Tag / seth godin

by Nathan Coumbe

Profit vs. service

You have a really good idea, an idea that people will love, that will make a difference, that will make things better. In fact, the little voice in your head continues to tell you, “This might work.” But you continue to hesitate; you still haven’t shipped. Why not?

Money.

It always come back to money…but I don’t mean money in the way you’re thinking.

You might be a freelancer, a musician, a writer, or a budding entrepreneur: you want to improve the world, and you need to eat. Essentially, you are wrestling with two competing ideas: “Will this make me money?” vs. “Will this help people?”

If you live and work by the former question, you will make very little progress. There is no way for you to know if your endeavor will generate revenue, which means you will probably wait until you are sure it will work before you act. But if you can’t be sure (and you can’t), you won’t act.

Around and around it goes.

If you are searching for “yes” to the money question, you will feel fear every time you create a new video or go to click on the checkout button of a webhosting platform. You’ll be terrified every time you pick up the phone to make a sales call or approach a new customer in a store.

If you are worried about the profit, you revert to a scarcity mindset:

“I don’t know that this article will make money, so I probably shouldn’t post it.”

“Someone else is already doing something similar; I won’t be different enough to standout and earn an income.”

“What if I spent a little money to make this happen, but I never earn it back? I’ll have wasted it!”

Is that true? What if you didn’t make any money back, but you helped someone by spending it? You gave a gift; it was charity.

You do need to eat, which might mean you need a job while you seek to serve other people. If you work to answer the question, “Will this help people?” you will find that your ideas come naturally. They will be much easier to send out into the world: you won’t hesitate, because there is much less riding on the outcome.

In fact, the outcome is practically harmless. You either end up right where you started, or you make change happen. If you only help one person, then the answer to the question is a resounding “YES!”

I think the secret is faith and the right mindset. The right mindset is seeking to help people because you want to help them, not because you want to profit from them. Ironically, if you help enough people, you will be much closer to turning a profit than the fool who is focused on it.

Seth Godin says it all the time: “Ideas that spread, win.” They do. Helping others spreads, which means it wins. If you help people, they will know who you are. If they know who you are, they will come to you for more help. They will probably tell their friends about you as well. Soon you have an audience, people who trust you because you sought to help them, not profit from them. When people trust you, you win.

Live a life of abundance and give, give, give. Have faith that if you help enough people, the money will come.

And if it never does?

Well…you still helped a lot of people.

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by Nathan Coumbe

What is the art that is yours to do?

How do you identify it?

Seth Godin asked the question, “Where are the spots [in your personal/professional/creative life] in which you are most afraid?” 

Find the places and things you are afraid of, and determine why you are afraid of them. Then you can identify what you need to go work on.

“Begin with the thing that scares you.”

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by Nathan Coumbe

Your lens determines your reality

Imagine you are looking through a telescope. Is what you are seeing actually how the world looks?

What if the lens had a crack in it? The image is now distorted, but is reality actually cracked? Of course not.

Imagine a friend is looking through another telescope, and you are are both looking at the same thing. What if her lens had a higher zoom or some filter on it which changed the color? Or perhaps your friend has a degenerative eye disorder which makes it difficult to see. 

Would the two of you disagree on what you were seeing? 

Yet we do it every single day.

Each of us walks around using different lenses to see the world. Two perfectly rational people can look at the same issue and have completely different opinions about the “reality” of the issue. Stephen Covey would call these lenses paradigms — different ways of seeing the world. 

Why does this matter?

We can only become truly effective when we realize that our ideas and opinions are not the only ways, the correct ways, to see the world. Seth Godin talks about each person having her own unique noise in her head. What she wants is different from what you want, at least in some minuscule way. Sometimes that way is vastly different from yours. 

If, for example, you wanted to sell something to someone – an idea, a widget, or a plan – you would need to talk about it from the other person’s point of view. That person doesn’t care how you feel about it; they only want to know what it will do for them. We are selfish that way.

Be proactive when speaking with someone: consciously try to see the world through her lens.

Imagine a world where each person sought to understand the other person before arguing.

by Nathan Coumbe

Become an apprentice

During the Renaissance, it was common for an artist or craftsman to apprentice under a master for a period of seven years before she set out on her own as a journeyman, plying her trade. The Renaissance may be over, but it is easier now than ever to become an apprentice to one of the many masters of whatever craft you are pursuing. Most of them are just an email, blog post, podcast, or book away.

It is unlikely that you will be able to spend seven years in an office or workshop with your favorite writer, musician, or thought-leader while attempting to learn at his or her feet, but you don’t have to do that anymore. I will illustrate the point with my own journey:

I have had a number of pseudo-mentors over the years. The first that I remember was Mark Verstegen; at a time in my life when I was passionately consuming all the knowledge on athletic performance and nutrition I possibly could, he was the paragon to which I upheld others in the field. He was a scientist, trying to find new and better ways to improve his craft, a writer, a coach, a teacher…I consumed every video I could find, every article he wrote, every book he authored.

The next mentor that truly stands out to me is Dave Ramsey. By age 26, my wife and I had accumulated close to $90,000 in combined consumer and student debt. We were drowning and didn’t know it. At some point, I had this middle-aged hillbilly (his words) yelling at me over the radio, telling me how stupid I had been and what I needed to do to fix it all. It was just what I needed. Not only that, but due to his recommendations, I started consuming leadership and business material by great leaders in those fields. Dave’s book-lists and constant radio show guests continued to fuel my passion for learning by giving me an unending education.

Also thanks to Dave, I discovered Dan Miller, who has become (again from afar) my life and career coach. Even now, he is teaching me how to live a fuller life; to set goals and achieve them; to redefine what work can be.

