Networking – the idea of surrounding yourself with lots of people who might be able to open doors for you and help you get jobs – is a terrible practice.
It sucks.
The premise is flawed; it goes against every notion and every principle of decency and humanity. To effectively network, it seems one must adopt the mindset of, “What can this person do for me? How can she connect me with the HR department at [insert famous company]? What resources can she offer me so that I can get better (more marketable and attractive to potential employers)?”
Take, take, take, take. It’s a very common practice in Social Networking – some will say, “Use [pick your Social Media poison] to grow as many potentially helpful connections as possible so that maybe one of them can help you get a job at a certain company.”
The selfish focus, the mindset of “me,” is horrid. What is worse: it often backfires and alienates those you are attempting to use for your own selfish gains.
You think these “connections” can’t read right through your message? You’re wrong.
A new way to network
I propose a new way to network – go on your LinkedIn profile and start going down the list of connections. For each one, ask yourself this question: “Can I make a contribution to this person today, and if so, how?”
One important note: this requires a paradigm shift – a genuine change in your way of thinking (here’s a post about paradigms). You cannot adopt this posture while thinking in the back of your mind, “How can I contribute in a way that will get me something later?” You haven’t actually changed anything about the process that way.
If you really want to test this out, find someone in your list of connections who truly cannot “do” anything for you, in the sense of making a connection, giving a recommendation, or helping you get a job. When you find this person, ask yourself what contribution you can make: maybe it’s a simple message of gratitude for something they posted; perhaps it’s asking how their business is performing during the current crisis.
It doesn’t have to be much – it only has to be genuine. Only you will know if your intentions are pure.
“Ask not what your country can do for you; ask what you can do for your country.”
–John F. Kennedy
JFK said it well, and the same message applies to networking.
Ask not what your connections can do for you; ask what you can do for your connections.
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