Author / Nathan Coumbe

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Posts by Nathan Coumbe

My mission is to learn, inform, inspire, and improve. I am a passionate teacher, an avid writer, a leader of people, and a strategic thinker. Wherever I am, whatever the work I am called to do, my goal is the same: make my little corner of the world better for everyone in it. To do this, I ask better questions and solve more interesting problems for those I serve. Think deeply. Think often. Keep exploring. Always be curious.
by Nathan Coumbe

Action brings clarity (not thinking)

You can sit and think all you want… Contemplating your next step, figuring out all the possible outcomes, anticipating roadblocks.

But eventually, you’ll have to do something.

And most of the time, that sort of thinking is just procrastination. And it usually happens because we’re scared to take action.

Ideas aren’t eggs. Sitting on them doesn’t help them hatch.

If you want to figure out if something is right or possible or good for you, try it and see what happens.

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by Nathan Coumbe

Overcome Overwhelm with One Tiny Step

I’m sure you’ve experienced this before: you’re tired, exhausted, stressed out… You have too much on your plate and feel like you’ll never get everything done.

You’re staring at the car keys to drive to the gym…

Or at the blinking cursor on your keyboard where you’re writing your next post…

Or maybe it’s the pile of stuff in the corner you’ve been meaning to organize and put away…

Or that stack of books you want to read but just never get around to…

And every time you look at it, you get hit with a wave of anxiety. You just don’t see how you can do it all. 

And because you can’t do it all, or you can’t do it all perfectly, you don’t do ANY of it.

I’ve been there. There have been days where I just didn’t feel like dragging myself to the gym. Days when I had no desire to write another blog post…

But I learned from my Precision Nutrition coaches how to get out of the f*** it mentality and make steady progress. The secret?

Just do 1% of whatever it is.

If I don’t feel like exercising, I tell myself “I’ll just do my warm-up and that’s it.” I don’t even tell myself “I’ll see how I feel.” I just do the warm-up. 

I’d say 80-90% of the time, I end up doing the whole workout. But there have been times when I just did the warm-up. And you know what? That’s okay.

It’s so much better to do 1% of something every single day than it is to do 100% of something 3 days in a row… And then burn out, not doing ANYTHING for the next two weeks (or two years in the case of me exercising at one point…)

It’s the Kaizen method, the Japanese practice of tiny improvements over a long period of time that lead to massive gains in effectiveness.

You can do this with anything that’s overwhelming you. Just take the next right step.

  • Have a book you need to read but don’t have the motivation to tackle it? Just tell yourself you’ll read one page… Or one paragraph… Or one sentence
  • Need to declutter or clean? Put away exactly one thing or sweep one corner
  • Just write one sentence instead of feeling obligated to write an entire blog post

Doing that small step is better than nothing at all. And if that’s all you do, you still did better than zero. 

But chances are, you’ll do that one thing and feel motivated to keep going. If you do, then run with it! 

But if you don’t, feel satisfied knowing you did something. And that you’ll do something again tomorrow. 

(H/t to James Clear for reminding me about this practice. Read his post on the subject here.)

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by Nathan Coumbe

Who I learned from this week (July 23, 2021)

https://michaelhyatt.com/shave/

Michael Hyatt put together a crazy in-depth guide with four big parts. If you’re looking to up your productive and get more done while working less, I highly recommend you download this ebook.

Directed marketing
An absolutely fascinating post by Seth Godin about reaching your audience organically.

Serve a handful of people well, be remarkable, and they’ll tell a few others. It starts small, but the results are exponential.

https://podcasts.apple.com/us/podcast/marketing-made-simple/id1569923210?i=1000526591946

Donald Miller’s “StoryBrand Framework” is the gold standard in effective marketing, especially for creatives, solopreneurs, and small business folks.

His team recently came out with a new podcast called “Marketing Made Simple” which I’m absolutely DEVOURING. Not only are the hosts incredibly engaging and funny, they give practical advice and step-by-step instructions on how to market your business from beginning to end.

There are five episodes so far, each with a call-to-action to fill out your very own StoryBrand Brandscript (which you can start for free right here).

This is Where Your Temper Will Take You
A great article by Ryan Holiday that makes a compelling argument for anger being a primary cause of the Confederacy’s failure in the American Civil War.
3-2-1: How to find opportunities, and what it takes to improve
I’d like to specifically draw your attention to his 3rd idea in this newsletter.

What’s the single tiny step you can do to move the needle on your project or goal? Even if it feels microscopic?

https://www.calnewport.com/blog/2021/07/21/on-pace-and-productivity/

Last, but not least, this article from Cal Newport shows us that how much time we look at collectively has a big impact on whether or not we look productive.

