Tag / significance

by Nathan Coumbe

Why do we diminish our work?

An acquaintance of mine in Seth Godin’s Purple Space Community announced a new project. It was one I never would have thought of, yet still found fascinating and potentially life-changing for some people.

But he ended his announcement by saying, “I know it’s not significant or anything…”

Why do we do that? Why, when we embark on a new journey or start something new, do we diminish it from the outset?

Because we’re afraid it might not work.

Because we don’t want to feel a sense of letdown.

Because we equate “significance” with the size of the impact, not the impact itself.

Significance: the quality of being worthy of attention; importance.

Nowhere in that definition does it say anything about being worthy of attention to a large number of people. It just says “worthy of attention.” And if it’s worthy of attention to a few people, that makes it significant to those people!

I shared with him the Tale of the Starfish:

A young girl was walking along a beach where thousands of starfish had washed up during a storm. When she came to a starfish, she picked it up and threw it back into the ocean.

A man approached her and said, “Little girl, why are you doing this? You can’t save them all. You can’t begin to make a difference!”

The girl picked up another starfish and hurled it into the ocean. Then she looked up at the man and replied, “Well, I made a difference for that one!”

by Nathan Coumbe

The ladder is gone

Many of the greatest business and self-help books of all time are woefully outdated.

And I don’t mean the examples used in the books. The working world has changed so much that the underlying assumptions on which the books are based no long apply.

Work hard and get promoted. You’ll make more money.

Move up the ladder for more responsibility, greater impact, and a nicer life.

Specialize in a certain field or department. That’s how you win.

The problem is the ladder is gone. There’s nothing to climb anymore.

Middle managers on are the way out. You’re either a doer or a leader (and often both at the same time).

Specialists are getting replaced by AI. We don’t need as many of them anymore.

Hard work doesn’t really matter much anymore. A computer can work harder, faster, and cheaper than you.

What matters now are remarkable results, unforgettable impact, and connection with other people. And being able to use AI and all the other technology available to us as tools to achieve those three things.

It’s the rare person who stays with one company and gets promoted over and over, making more money each time.

More likely, you’ll bounce around to 15 different companies over your working life, becoming a generalist that can synthesize tons of different fields.

And before you know it, you’re making your own field, your own specialty job that combines everything you’ve learned into something new.

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by Nathan Coumbe

How will you measure your life?

Is it by the number in your bank account?

The amount of influence you have over people and events?

What about your job title and the status it brings?

All valid options. But is that what you’ll want to think about as you take your last breath?

Or maybe you’ll use a different measuring stick.

The amount of art you created.

The number of people you changed for the better.

How well you raised your children… And what tremendous people they became.

You get to choose.

*This post was inspired by the book How Will You Measure Your Life? by Clayton Christensen et al.

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