Category / career

by Nathan Coumbe

The new way of getting jobs

I used to create and edit resumés as a side hustle.

I learned soon after I started that it wasn’t the best business to run. Not because I was bad at it (my resumés were gorgeous and well-made), but because no one who could hire my clients ever got the resumés I made. 

By the time I started that little business, resumé screening software had taken over the business world. And most job postings were getting anywhere from 200 to 1,000 applicants a piece. No one was seeing my clients’ resumés.

Someone would get those jobs, but it was unlikely to be the person I was helping. 

If you read books like What Color Is Your Parachute? or 48 Days to the Work (and Life) You Love, you’ll learn that sending out resumés to companies only works about 4% of the time. 

That means you’d have to apply for 25 jobs to get one response (just a response, not a hiring decision). And those are just basic statistics—you wouldn’t actually get a response 1 in 25 times. You might have to send out 100 applications and only get responses on the last 4.

So what to do?

I’ve been asked recently by numerous people if I could help them fix their resumés. And I’ve declined every time. 

“I don’t do that anymore,” I say, “because it no longer works.”

What does work is simple: connection.

The old saying is, unfortunately, true: it’s not what you know, it’s who you know. And in the connection economy of the 21st Century, that really is the only thing that matters. 

By connections, I don’t mean the hundreds of people you barely know on LinkedIn. People who are creating content to (maybe) entice the platform’s algorithm in the hopes that someone will see them and say, “Let’s hire Jane.”

I mean real people that you know: friends, family, coworkers. The barista who knows your name. The husband of the banker who handles your mortgage.

If you want a to get a job in the modern economy (and 88% of those available are never posted online), you have to talk to a lot of people. 

Every job I’ve ever had, I got because I knew someone. Every. Single. One. 

Half the time I wasn’t even looking. The other half, I asked for help. I told lots of people with whom I’d built relationships that I was looking.

Now, I also know that’s probably some of my privilege showing. But it’s the advice that I’ve given everyone who’s asked me over the last couple of years. And for those who have listened—and taken ACTION—it’s worked out. 

Now, I’m no networking expert. Nor do I “network” in the slimy business sense.

I’ve just read a lot and built relationships with people.

In addition to the couple of books I recommended above, I’d also tell you to check out:

Both of these books have strategies on how to TALK to people in ways that will (eventually and without being sleazy) lead to jobs. 

Resumés don’t work. Connections do. 

But resumés are easier—a way to hide from the difficult, but effective, work of having meaningful conversations with real people. 

Do the thing that works, not the thing that’s easy.

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by Nathan Coumbe

The first thing to do when you get laid off…

I lost my job yesterday – nothing to do with me. Something happened with the company, and I was one of the casualties.

There’s nothing I can do about it but to accept the reality of the situation and figure out how I’ll respond, rather than react, to this setback.

And the first thing I did?

I went for a walk.

Even though I really didn’t want to. I did it anyway – and I felt better for it.

When something like this happens, the best thing you can do is to get in some movement. Any form of exercise will do:

  • A long walk
  • A few laps at the pool
  • A great strength session

Get the heart pumping, the blood flowing to your brain, and the endorphins storming throughout your body.

There’s another thing you need to do, too—take your daily dose of motivational vitamins.

I love to listen to Seth Godin and Zig Ziglar on a daily basis – the same messages over and over again until I can repeat them verbatim. Why?

Because when I start repeating what they say—when I can finish their sentences—it means I’ve changed the way I talk to myself. Their messages of hope and success become my thoughts on the same topics.

So, if you’re about to lose (or already have lost) your job, take these two steps immediately.

  1. Get in some exercise (and do something physical EVERY SINGLE DAY)
  2. Take your daily motivational vitamin

By the way, here are two great recommendations from Seth & Zig to get you started:

P.S. Check out my cute little video talking about this very topic.

by Nathan Coumbe

What if you HAD to start your own business?

I clicked the “Random” button on Seth Godin’s blog yesterday and landed on an old post from 2002.

One passage punched me so hard in the gut that I had to share it with you today in its entirety. 

“Imagine for a second that you just lost your job. Further, imagine that the industry in which you’ve been trained and are working in has just disappeared.

What are you going to do? Are you going to go out and look for another job?

What if there were no choice… what if you had to start something? Anything. What would it be?“

Here’s the thing: your current job is crazy, risky, and unstable, probably more so than any entrepreneurial venture you might start. Why? 

Because you could be fired at any time and lose your sole source of income.

He continues:

“Is it scary? Well, just for a second, consider the alternative. You could work for Motorola or Adelphia or even AT&T, always wondering when the company was going to downsize you at the same time you were busy doing whatever the boss asked just to be sure you’d be the last to be fired…

Sounds to me like running a tiny business is totally safe in comparison.”

You don’t have to mortgage your house or get $500,000 in venture capital to start a small business… 

You can build a tiny business, one that makes a difference for a small group of customers or clients at the same time it secures your income. You don’t even have to quit your job today to get started.

So I repeat the question:

What would you start if you had to?

by Nathan Coumbe

Would you do it for $10 million?

What would you do if you had $10 million dollars?

Would you really want to be the CEO of a major corporation?

Or a doctor? Lawyer? Or any of the other things we’re supposed to want to be when we grow up?

