Imagine a web designer sitting at her desk.

There’s this nasty problem plaguing her current project. For the life of her, she can’t figure it out…

What does she do? She sits and thinks and thinks and thinks until she comes up with a solution.

Right?

Wrong!

She’s a designer—she builds her way forward. 

She writes a line of code and runs it. Does that fix the problem? No. Did she fail? NO! She just learned something about her code. 

So she writes another line and tries again. She builds her way past the problem one line of code at a time. 

Maybe we should approach more of our problems like designers. 

Instead of trying to think our way forward, we build.