Scientists like Galileo and Newton had seemingly slow, unproductive days when looked at individually. But when you look at their accomplishments over the span of years, it’s mind-boggling what they did…

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by Nathan Coumbe

The messy middle

Any worthwhile pursuit has a messy middle. In his book A Million Miles in a Thousand Years, Donald Miller talks about what it’s like to cross a stretch of water. We leave the shore and eventually arrive on the opposite side.

But in between those two points, we have “the hard work of the middle.” That’s where the journey becomes a slog, the motions seem repetitive, and the effort seems useless.

Pursuing a goal, starting a business, losing weight… All of these pursuits have that same hard work to be done in the middle.

In almost every case, we start strong and make decent, even quick, progress. But soon after we hit a point where we lose focus and motivation.

“Why am I at the gym for the third time this week? I just want to go home…”

“I really just want to pig out on pizza, beer, and ice cream. I don’t feel like cooking…”

We get frustrated, hit plateaus, and our motivation wanes.

It’s when we hit that point we have to rely on our “why”.

Our reason for pursuing whatever it is has to be strong enough to get us through the messy middle. Seth Godin calls this “the dip” in his book of the same name.

Without a strong why, without a reason to keep pushing through, we burn out and quit.

Not only does our motivation have to be strong, but we have to revisit it every day. Zig Ziglar had a saying about this rule:

“Motivation doesn’t last. Well, neither does bathing. That’s why we recommend it every day.”

First, identify a strong reason why you want to pursue something.

Then make time every day to review it. Keep your motivation front of mind.

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by Nathan Coumbe

What does coaching mean to you?

I heard the best description of what a coach does this week on Michael Hyatt’s podcast, “Lead to Win”:

“I love developing people and helping [them] to see the best potential in them and call it out. And that is what coaching is all about.”

That quote is from Michele Cushatt, Chief Coaching Officer at Michael Hyatt & Company. (You can check out the episode here.)

Her definition of coaching leapt out at me… I had to listen to it at least three times. 

Most of us have an image in our head of a coach as a cheerleader… Maybe it’s someone who tells you “great job” when you finish a task or make a little progress. 

Or maybe “coach” conjures images of someone putting you through drills or practices to help you develop a skill. 

Coaches can and should do those things. But that’s not the essence of what coaching is…

A great coach sees the potential in another person and calls it out! That’s the key. They bring forth what’s already inside someone else. 

They help someone become the best person they can be. The person they are destined to become.

Do you have someone in your life doing that for you? If not, can you find someone?

Or is there someone you know who’s got tons of potential but can’t see it? Or hasn’t developed it? 

Why can’t you take the role of coach and call it out to them?

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by Nathan Coumbe

Are personality tests preventing you from being yourself?

If you’re like most people in the United States, you’ve taken at least one personality assessment at some point in your life.

DiSC. Myers-Briggs. StrengthsFinder. Enneagram. There are too many to name, but I’ll bet you’ve taken at least one.

On the DiSC profile, I’m a CSI, with an extremely high C. That means I tend to be:

  • Analytical
  • Slow to make decisions
  • Precise & detail-oriented
  • A rigid rule-follower

And I can attest that all of those things are 100% true about me.

But because I’m so rigid, I tend to take everything that I learn as a rule that can’t be broken.

For example, when I get “career results” back about what I’m ideally suited for, I instantly assume those are the only jobs I can do. It’s how my personality works.

So when the field of marketing was nowhere to be seen in my “ideal” careers, I immediately wrote it off as something not worth looking into.

Even though I was fascinated by marketing…

Even though I wanted to learn how to do it ethically, with a service-oriented style…

Even though I could use it to help make the world a better place. To help other people start and grow successful businesses…

But I couldn’t! Because a personality test told me so.

Doesn’t that sound ridiculous?

Personality tests are great for:

  • Developing self-awareness
  • Understanding your natural tendencies
  • Learning about your strengths and weaknesses
  • Discovering how best to relate to other people

But they do not define who you are or what you can do.

If anything, they help you learn how you would do certain things.

So now, years later, I’m involved in marketing—doing it and teaching it to others on a regular basis. And I do it in an analytical, detail-oriented, service-to-others way.

Remember that personality tests are tools, nothing more. One of my mentors, Ashley Logsdon, put it this way:

“Never make the profile bigger than the person.”

They aren’t supposed to define what you do, but HOW you do them.

This is just one of the many conversations going on in the 48 Days Eagles Entrepreneur group during our Monday Mentor Calls.

