Consume or create?

Industrial manufacturing trained us to become consumers. Buying lots of things we once didn’t need… Or things we only needed small amounts of before mass production came about. 

Take shoes, for instance. Most people only had one or two pair before mass production. How many of us now have closets full of Nikes?

We became a society of consumers…

And now I worry that it’s carried over into our intellectual pursuits as well. All most of us do is consume, consume, consume. 

Podcasts. TikToks. Netflix originals. YouTube subscriptions. Live streaming. The amount of inputs is staggering.

But how many of us make stuff of our own? 

Have you considered starting a podcast? Creating a YouTube channel? Writing a blog? If not, why?

I think it’s because we’ve had it ingrained in us since childhood that we are meant to consume… Not create. 

We have so many inputs now that there seems almost no room for the outputs we could create. 

I suppose the only solution is to reverse it. And start making things.

Helping people get what they want

Zig Ziglar had a saying:

“You can have everything in life you want, if you’ll just help enough other people get what they want.”

And as many times as I’ve heard it, it’s always meant, “help people get more stuff.”

That’s what 150 years of industrialism has taught us—what people want is more stuff. And that’s what we’ve built a lot of our businesses around. 

But I’ve realized his saying can (and does) mean so much more. Think of all the people who don’t want “stuff”. Instead, they want:

  • Clean water to drink
  • Access to quality, useful education
  • Freedom from fear
  • An end to diseases that plague them
  • Roofs over their heads
  • Fewer catastrophic effects from climate change
  • A way out of insurmountable debt
  • Hope for their futures and that of their children

What if we focused entrepreneurship on ideas like those instead of selling more stuff?

What would a business like that look like for for someone like you?

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