Nathan Coumbe

Some ideas on hiring (Part 3 of “Same job, different pay”)

(This is part 3 in a rant on hiring, salaries, and job postings. You can read part 1 here and part 2 here.)

If someone with less experience than I, who didn’t attend college like I did, started today at the company I currently work for, in the same role I hold now—do I think she should be paid the same salary as me?

Absolutely, I do.

The work is the work, and if she is doing the same work as me, to spec, she should earn the same amount I do. My years of experience and educational background do not entitle me to a higher salary if we’re doing the same work.

Can she do the work as is expected of her? That’s all that matters.

And for someone looking for a job like mine, if they can learn how to do it well, then why does it matter how they learned?

So if I’m against education as a prerequisite for entry, how should we go about hiring people?

I have two ideas, and the first is simple: more companies should adopt open hiring practices.

There’s a factory in New York that makes the brownies for Ben & Jerry’s Ice Cream. If you want to work at the factory, you put your name on a list.

When a job opens at the factory and you’re next on the list, you get a call asking if you’re still interested in the job. If you are, you report to training, and if you can pass the training, you’re hired.

They don’t care about education, criminal backgrounds, living situation, previous employment, or current skills. If you can learn how to do the job, you get the job at the wage they pay everyone else.

Keep a list of applicants, hire them in order when jobs open up, and train them to do the work.

Why doesn’t every restaurant, coffee shop, and retail establishment in the world already do this?

Simple: They’re scared of making a bad hire. They worry that they’ll hire someone who doesn’t show up to work, arrives late, has a bad attitude, or struggles to perform.

Well… what happens when those same people are hired through traditional (i.e., shitty) job search qualifications?

They get fired.

And if you implement open hiring practices, you spend a lot less money on the recruitment process than you otherwise would, so you lose out on a lot less if you must fire someone.

The absurdity of hiring people through traditional methods of posting job openings, soliciting hundreds of résumés, and holding interviews gives companies a sense of control over who they hire.

But it’s an illusion: either the person will work out or they won’t. And interviewing people with the “right” background on paper isn’t a guarantee that they’re a good hire.

Now, I already know that this idea is so radical for people in knowledge work that it won’t happen anytime soon, even though I firmly believe many companies can hire and train people to perform a significant percentage of the available office jobs out there.

So, what if you’re absolutely certain that you can’t use open hiring due to the nature of the work your company does? Let’s say, because you don’t have the time or resources to train a person to the level you need quickly enough to make it worthwhile.

That’s where my second solution comes into play: contingency hiring.

Time for a story: I was laid off a few months after the COVID-19 pandemic began (from a job I had held for only a few months).

My job search lasted nearly a year (no one was hiring). It was excruciating and terrifying.

But one of the best things that ever happened to me in terms of my career happened near the end: a CEO took a chance on me in an unconventional way.

I’d been studying (and, to some small extent, practicing) marketing for a couple of years before the layoff. I’d spent a lot of time during my unemployment talking to people in the field to get a sense of the jobs available. I wanted to know what skills and knowledge they required so I could make myself more appealing to employers.

A former classmate from university recommended me for her role at a marketing agency when she left to take another job. I went into the interview feeling woefully underqualified, but I knew I had a decent foundation of self-study to build on and could learn the rest of what I needed to know on the job.

The CEO agreed, but was still somewhat reluctant to fully commit to this neophyte in the marketing world (and who wouldn’t be?). So he offered me a deal:

He said that he would let me work for the agency for four weeks in exchange for a single lump-sum payment to see if I could do—or learn how to do—the work required for the role.

After that, we would reconvene, and depending on the results, either he would hire me full-time, or we would part ways with no hard feelings and gratitude for giving the company my time and skill.

It was one of the most generous and thoughtful offers I’d ever gotten.1

If I were starting my own business today, this is exactly how I would hire someone. I’d post a job opening, and then I would select an applicant to work with me on a contingency basis.

