Why not?

Most are outrageously expensive (the one I used to attend just raised its prices to $120 per month).

Most people can’t afford to purchase home gym equipment and do not have the space to store it.

Yet, having a place to go to manage one’s health might be the single best investment these companies could make in their customers.

It would save them, and their customers, a fortune in health care costs (i.e., improve their bottom lines… What they really care about).

This would be a no-brainer if it were actually “health” insurance. But that’s not what they sell—they sell medical care insurance.

It’s a case of reactive thinking (treating the illness) versus proactive thinking (preventing the illness from occurring).