Category / creativity

by Nathan Coumbe

Some ideas on hiring (Part 3 of “Same job, different pay”)

(This is part 3 in a rant on hiring, salaries, and job postings. You can read part 1 here and part 2 here.)

If someone with less experience than I, who didn’t attend college like I did, started today at the company I currently work for, in the same role I hold now—do I think she should be paid the same salary as me?

Absolutely, I do.

The work is the work, and if she is doing the same work as me, to spec, she should earn the same amount I do. My years of experience and educational background do not entitle me to a higher salary if we’re doing the same work.

Can she do the work as is expected of her? That’s all that matters.

And for someone looking for a job like mine, if they can learn how to do it well, then why does it matter how they learned?

So if I’m against education as a prerequisite for entry, how should we go about hiring people?

I have two ideas, and the first is simple: more companies should adopt open hiring practices.

There’s a factory in New York that makes the brownies for Ben & Jerry’s Ice Cream. If you want to work at the factory, you put your name on a list.

When a job opens at the factory and you’re next on the list, you get a call asking if you’re still interested in the job. If you are, you report to training, and if you can pass the training, you’re hired.

They don’t care about education, criminal backgrounds, living situation, previous employment, or current skills. If you can learn how to do the job, you get the job at the wage they pay everyone else.

Keep a list of applicants, hire them in order when jobs open up, and train them to do the work.

Why doesn’t every restaurant, coffee shop, and retail establishment in the world already do this?

Simple: They’re scared of making a bad hire. They worry that they’ll hire someone who doesn’t show up to work, arrives late, has a bad attitude, or struggles to perform.

Well… what happens when those same people are hired through traditional (i.e., shitty) job search qualifications?

They get fired.

And if you implement open hiring practices, you spend a lot less money on the recruitment process than you otherwise would, so you lose out on a lot less if you must fire someone.

The absurdity of hiring people through traditional methods of posting job openings, soliciting hundreds of résumés, and holding interviews gives companies a sense of control over who they hire.

But it’s an illusion: either the person will work out or they won’t. And interviewing people with the “right” background on paper isn’t a guarantee that they’re a good hire.

Now, I already know that this idea is so radical for people in knowledge work that it won’t happen anytime soon, even though I firmly believe many companies can hire and train people to perform a significant percentage of the available office jobs out there.

So, what if you’re absolutely certain that you can’t use open hiring due to the nature of the work your company does? Let’s say, because you don’t have the time or resources to train a person to the level you need quickly enough to make it worthwhile.

That’s where my second solution comes into play: contingency hiring.

Time for a story: I was laid off a few months after the COVID-19 pandemic began (from a job I had held for only a few months).

My job search lasted nearly a year (no one was hiring). It was excruciating and terrifying.

But one of the best things that ever happened to me in terms of my career happened near the end: a CEO took a chance on me in an unconventional way.

I’d been studying (and, to some small extent, practicing) marketing for a couple of years before the layoff. I’d spent a lot of time during my unemployment talking to people in the field to get a sense of the jobs available. I wanted to know what skills and knowledge they required so I could make myself more appealing to employers.

A former classmate from university recommended me for her role at a marketing agency when she left to take another job. I went into the interview feeling woefully underqualified, but I knew I had a decent foundation of self-study to build on and could learn the rest of what I needed to know on the job.

The CEO agreed, but was still somewhat reluctant to fully commit to this neophyte in the marketing world (and who wouldn’t be?). So he offered me a deal:

He said that he would let me work for the agency for four weeks in exchange for a single lump-sum payment to see if I could do—or learn how to do—the work required for the role.

After that, we would reconvene, and depending on the results, either he would hire me full-time, or we would part ways with no hard feelings and gratitude for giving the company my time and skill.

It was one of the most generous and thoughtful offers I’d ever gotten.1

If I were starting my own business today, this is exactly how I would hire someone. I’d post a job opening, and then I would select an applicant to work with me on a contingency basis.

Rather than conducting an interview (which only tells me if she’s good at interviewing), I would work on a project with her that I already needed to complete for the business, and I would pay her for her time.

If, at the end of the project, we found it was a good fit (and she still wanted to work for me, because she would also get to try out the business), I would extend a full-time offer to her.

Why doesn’t every company do this all the time? They get work done, can assess whether the person is a good fit for the role (which isn’t always apparent from an interview), and the applicant not only gets paid but also gets to test whether it’s a role they actually want.

I can’t fix the hiring process simply by writing and ranting about it. But I do know that it’s 100% broken right now.

Social media (LinkedIn) has made it worse, not better.

