Freedom, self-discipline, and responsibility

Contrary to what some people believe, freedom doesn’t mean you’re allowed to do whatever you want, whenever you want. 

Dwight D. Eisenhower’s philosophy was that freedom is the opportunity for self-discipline. 

Give a child total freedom and what happens? They live on ice cream and candy bars, set fire to the yard, and traumatize the pets and neighbors. In short, they become the quintessential “hooligan” so many suburbanites fear.

That’s why we have to instill external discipline in them at first and help them internalize it. That’s the only way they can become free without our oversight.

The same is true for adults, especially in our roles as citizens of a state or nation. They must learn how to use their freedom responsibly before they can truly call themselves “free citizens.”

Viktor Frankl said the United States should have set up a Statue of Responsibility on the west coast to compliment our Statue of Liberty on the east coast. He knew you couldn’t really have the latter without the former. 

And to paraphrase Uncle Ben from Spider-Man: “With great FREEDOM comes great responsibility.” We seem to forget that because we’re free, we are responsible for using that freedom in a disciplined manner. 

The late, great motivational speaker Zig Ziglar had a saying:

“Take a train off the tracks, and it’s totally free… But it can’t go anywhere.”

Take whatever meaning from this you will. But I know what it means to me. 

Great power. Great responsibility.

Uncle Ben said it best: “with great power comes great responsibility.” This should be the phrase by which every leader and marketer lives.

Marketing and leadership are two fields primarily focused on influence. Leaders focus their efforts on influencing what work gets done and on what companies place emphasis; marketers focus on what products get made, what gets purchased, and what changes are made in our culture.

With great influence also comes great responsibility. Leaders and marketers have in their hands the power to persuade others towards things that are either helpful or harmful.

Who gets to decide which is which? Technically, it’s the follower, the consumer, or the customer. But we are all human–we know before a customer tells us whether or not our product or idea will harm her.

If you lead others, if you sell, or if you persuade, please take your responsibility–the power you have over other people–seriously.

Don’t take advantage.

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