Tag / public relations

by Nathan Coumbe

What I Read This Week (July 9, 2021)

Here’s something new I’m trying out:

Every Friday, I’d like to update you, the loyal readers, on what I have been reading or listening to over the past week.

I’m hopeful that you’ll find awesome insights and new folks to follow who’ll help you level up your life.

Here’s this week’s first post!

The Cure for Burnout
Michael Hyatt is one of the foremost bloggers on the internet today. His five steps to avoiding burnout were simple and actionable. I’ll be working them into my routine from now on.
Customer development
One of Seth’s longer posts, here he talks about how to find customers and the strategies you can use to grow your base. Definitely worth a read when you have the time.
https://www.forbes.com/sites/stephanieburns/2020/07/16/fed-up-with-your-job-how-to-learn-a-new-skill-and-pivot-fast/?sh=1deeb8cf610a&ck_subscriber_id=1022227976&utm_source=convertkit&utm_medium=email&utm_campaign=ever+feel+alone%2C+%7B%7B+subscriber.first_name+%7D%7D%3F+%20-%203985289
Not sure why this one isn’t embedding correctly, but here’s a great article by one of my copywriting mentors on how to quickly and effectively learn ANY new skill.
I mentioned David in an earlier post this week on blogging in community. I recently cracked this book back open to check out what he had to say about the best ways to blog, inspiring that previous post. If you do ANYTHING involving content, I highly recommend this book. Click the image to get a copy at Amazon.

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by Nathan Coumbe

Blog in community (and grow your blog fast)

One of the most helpful things I’ve learned as a blogger came to me from David Meerman Scott. There are two parts, and the first is this:

Before you start your own blog, follow other blogs and bloggers and engage with the ones that matter to you.

I’ve been an avid blog consumer for years, reading from great thinkers and companies like Seth Godin, Michael Hyatt, HubSpot, and Mr. Scott himself of course. They’ve shaped my own thinking and helped me figure out my path forward as a marketer.

This first step lets you figure out how you can contribute to the discussions and the questions being asked on the internet. This is a great starting point for creating your own content.

But the second part of what David taught me was the most profound: engage with their content, leave comments, start discussions. And when you do that, include a link to your own blog.

We often forget the “engagement” step. Don’t just consume—engage! And almost no one links back to themselves for follow-up.

Bloggers like to support other bloggers. They like to talk, discuss, disagree in a civil manner, and try to make the world a better place. By engaging with their content and leaving behind a link as a calling card, you’re encouraging this type of civil discourse.

Now, if you don’t yet have your own blog, you can do the same thing by linking to your LinkedIn profile. Or better yet (since people won’t be able to see your whole profile or its content without connecting), create a free, public about.me page to leave behind.

Think of it as your digital business card, a way for people to learn who you are and follow up with you if they’re so inclined.

Try it the next time you comment on someone’s blog or social media post. I guarantee people will want to hear what you have to say. And they might follow up as well.

(If you want to learn more about David Meerman Scott’s blogging strategies, check out his book The New Rules of Marketing & PR (7th Edition) wherever books are sold.)

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