Everyone you interact with on a daily basis is a volunteer in your life.

Don’t believe it? Try an experiment:

If you have children, a spouse, or any sort of significant other, order them around, withhold affection, neglect the small kindnesses and courtesies that make relationships so strong and fun.

If you do it long enough and often enough, they will quit.

(Please don’t actually try that experiment.)

The same is true in any organization: simply because someone is employed by another does not mean that person is not a volunteer. You would never neglect the needs and wants of a customer or disrespect her. Why not? Because a customer is a volunteer – she is choosing to do business with you, and that choice can be revoked at any time.

There seems to be some disconnect when money is involved – because the person is paid, she does not deserve the same level of care and dignity given to a customer. This could not be further from the truth.

The employee might be reliant on that money; she might need it for her survival, but she is still a volunteer.

Your friends and family members are volunteers; they are customers. They are choosing to do “business” with you, and at any time, that choice can be revoked. Your employees are volunteers; they just happen to be paid.

Treat everyone with whom you interact as a volunteer customer, and you will seldom be disappointed.

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