Tag / jerry seinfeld

by Nathan Coumbe

Kramer is a genius

Okay. He’s an idiot, but I’m trying to make a point here. 

If you’re familiar at all with the TV show “Seinfeld”, you know all about Cosmo Kramer—the wacky neighbor who lives next door to Jerry. 

One of his quirks is his constant ideation around new inventions and business ideas. 

  • A giant rubber bladder on ships to contain oil spills
  • A periscope on the top of a car to see upcoming traffic
  • A tiny studio apartment full of “levels”
  • A pizza place where you make your own pizza

Okay, that last one is actually a brilliant idea, if you ask me. Who wouldn’t pay for that?

The problem with Kramer is that 1) he never executes on any of his ideas, and 2) most of them are completely unfeasible. 

But how is that any different from you or me? 

How many ideas have you come up with this week? This month? This year? 

Probably quite a few. And most of them are (forgive me) completely stupid. I know many of mine are. 

But a handful of them were (and are) not only feasible, but outright genius! 

This is the creative process at work. You have to come up with tons of bad ideas to make room for the few good ones. 

Volume is your friend here. Spending a little time each day asking yourself, “What about this? What if I tried this? What could I do with this? What if someone did this?”

Most of your ideas (like Kramer’s) will be completely useless. Throw them out—don’t give them a second thought. 

But when you find one (or two or three) that could actually be useful to the rest of the world, write them down. Better yet, do something with them!

I think it was Jim Rohn (but I might be wrong) who said something like, “Most people have 3 or 4 ideas every year that, if acted upon, would make them millionaires.”

So your obstacles here are two-fold: 

  1. You need to come up with LOTS of ideas (which means spending time getting bored and walking while thinking and not drowning out your thoughts with music, TV, podcasts, or books)
  2. AND you need to take a little action on the ideas that you think are winners

Keep a notebook nearby, or a note open on your computer. And just throw stuff into it. 

Later, go back and separate the chaff from the wheat. 

Who knows? You might have your million-dollar idea sitting on a sticky note on your desk. 

by Nathan Coumbe

Streaks

What comes to mind when you hear the word “streak?”

One of the first images that comes to my mind is the tail behind a shooting star. It leaves a trail of light behind it, showing you its progression through the sky.

You can take that same metaphor and apply it to any part of your life:

  • Developing a daily creative practice (painting, drawing, writing, composing, etc.)
  • Growing a business (daily content creation, calling 5 people every single day)
  • Going on a weekly date with your spouse and not missing a week
  • Incorporating intentional movement or exercise into your daily routine

Just like with the comet, you’ll have a trail behind you, showing your growth and development over time. You can see where you started and how far you’ve come.

And the longer your streaks become, the harder they are to break. Can you imagine exercising every single day for 150 days? How terrible would you feel if you made it that far only to break it?

Jerry Seinfeld is famous for his creative streak: starting in the 1980s, he committed to writing one new joke every single day. That commitment seems to have worked out pretty well for him: today he’s worth in excess of $950 million.

My challenge for you is this: pick a habit you believe would have a major, positive impact on your life. Commit to it, track it on a calendar or an app, and get to a point where you’d be devastated if you broke it.

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