Jason Bradwell tweeted this a while back:

“Too many businesses suffer from FOMO [Fear of Missing Out] when it comes to their marketing. ‘We NEED a podcast!’ We NEED to be on TikTok!’

We’re all marketers now, trying to change the culture and influence others (hopefully for the better). But we have a problem: we get so caught up trying to figure out the tools and tactics, we stop focusing on the people!

What if your target audience isn’t ON TikTok?

What if your ideal customers don’t LISTEN to podcasts?

Why use those platforms if they aren’t helping you reach the right people?

“Who’s it for?” is the first question we should be asking.

H/t to Seth Godin for teaching me what’s most important in marketing.

(Here’s the original post if you’re interested.)

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