Dan led me to Seth Godin. My latest and most influential mentor, Seth is the reason that I write this blog post everyday. His constant assurance that we are all artists, regardless of the medium, as well as his passionate defense of realistic education, has put me on the path to writing each and every day about how others can continually improve themselves. He reminded me of my passion for education, real education that makes a difference in people’s lives and in our culture. I have read nearly every book he has ever written, hundreds of his blog posts, listened to his podcasts twice through already, and am saving up the money to sign up for some of his Akimbo workshops as well.

These people have all been mentors to me, even though I have never met a single one of them in person. The internet makes apprenticeship easier than ever. Being an apprentice to someone is simply observing what they do, consuming any and all lessons they offer, imitating them, and synthesizing the information until it becomes your own.

Sometimes it’s free; at the most it only costs what you have to pay for a book. Find someone that inspires you, who sets your heart and mind alight. Read, watch, and listen to everything you can as often as you need until you learn it. This is the essence of an apprenticeship. It worked for Leonardo and Michelangelo; it will work for you, too.

Also – make sure you thank them for their impact. Let them know that you were a good student.

by Nathan Coumbe

College isn’t the only option

A common theme today is the thought of going back to college in order to change careers or move up the ladder.

“Man, I really hate my job. I think if I went and got a degree in [insert field], I would be able to get a better job.”

“I want to change careers, but I will have to go get a master’s degree to make that happen.”

“The only way that I’ll move up in this company is if I go get my MBA.”

I’m sure you’ve heard dozens of similar comments. While this may be the prevailing idea on how to get ahead, it is wrong.

If you hate your job and want to change fields, or if you want to move up the corporate ladder, you may actually need to increase your knowledge, skills, and abilities to do so. However, a college degree does not necessarily equal increased knowledge, more skills, or higher-level abilities.

One reason is that our culture is changing so quickly; businesses are rising and falling at unparalleled rates; technology is moving so fast that the information you learn over 18 months in getting an MBA is often obsolete by the time you finish the degree. Another reason is that sitting through lectures on subjects day after day doesn’t prepare you to do the work required in the job you hope to take.

A Modern Education

So what to do instead? Well, lucky for you, there are a number of new tools at your disposal:

  1. You have books.
  2. You have the internet.
  3. You have a mouse, keyboard, and screen.

We live in a time of unlimited information – if you want to learn how to do something, a quick Google search will return more information than you could possibly consume in a lifetime.

So, if you want to level up your skills and abilities, or learn about a new field of knowledge, read five quality books on the subject. Take notes; talk with others about what you are learning, face-to-face, over Skype or FaceTime, or even through email. Doing this, you will quickly become an expert on the subject. At the same time, you can go on Udemy, CreativeLive, LinkedIn Learning, or any other online learning site and take free or low-cost courses at any time, on any subject, at your own pace! Many of these courses rival those on a university campus. Now that I think of it, you can also take a lot of free courses from reputable universities online if you really want to go that route.

What is education for?

I am by no means discounting the value of a college education. I just want it to be known that it is not the end-all, be-all for finding a better job or leveling up your career. There are so many ways to get the education that you need; it would be shameful not to look at all your options.

The purpose of furthering your education is not to get another degree; it is to develop the skills, abilities, and knowledge to do the work. If getting another degree gets you there, then go that route (and don’t borrow money to do it). But I must emphasize this: you do not need to spend 18 months without working, sitting through a lecture on soon-to-be outdated information, all to get a piece of paper that tells people you are qualified in something. Employers don’t care – they want to see projects, portfolios, and results that you have created.

So, if you want to step into graphic design, start reading books on the subject, learning web design at Codecademy, taking art lessons, and buy some online courses on the subject. If you want to get into marketing, start marketing for someone or something you believe in on a volunteer basis while you read books by Seth Godin and Donald Miller. Then, sign up for an Akimbo workshop and learn as much as you can with other people. You will spend less time, substantially less money, and learn as much, or more, than you would sitting through years of lectures.

Learning how to do the work is what’s important; how you do it is not. Let’s stop thinking that another college degree is the only way to get where you want to be. If you can show someone that you can do the job, you are qualified.

Go learn something.

by Nathan Coumbe

Play your music

“Many people die with their music still in them. Why is this so? Too often it is because they are always getting ready to live. Before they know it, time runs out.”

OLIVER WENDELL HOLMES, Former U.S. Supreme Court justice

The other day I wrote a blog post about exploring the things about which you seem to be innately curious. I was discussing this subject the day before I wrote it, and during the conversation, I had something of a heartbreaking thought: I believe each of us has a unique purpose, a unique interest that, if nurtured, will allow that purpose to be lived out. And yet it seems as though a great majority of the human race never achieves their purpose.

Why is this so? Is the curiosity squashed out of them before they have a chance to develop it into something meaningful and lucrative, simply because it is different from what others think is a viable vocation or career? Is it that many are so focused on simply eking out a living that they never raise their heads long enough to look their purpose in the eye and pursue it? Are they so caught up in fantasy worlds, technology, and social media that time that could otherwise be spent on pursuing these inclinations is wasted? Or worse still, is the opportunity to live a purpose-filled life literally taken away by violence, famine, or disease?

Perhaps it is all of these reasons and more, but while you still breathe, while you still have time on this earth, I encourage you to listen to Mr. Holmes and play your music. Listen to Ralph Waldo Emerson and follow the beat of your own drummer.

Your curiosity, your natural affinities towards certain skills, subjects, passions, and interests – they were all given to you for a purpose. Follow them where they lead, ignore the naysayers, shun the nonbelievers.

Start today. Do something you feel you were meant to do.