If you want to improve your drumming, copy musical phrases from masters like Elvin Jones or Tony Williams.

If you want to learn a new style of art, copy the sketches and brush strokes of da Vinci and Van Gogh.

If you want to  become a world-class copywriter, copy the best, most successful ads from people like David Ogilvy or Claude Hopkins.

From medieval apprenticeship practices to their modern-day equivalents in universities and 1-on-1 mentorships, the best creatives know you must first start by copying the masters. 

You learn the fundamentals of most everything first by imitation. Only then can you add your own touch to create something wholly your own.

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