Rather than conducting an interview (which only tells me if she’s good at interviewing), I would work on a project with her that I already needed to complete for the business, and I would pay her for her time.

If, at the end of the project, we found it was a good fit (and she still wanted to work for me, because she would also get to try out the business), I would extend a full-time offer to her.

Why doesn’t every company do this all the time? They get work done, can assess whether the person is a good fit for the role (which isn’t always apparent from an interview), and the applicant not only gets paid but also gets to test whether it’s a role they actually want.

I can’t fix the hiring process simply by writing and ranting about it. But I do know that it’s 100% broken right now.

Social media (LinkedIn) has made it worse, not better.

AI and ridiculous job requirements for college degrees and 30 years of experience have reduced the job search to months or years of misery, frustration, and indignity.

But these simple tweaks—from removing degree requirements to contingency hiring—could go a long way to fixing a broken system.

  1. I didn’t end up accepting his offer. I asked him to give me a day or two to think about it and discuss it with my wife, which he happily agreed to.

    Literally, that same day, after I got home from the interview, I got a call from another company I’d had a few interviews with. They had a firm offer for me for full-time remote work with benefits.

    I called him that evening to let him know I was taking the other job offer, which he completely understood. But he also let me know that the offer was still on the table if it didn’t work out. ↩︎
by Nathan Coumbe

What does the community need?

Benjamin Franklin knew how to make things happen.

He founded the first post office in the (future) United States, its first subscription library, and even established the first fire departments and police force.

He created what eventually became the University of Pennsylvania and the nation’s first learned society (The American Philosophical Society) to promote useful knowledge for the good of the citizenry.

He was able to do this by constantly asking, “What does this community need?”

It might seem like this question is harder than ever to answer. So many of the things we need have already been created.

But even in the digital age, humans need new creations.

Maybe the community isn’t the one you live in, like it was for Franklin. Maybe it’s one you can create online.

Maybe the needs are less tangible than they were for Franklin. We have fire departments and schools, so what do we need now?

Perhaps it’s connection. Or understanding. Or a group. Perhaps it’s a new tool or process.

The needs may be less obvious than they were, but they still exist. And remember, the needs Franklin solved were probably not obvious in his time either, even if they are now in hindsight.

by Nathan Coumbe

Your job is a trust fund

Think of your job as a trust fund that provides you with a steady income, enabling you to pursue other interests. 

Want to write a book? Your job provides you with the living expenses you need to survive while you’re writing. 

Want to build a small business? Your job salary is the startup funds you need to get started. 

Don’t hold your day job in contempt because you feel like it’s preventing you from doing something great. Reframe it as the steady flow of income it is to help you launch the next thing.

by Nathan Coumbe

Impresarios make softball happen

The MLB is investing in the Athletes Unlimited Softball League, a long-overdue organization for the United States’ outstanding softball players.

I’m sharing this article here, not because the MLB is investing in it, but for a different reason entirely.

As I read this, all I could think was, “A group of impresarios made this happen.”

Impresario: someone who organizes something, who brings the right people together to connect and make things happen that need to happen.

A group of people (mostly strong, driven women) said, “Why isn’t there a professional softball league? Why aren’t softball players making a career of this after dominating in college like all the men in MLB get to do?”

So what did they do? They made it happen themselves. Eventually, other groups, such as ESPN and MLB, took notice and decided to invest. But that isn’t the impressive part.

What’s impressive is that a small group of people decided that something that didn’t exist should exist. And they made it happen, without permission, by bringing the best and the brightest softballers together to build something great.

This is the work of an impresario.

This is leadership.

by Nathan Coumbe

25 free business ideas you can steal

As a follow-up to yesterday’s post, I challenged myself to come up with as many business ideas as I could in 10 minutes that met the criteria I laid out. Here’s what I came up with. Feel free to steal any of them and start your own business.