AI and ridiculous job requirements for college degrees and 30 years of experience have reduced the job search to months or years of misery, frustration, and indignity.

But these simple tweaks—from removing degree requirements to contingency hiring—could go a long way to fixing a broken system.

  1. I didn’t end up accepting his offer. I asked him to give me a day or two to think about it and discuss it with my wife, which he happily agreed to.

    Literally, that same day, after I got home from the interview, I got a call from another company I’d had a few interviews with. They had a firm offer for me for full-time remote work with benefits.

    I called him that evening to let him know I was taking the other job offer, which he completely understood. But he also let me know that the offer was still on the table if it didn’t work out. ↩︎
by Nathan Coumbe

Why do we diminish our work?

An acquaintance of mine in Seth Godin’s Purple Space Community announced a new project. It was one I never would have thought of, yet still found fascinating and potentially life-changing for some people.

But he ended his announcement by saying, “I know it’s not significant or anything…”

Why do we do that? Why, when we embark on a new journey or start something new, do we diminish it from the outset?

Because we’re afraid it might not work.

Because we don’t want to feel a sense of letdown.

Because we equate “significance” with the size of the impact, not the impact itself.

Significance: the quality of being worthy of attention; importance.

Nowhere in that definition does it say anything about being worthy of attention to a large number of people. It just says “worthy of attention.” And if it’s worthy of attention to a few people, that makes it significant to those people!

I shared with him the Tale of the Starfish:

A young girl was walking along a beach where thousands of starfish had washed up during a storm. When she came to a starfish, she picked it up and threw it back into the ocean.

A man approached her and said, “Little girl, why are you doing this? You can’t save them all. You can’t begin to make a difference!”

The girl picked up another starfish and hurled it into the ocean. Then she looked up at the man and replied, “Well, I made a difference for that one!”

by Nathan Coumbe

More bad ideas lead to more creativity

For most of us, if we want to be more original, to be more successful, to be more “renowned,” the key is to have more ideas. To create more things.

You need to focus on the quantity of work you create—the output—and less on the quality.

Why? You need bad ideas to come up with a few good ones. 

Seth Godin has a great rant about this around writer’s block. People don’t actually get writer’s block. They are afraid of writing down bad ideas and claim they have no good ideas.

Good ideas often come through sheer volume.

by Nathan Coumbe

Atomic writing

Atomic Habits by James Clear consistently tops every bestseller list.

And for good reason: if you follow the ideas, you’ll improve your habits. Improve your habits, and you improve your days. Improve your days, and you improve your life.

What’s the saying? “Sow a thought and you reap an action; sow an act and you reap a habit; sow a habit and you reap a character; sow a character and you reap a destiny.”

Emerson definitely said it better than I. But it means the same thing: your daily habits lead to your lasting legacy.

Which brings me to an idea I presented to someone the other day.

A friend told me he wanted to write. And he’d considered going the “Stephen King” route, writing 2,000 words a day, but he seemed daunted by that prospect.

I agreed. That’s a lot to commit to at the beginning. So I suggested he go the Atomic Habits route instead.

What’s the smallest version of that habit he could reasonably commit to?

My idea: write one sentence every day. Then don’t break the streak.

I find it hard to believe that anyone reading this can’t come up with at least one original thought every day.

It doesn’t have to be brilliant. In fact, I guarantee that 50% of your ideas will be “below average.” But so what? Half my blog posts are below average—that’s the definition!

It doesn’t have to be brilliant—it just has to exist! Do that for 30 days, and the 31st sentence will be infinitely better than the 1st one.

A writer writes. So be a writer and start writing!

by Nathan Coumbe

“Don’t do it because it’s your job…”

“Do it because you can.”

Write the blog post.

Film the YouTube video.

Send the newsletter.

Write the eBook.

Post a video of your song.

Tell someone about your new idea.

Don’t do it because it’ll go viral (it probably won’t). Don’t do it because you’ll become rich and famous.

Do it because you need to put something good into the world.

by Nathan Coumbe

Copy the masters

If you want to improve your drumming, copy musical phrases from masters like Elvin Jones or Tony Williams.

If you want to learn a new style of art, copy the sketches and brush strokes of da Vinci and Van Gogh.

If you want to  become a world-class copywriter, copy the best, most successful ads from people like David Ogilvy or Claude Hopkins.

From medieval apprenticeship practices to their modern-day equivalents in universities and 1-on-1 mentorships, the best creatives know you must first start by copying the masters. 

You learn the fundamentals of most everything first by imitation. Only then can you add your own touch to create something wholly your own.