Because of our obsession with making and having more, we chase job opportunities and career paths that seem to “guarantee” a lot of money (even though there is no such guarantee). And often, that’s the sole purpose for pursuing such roles.

Not because we want to make hard decisions (that’s what the CEO does)…

Or because we want to spend countless hours expending the intense, exhausting, emotional labor required to help people survive and thrive (the doctor)…

We pursue them because of the ones and zeroes (supposedly) attached to the titles.

Now—making a living, on the other hand, is absolutely necessary. If you’re living on the verge of homelessness (or actually homeless), you might not have the luxury of saying no to “big money” opportunities.

But that’s not the conversation we’re having here.

When the wolves have backed away from the door—when your kids are fed and the light bill is paid—it’s a good idea to consider why you’re chasing whatever “big money” career you’re thinking of doing.

A great question to ask yourself when considering career paths, educational opportunities, certifications, or whatever else, is this:

“Would I still want to do this if I had $10 million dollars in the bank?”

Are you doing it because you want the money? Or are you doing it because you actually want to put in the time and effort to become a master at the craft?

If you wouldn’t do it if you already had $10 million in the bank, you might want to reconsider whether it’s worth doing at all.

by Nathan Coumbe

Getting paid for what’s easy

It doesn’t happen. At least, not in the ways or amounts we want it to.

People don’t want to have to think for a living. They want to make money for easy work…

And thinking, making decisions, being creative—none of that is easy.

But those are precisely the things that people get paid the most for. They’re the only things that’ll help us survive in the modern economy.

The easy work is disappearing… We must embrace the hard work—the work that isn’t easy to measure.

by Nathan Coumbe

Infinity makes your career difficult

“Infinity” overwhelms us. We aren’t wired to understand or cope with it.

When we humans are faced with a seemingly infinite number of choices, most of the time we make no choice at all.

We freeze up, afraid to make the wrong one…

Or we just walk away…

Or, sometimes, we just go with whoever or whatever happens to be #1 that day—the “industry leader”.

And today, we have an infinite number of career choices. We grow up being told we can be anything… and in many cases that’s true. Most of the gatekeepers are gone.

But we’re also pushed to develop competence in many areas, rather than expertise or remarkability in just one or a few. We have to get Bs in everything, rather than an A+ in our favorite area and some Cs in the others.

This need to be good at everything, combined with too many choices, paralyzes us. Because we don’t want to pick the “wrong thing”. We don’t want to dedicate years of our lives and massive amounts of money to something that might not be a good fit.

So we don’t pick at all… Or we just pick the one that has the highest possible salary, the best job prospects, or the most security.

We don’t consider who we are, how we’re wired, what we love, what changes we’d like to see in the world…

We just go with whatever comes our way… but we can do so much better than that. We can contribute so much more.

But we have to choose what we’re going to focus on… and what we’re going to quit.

So what do you do? How do you overcome the paralysis of analysis? The overwhelm we experience when faced with too many choices?

Tell me your thoughts in the comments.

(H/t to Seth Godin for inspiring this post)

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by Nathan Coumbe

Are you scared of failing? Or…

Are you afraid the path you’re walking is taking you somewhere you don’t want to go?

The former means you should probably keep going.

The latter is a warning from your inner self, your conscience, your child artist… Whatever you want to call that little voice that whispers truth in your ear.

But here’s the problem:

Often the two fears are hard to distinguish. To figure out which it is requires time for introspection, writing, silence… Sometimes even experimentation with what’s scaring you.

Often this fear manifests itself around our careers.

Are you afraid you might fail at being a salesperson? Or does the idea of selling this particular thing make your skin crawl?

Remember: one means you should try. The other means you should rethink your path.

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by Nathan Coumbe

Do What You Love… or Love What You Do?

Two quotes came to mind while I was walking and thinking this morning:

“It’s easier to love what you do than it is to do what you love.”

—Seth Godin

Then, of course, my brain went to Dan Miller:

“Passion is more developed than discovered.”

—Dan Miller

Happiness is easier to achieve when we enjoy what we do.

But it’s not always easy to create an income doing something we already enjoy.

It’s easier to find a reason to like what you’re already making a living doing than to try to create a business around a passion or hobby.

That doesn’t mean you shouldn’t try—I’ve done it with lots of my passions.

Music…

History…

Personal development…

Philosophy…

But in nearly every case, depending on that passion to pay the bills robbed me of the very same enjoyment that drew me to it in the first place.

If you’re doing work that’s mind-numbing, agonizing, and completely without joy or merit, please find something else to do. This bundle will help you in your search.

But for many of us, we’re just spinning our wheels, trying to find ways to monetize a hobby. We’re telling ourselves we’ll never be happy until we’re working in this passion or that one.

If you think you can, try to find enjoyment in what you’re already doing. That’s one of the tenets of Zen, and it’s also a path to true happiness and contentment.

If you’ve read this and still feel it’s time to make a change in your career, I highly recommend you check out this career search bundle my coach Dan Miller created. It has everything you need to:

  • Discover your skills, passions, personality traits, and values
  • Learn a proven job hunt method guaranteed to land a better job with higher pay
  • Start your own business if that’s your path
  • Find a community of like-minded supporters to help you every step of the way

If it’s time for a change, Dan Miller can help you make it.

Click here to check it out.