Tag / ideation

by Nathan Coumbe

More bad ideas lead to more creativity

For most of us, if we want to be more original, to be more successful, to be more “renowned,” the key is to have more ideas. To create more things.

You need to focus on the quantity of work you create—the output—and less on the quality.

Why? You need bad ideas to come up with a few good ones. 

Seth Godin has a great rant about this around writer’s block. People don’t actually get writer’s block. They are afraid of writing down bad ideas and claim they have no good ideas.

Good ideas often come through sheer volume.

by Nathan Coumbe

Kramer is a genius

Okay. He’s an idiot, but I’m trying to make a point here. 

If you’re familiar at all with the TV show “Seinfeld”, you know all about Cosmo Kramer—the wacky neighbor who lives next door to Jerry. 

One of his quirks is his constant ideation around new inventions and business ideas. 

  • A giant rubber bladder on ships to contain oil spills
  • A periscope on the top of a car to see upcoming traffic
  • A tiny studio apartment full of “levels”
  • A pizza place where you make your own pizza

Okay, that last one is actually a brilliant idea, if you ask me. Who wouldn’t pay for that?

The problem with Kramer is that 1) he never executes on any of his ideas, and 2) most of them are completely unfeasible. 

But how is that any different from you or me? 

How many ideas have you come up with this week? This month? This year? 

Probably quite a few. And most of them are (forgive me) completely stupid. I know many of mine are. 

But a handful of them were (and are) not only feasible, but outright genius! 

This is the creative process at work. You have to come up with tons of bad ideas to make room for the few good ones. 

Volume is your friend here. Spending a little time each day asking yourself, “What about this? What if I tried this? What could I do with this? What if someone did this?”

Most of your ideas (like Kramer’s) will be completely useless. Throw them out—don’t give them a second thought. 

But when you find one (or two or three) that could actually be useful to the rest of the world, write them down. Better yet, do something with them!

I think it was Jim Rohn (but I might be wrong) who said something like, “Most people have 3 or 4 ideas every year that, if acted upon, would make them millionaires.”

So your obstacles here are two-fold: 

  1. You need to come up with LOTS of ideas (which means spending time getting bored and walking while thinking and not drowning out your thoughts with music, TV, podcasts, or books)
  2. AND you need to take a little action on the ideas that you think are winners

Keep a notebook nearby, or a note open on your computer. And just throw stuff into it. 

Later, go back and separate the chaff from the wheat. 

Who knows? You might have your million-dollar idea sitting on a sticky note on your desk. 

by Nathan Coumbe

Judgement is the enemy of creativity

We kill most of our great, wonderful, creative ideas before they’re ever born.

We write them off, dismiss them out of hand, smother them…

But we can’t know if our ideas are good—if they’ll work or cause the change we seek to make in the world—until we publish them.

Only by letting our ideas engage with the market, the world, or our audience can we know if it’s good.

If you judge every idea before you try it out, you’ll never be creative.

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by Nathan Coumbe

Only with Action Can You Hope to Make a Difference

No one ever got paid for an idea alone. Only those who came up with an idea, or took someone else’s, and acted upon it have made a difference worth anything.

“I have more respect for the fellow with a single idea who gets there than for the fellow with a thousand ideas who does nothing.”

—Thomas Edison

I have dozens of ideas pop into my head each day when I’m taking a shower, walking at the park, or driving in silence. Not one has generated anything for me or anyone else except those I showed to the world. 

Better to have one idea and the will to act upon it than 1,000 ideas and procrastinate.

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