Instead of relying on third-party sponsors for your work or your art, why not rely on the people who benefit from it instead?
Rather than having advertisers on your podcasts…
Or big publishers for your book…
Or a major label for your music…
…you instead did work that people loved, needed, and wanted so much that they begged you to let them pay you for it?
What would your work look like if you took that approach?
My wife has a good friend who just published her first book—a beautiful book of poetry written from deep in her heart.
She is the perfect candidate for Seth Godin’s marketing tactic known as “First, ten“. And I told her that was all the marketing she needed to do when she released this book.
The premise is simple: find 10 people you trust, and show them your work. If they like it, have each of them tell 10 more people.
Like rings in a pond from where a stone struck, the ripples spread outward, ever larger and more impactful on the shores they touch.
Well, consider this my way of telling 10 people (quite a bit more than that actually). I urge you to check out her poetry here… And afterwards, FOLLOW HER LEAD!
Create your own art and share it with the world. Tell 10 people and let word spread. You won’t regret the effort.
(And check out her blog here.)
Nathan's Blog 