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by Nathan Coumbe

Art hardens you against feedback

I spent years of my life being criticized (often brutally) by teachers and peers during my time as a musician.

It hurt—a lot. For a while, anyway.

Eventually you realize something:

It’s not about you. It’s about the work.

Even when the comments seem personal or exceedingly harsh.

You realize there’s this other thing you’re trying to bring into the world (in my case, a piece of music). And there are ways to do it that are creative and wonderful… And ways to do it that are just plain wrong.

At some point, the musician realizes that the people they’re making art with all have the same goal: to bring to life a beautiful piece of music in the way it needs to be.

And when you’re all working toward that shared goal, it makes the feedback easier to bear. You learn to separate the self from the art.

It’s not about you—it’s about the work.

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by Nathan Coumbe

The end vs. the beginning

One of the essential habits in Stephen Covey’s 7 Habits of Highly Effective People is #2:

“Begin with the end in mind.”

The premise behind this habit is that before starting something—a career, a hobby, a marriage, a life—you should project yourself into the future.

By doing so, whether three years or five (or even all the way to your 80th birthday), you can lay out a map for how you want to live your life or complete a project.

I love this habit, and the idea behind it, but it’s also the only habit out of the seven with which I struggle. Why?

Because it’s overwhelming! Sometimes I don’t even know what I want life to look like tomorrow, let alone in 47 years. (God, is 80 really that close?)

It’s also overwhelming because at times, the daunting idea I have in my head seems so impossible that I become paralyzed, unable to do anything.

I know I’m not the only one.

The negative thoughts creep in with a seeming inability to solve them.

  • I can’t uproot my family while I pursue a master’s degree—it’s too many years out of work!
  • I can’t possibly go to medical school—it’ll practically leave my wife working as a single mom!
  • I can’t throw all my energy into a marketing business—we could be left destitute and homeless!
  • I can’t coach people to improve their health—I’m still trying to do that for myself!

The solution?

Start.

Decide on the very next small thing you can actually do.

Julia Cameron calls this “filling the form”—taking the next small step instead of leaping ahead to some giant thing you might not ready for.

Using the examples from above, you can…

  • Put in an application to see if you even get accepted to school
  • Take a biology course to get your first prerequisite needed to attend medical school
  • Call one business in your area to see if they need a freelance marketing expert to help them
  • Help one person you know develop one new healthy habit

It’s the oft-cited cliché that a journey of a thousand miles begins with a single step.

You have to put a destination into the GPS. But then you must focus on the directions and look for the next turn.

If the end in mind is too big to tackle, focus instead on the tiniest first step.

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by Nathan Coumbe

We need the dreamers

A friend of mine wrote to me the other day telling me that my “realistic views” helped to balance out her “daydreaming” ideas. 

But we need the dreamers. 

Without them, nothing changes. Nothing improves. 

No new ideas means the world never gets safer, cleaner, healthier, or more just.

Without the imagination, suppositions, and oulandishness of some humans, we stagnate. 

Sure, we also (sometimes) need the realists and the doers to make the dreams come true. 

But without the people who are willing to say, “Is this anything?”, the rest of us have nothing to work with.

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by Nathan Coumbe

Solar panels and parking lots

In the spirit of yesterday’s post, I wanted to share one of my “genius ideas” to get the ball rolling. (Whether this is genius or not is up for debate). 

In my city, like many around the United States, there are huge swaths of land that have been completely paved over for parking. Miles and miles of parking lots with no cover whatsoever. 

Here are the problems I’ve identified with this:

  • They make the area miserably hot (especially your car)
  • You have to walk a LONG way in the heat or pouring rain to get inside whatever building you’re aiming for
  • They serve no purpose other than just “being there” for parking

So my “genius idea” was this:

What if we put “coverings” over all the parking lots in the area? ALL of them. And THEN, put solar panels on top of all the coverings?

The benefits, in my mind, are outrageous!

  • Covered, shaded areas that keep you dry and cool
  • A beneficial, second-order effect of creating clean energy from something that was once basically useless open area
  • That clean energy could then be used to power the buildings nearby, cutting down on carbon emissions and fossil fuel usage and potentially saving them tons of money on their energy bills

My wonderful wife also came up with the idea that you could power giant fans hanging from all the coverings with the solar power to keep things breezy and cool as well. 

Now, I currently don’t have the means to make this happen. And as much as I would love for this to be my million dollar idea, I don’t yet see how to make it happen. 

But I’m sharing it with you so that you might start thinking about your own genius idea. AND so that someone with more knowledge, means, and abilities than me could make this into a feasible project. 

Have you starting ideating yet? Have you come up with your million-dollar idea?