Tag / why

by Nathan Coumbe

What’s Your “Why”?

Some people see this and think I mean “What gets you out of bed in the morning?”

They’d be wrong. Plenty of us have very little that gets us out of bed in the morning.

Maybe we have jobs we hate. Or tough relationships that don’t fulfill us. Or life situations we can’t seem to escape.

If you don’t have that “something” yet, think about it this way:

“What would make you WANT to get out of bed in the morning?”

My “why” has everything to do with my own personal freedom.

  • The freedom to rule my daily schedule
  • The freedom to control my income (however high or low I want it)
  • Freedom from debt
  • Giving my wife freedom to pursue whatever work, career, project, or lifestyle she desires

But I also feel I have a purpose that involves helping other people find freedom, happiness, and joy in their lives. And I genuinely believe the best way to do that is to help them create and run successful businesses or freelance practices.

Why? Because it’s the best way for them to have the freedom to live life on their terms. To do what they love and help the people they want to help. To make the difference they seek to make in the world. 

And I feel like I can achieve that purpose as a copywriter and marketer. That work helps people serve their customers, grow their businesses, and achieve the kind of freedom I’m talking about.

What’s your “why”? Tell me in the comments below.

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by Nathan Coumbe

Why are you REALLY doing that?

Years ago, the Toyota Motor Company created a system called “The 5 Whys.” It is a problem-solving technique that helps drill down to the root cause of an issue–in their case, manufacturing problems.

It’s also an excellent personal technique to help you figure out why you are doing, or attempting to do, just about anything.

Why do you want to lost weight? This is now an almost universal goal. If your answer is to look good at the beach or to feel better, you’re probably going to start binging the first time you see a pack of Oreos at the supermarket.

Why? The motivation from those bland, generic reasons are extrinsic (outside of yourself and your reasons for being) and, well…bland and generic. They have no real meaning to you. So try the “5 Whys.”

Why do you want to lose weight?

“So I’ll be strong and fit.”

Why does that matter?

“When I am strong and fit, I’ll be able to accomplish more with my body.”

Okay, and?

“When I can do more, I won’t tire out and break down like I currently am on a regular basis.”

Okay, why does that matter?

“When I am more resilient, I’ll be able to serve others better and longer: I will be able to go up and down stairs without passing out, or help my friend declutter her garage without hurting myself.”

And why is that important?

“Because I feel like service to others is one of the main reasons I’m here…”

Wow! Just like that you now have a deep, intrinsic purpose for losing weight and getting strong. You don’t only want to look good at the beach: you want to serve others at a higher capacity because it’s one of your values.

Now, when you see those Oreos or feel like skipping your daily movement session, you’ll remember that you are striving to serve others.

Your motivation doesn’t have to be service to others, of course. This is highly personal to each of us.

Think of a goal you want to achieve in some area of your life: physical, financial, family, career, personal development, social, or spiritual. When you have a goal, start asking why it matters. Drill down until you either determine that the thing you want is hollow and meaningless or you find the real motivation to accomplish it.

Find the real reasons for what you want in life. You might surprise yourself.

*Note: I first learned about this while being coached by the folks over at Precision Nutrition. I want to thank them for giving me something I can now spread to others.

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