If you want to get into the right network to help you level up your relationships and career, join us now!

Click this link to see what all you get when you become 48 Days Eagle.

by Nathan Coumbe

Are you scared of failing? Or…

Are you afraid the path you’re walking is taking you somewhere you don’t want to go?

The former means you should probably keep going.

The latter is a warning from your inner self, your conscience, your child artist… Whatever you want to call that little voice that whispers truth in your ear.

But here’s the problem:

Often the two fears are hard to distinguish. To figure out which it is requires time for introspection, writing, silence… Sometimes even experimentation with what’s scaring you.

Often this fear manifests itself around our careers.

Are you afraid you might fail at being a salesperson? Or does the idea of selling this particular thing make your skin crawl?

Remember: one means you should try. The other means you should rethink your path.

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by Nathan Coumbe

Do What You Love… or Love What You Do?

Two quotes came to mind while I was walking and thinking this morning:

“It’s easier to love what you do than it is to do what you love.”

—Seth Godin

Then, of course, my brain went to Dan Miller:

“Passion is more developed than discovered.”

—Dan Miller

Happiness is easier to achieve when we enjoy what we do.

But it’s not always easy to create an income doing something we already enjoy.

It’s easier to find a reason to like what you’re already making a living doing than to try to create a business around a passion or hobby.

That doesn’t mean you shouldn’t try—I’ve done it with lots of my passions.

Music…

History…

Personal development…

Philosophy…

But in nearly every case, depending on that passion to pay the bills robbed me of the very same enjoyment that drew me to it in the first place.

If you’re doing work that’s mind-numbing, agonizing, and completely without joy or merit, please find something else to do. This bundle will help you in your search.

But for many of us, we’re just spinning our wheels, trying to find ways to monetize a hobby. We’re telling ourselves we’ll never be happy until we’re working in this passion or that one.

If you think you can, try to find enjoyment in what you’re already doing. That’s one of the tenets of Zen, and it’s also a path to true happiness and contentment.

If you’ve read this and still feel it’s time to make a change in your career, I highly recommend you check out this career search bundle my coach Dan Miller created. It has everything you need to:

  • Discover your skills, passions, personality traits, and values
  • Learn a proven job hunt method guaranteed to land a better job with higher pay
  • Start your own business if that’s your path
  • Find a community of like-minded supporters to help you every step of the way

If it’s time for a change, Dan Miller can help you make it.

Click here to check it out.

by Nathan Coumbe

Don’t Try to Be Famous—Solve Problems Instead

Controversial Opinion: Becoming a social media influencer is NOT the best way to thrive in today’s economy. 

Yes—there are people on TikTok, Instagram, and all the other platforms making a fortune. 

Social media influencing is the new Hollywood. Most of us only see the handful of big-name players making fortunes, and we assume we can easily do that too.

What we miss are the hundreds or thousands of actors making little to nothing in the entertainment industry or working odd jobs to pay the bills.

There isn’t anything wrong with that, but our culture is telling us we can all do this on social media now. 

Ever heard of the long tail? Here’s an example (about podcasts):

50% or more of all podcasts have only been listened to by 124 people… Which is not a sustainable business model. 

This is a power-law curve, and it applies to just about everything.

If you solve problems for people by BEING one of those influencers, that’s a different story.

But measuring your success and hoping one of these companies will pay you a fortune for hits on your content is a bad way to live your life.

Commonsense, fundamental money principles combined with a steady income from solving problems for people over a long period of time.

This is the way to make a fortune. It’s just not slick or instant, so it isn’t sexy. 

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by Nathan Coumbe

Do the next right thing

Often we get so caught up in the future that it paralyzes us.

Or we feel so overwhelmed by everything we have to do that we accomplish nothing. Not the stuff we have to do… or that we want to do.

Our task lists, calendars, projects, dreams, and goals seem to cause more angst than hope. So we veg out in front of the television. Or mindlessly scroll on our phones.

Anything to avoid facing what we need to do.

The solution is simple: do the next right thing.

I’ve heard this phrase from both Julia Cameron and Michael Hyatt.

It’s a simple idea with wildly beneficial results. Rather than staying paralyzed and accomplishing nothing, the next right thing creates a tiny step forward.

It doesn’t feel like much, but then it’s not supposed to.

One step forward each day adds up to 365 tiny steps over a year. That’s a lot of progress.

When you’re feeling overwhelmed, ask yourself this question:

“What’s the smallest, easiest next step I can take?”

Then do that and only that. Afterwards you can reevaluate and decide whether to take another step or stop and chill out.

But at least you’ve taken that one step. And that’s one more than you would have otherwise.

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