  1. Offer training content creation services to businesses with a small (or non-existent) L&D department.
  2. Become a health coach and offer sessions in-person or online.
  3. Lead in-home personal training sessions for clients (a concierge training offering). As a bonus, help them set up a minimum viable home gym to meet their health goals.
  4. If you’re a clear and persuasive writer, offer your writing services to small businesses or the marketing departments of larger organizations.
  5. Help other people land new jobs, negotiate raises, or change careers by offering your services as a career coach. This one, you could offer as a no-fee upfront service and take a small percentage of their new salary as payment (like a talent agent).
  6. Become a health and wellness consultant for large companies and design wellness coaching packages for their employees as part of their HR offerings.
  7. Start a green lawn care service, using only electric tools to keep people’s yards looking nice while lowering the carbon footprint of that work (I’m sure you’ve seen all the e-lawn tools if you have a Costco membership).
  8. Become a piano tuner. You can learn how for less than $1,500 bucks, and you’ll have almost no competition as it’s a dying trade.
  9. Become a drum tech for churches. Have you ever seen how beat up and terrible-sounding those drum sets are?
  10. Here’s an easy one: teach music lessons. Specialize in helping students prepare for, and win, auditions. There’s a lot of scholarship money to be had for musicians in college (and the military).
  11. Become a tutor in whatever field you know best. Take the summers off or offer “preparatory” tutoring when school is out.
  12. Become a writing coach for K-12 students. This may be the most important skill students will learn today as AI proliferates and the skill that makes us human is supplanted by garbage.
  13. Create and sell a really helpful e-book that teaches someone how to do a very specific task or skill.
  14. Create an online course on a topic or skill you know well. You can put it up on an e-learning site like Teachable, or you can offer it as an “email correspondence” course like Ryan Holiday does with his excellent Stoic challenges.
  15. Shuttle seniors to doctor’s appointments. You could charge them a low price by the mile or see if senior care homes might pay you for the service.
  16. Start a “walking school bus” for the children in your neighborhood. Children need more movement in their days, and parents might be willing to have a responsible adult or two get their kids to school in the morning while also working off some of that kiddo energy.
  17. Here’s one I’ve been thinking about: create a membership group to organize people around citizenship and political activism.
  18. Offer pet grooming services in your town.
  19. Along the same lines, wash and detail cars.
  20. Here’s another: buy a sponge, bucket, squeegee, and cleaning solution, then sell your services as a window washer to businesses and restaurants in your city.
  21. This one is big where I live: powerwash houses and driveways.
  22. One more handyman idea: paint houses.
  23. Know how to promote the work of others? Become a marketing consultant for small businesses. Trust me, they all need help getting the word out.
  24. Are you a decent cook? Deliver home-cooked meals to customers who don’t have time to cook for themselves every night.
  25. Speaking of cooking, why not offer healthy cooking classes to small groups looking to improve their health and that of their families?

10 minutes, 25 business ideas. I don’t know that I could pull all of them off, but some of them seem promising.

The hard part is picking one and being brave enough to face rejection. Regardless of what you choose, you’ll get a lot of no’s.

But if you’re starting your own thing, that comes with the territory. Don’t let it deter you!

by Nathan Coumbe

The secret approach to bootstrapping

You can be an entrepreneur: someone who builds something big, hires lots of people to do the work, and gets a ton of start-up money from investors.

Or you can be a freelancer: a skilled craftsperson who does high-quality work directly for clients.

But there’s a third option: bootstrapping.

To bootstrap a business is to find a group of customers with a problem who are so willing for you to solve it that they will pay you up front to build the business that will solve it for them.

And the secret to bootstrapping that many up-and-coming business people don’t know is that you don’t necessarily have to have the solution to the problem.

You simply have to see the problem, empathize with the people who have it, and trust yourself to know that you can and will figure out a solution that works.1

Why does this approach matter? Because smart, solution-oriented people often get so bogged down in the details of how to solve a problem that they never do the hard work of finding customers with a problem that needs solving.

