“Stop interrupting what people are interested in, and become what they’re interested in.”

—David Beebe, VP of global creative & content marketing at Marriott International

The essence of permission marketing is this:

Build an audience that wants to hear from you.

Create businesses, products, and services for people that will actively seek you out instead of trying to avoid you when you come knocking.

You’ll know you’re doing it right if you can answer “yes” to the following question:

Would they miss you if you were gone?