Tag / who's it for

by Nathan Coumbe

Police escorts & football

What does it say about us as a people that we assign police escorts to every college football coach in the nation? At every game!

It’s a football game… It isn’t a debate between future elected leaders. These are football coaches!

Are we really a nation of people ready to attack our football coaches at a moment’s notice if things don’t go our way?

Do we really want to be? It’s just a game.

And if we aren’t that kind of people, then what’s it for? 

To show status? “I’m important enough for a police escort, and you’re not.” Is that it?

At what level does one become important enough to warrant a police presence at all times?

Wouldn’t security guards be enough to protect these men (yes, they are almost all men)?

Surely the police and state troopers have better things to do than this…

It just goes to show how much importance we’ve put on certain trivial institutions in our society. 

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by Nathan Coumbe

Do you do what you THINK you do?

If you’re a business owner or freelancer, what problem would you say you solve for your customers? (Hint: it’s probably not the same as what they think.)

If you’re an employee, do you know what problem your company was created to solve? What its original purpose was? Do you know why customers hire your employer?

Odds are, what you think you do and the reason your customers actually buy from you are quite different. 

But if you want to increase your levels of success and sales, you have to align those two things.

Whether you’re starting a business or building a musical group, there are two marketing questions you must ask first: 

  • Who’s it for? 

And

  • What’s it for?

And if you work with others, you must also ensure they know the answers to these questions. If they don’t know, they won’t care, nor can they truly help you succeed.

“No involvement, no commitment.”

—Stephen R. Covey

In fact, it’s a good idea to solicit answers to these questions from your people. You might get closer to the truth of what it is you’re trying to do.

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