We kill most of our great, wonderful, creative ideas before they’re ever born.

We write them off, dismiss them out of hand, smother them…

But we can’t know if our ideas are good—if they’ll work or cause the change we seek to make in the world—until we publish them.

Only by letting our ideas engage with the market, the world, or our audience can we know if it’s good.

If you judge every idea before you try it out, you’ll never be creative.

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