So, find people who need help first, then figure out how to solve the issue.

(H/t to Seth Godin and the folks over at Purple Space)

  1. Don’t lie to people and tell them you can solve their problem, then take their money and run. That’s not bootstrapping – that’s a con. ↩︎
by Nathan Coumbe

Do you do what you THINK you do?

If you’re a business owner or freelancer, what problem would you say you solve for your customers? (Hint: it’s probably not the same as what they think.)

If you’re an employee, do you know what problem your company was created to solve? What its original purpose was? Do you know why customers hire your employer?

Odds are, what you think you do and the reason your customers actually buy from you are quite different. 

But if you want to increase your levels of success and sales, you have to align those two things.

Whether you’re starting a business or building a musical group, there are two marketing questions you must ask first: 

  • Who’s it for? 

And

  • What’s it for?

And if you work with others, you must also ensure they know the answers to these questions. If they don’t know, they won’t care, nor can they truly help you succeed.

“No involvement, no commitment.”

—Stephen R. Covey

In fact, it’s a good idea to solicit answers to these questions from your people. You might get closer to the truth of what it is you’re trying to do.

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by Nathan Coumbe

Solar panels and parking lots

In the spirit of yesterday’s post, I wanted to share one of my “genius ideas” to get the ball rolling. (Whether this is genius or not is up for debate). 

In my city, like many around the United States, there are huge swaths of land that have been completely paved over for parking. Miles and miles of parking lots with no cover whatsoever. 

Here are the problems I’ve identified with this:

  • They make the area miserably hot (especially your car)
  • You have to walk a LONG way in the heat or pouring rain to get inside whatever building you’re aiming for
  • They serve no purpose other than just “being there” for parking

So my “genius idea” was this:

What if we put “coverings” over all the parking lots in the area? ALL of them. And THEN, put solar panels on top of all the coverings?

The benefits, in my mind, are outrageous!

  • Covered, shaded areas that keep you dry and cool
  • A beneficial, second-order effect of creating clean energy from something that was once basically useless open area
  • That clean energy could then be used to power the buildings nearby, cutting down on carbon emissions and fossil fuel usage and potentially saving them tons of money on their energy bills

My wonderful wife also came up with the idea that you could power giant fans hanging from all the coverings with the solar power to keep things breezy and cool as well. 

Now, I currently don’t have the means to make this happen. And as much as I would love for this to be my million dollar idea, I don’t yet see how to make it happen. 

But I’m sharing it with you so that you might start thinking about your own genius idea. AND so that someone with more knowledge, means, and abilities than me could make this into a feasible project. 

Have you starting ideating yet? Have you come up with your million-dollar idea?

by Nathan Coumbe

Helping people get what they want

Zig Ziglar had a saying:

“You can have everything in life you want, if you’ll just help enough other people get what they want.”

And as many times as I’ve heard it, it’s always meant, “help people get more stuff.”

That’s what 150 years of industrialism has taught us—what people want is more stuff. And that’s what we’ve built a lot of our businesses around. 

But I’ve realized his saying can (and does) mean so much more. Think of all the people who don’t want “stuff”. Instead, they want:

  • Clean water to drink
  • Access to quality, useful education
  • Freedom from fear
  • An end to diseases that plague them
  • Roofs over their heads
  • Fewer catastrophic effects from climate change
  • A way out of insurmountable debt
  • Hope for their futures and that of their children

What if we focused entrepreneurship on ideas like those instead of selling more stuff?

What would a business like that look like for for someone like you?

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by Nathan Coumbe

Begging to pay you

Instead of relying on third-party sponsors for your work or your art, why not rely on the people who benefit from it instead?

Rather than having advertisers on your podcasts…

Or big publishers for your book…

Or a major label for your music…

…you instead did work that people loved, needed, and wanted so much that they begged you to let them pay you for it?

What would your work look like if you took that approach?