Anyone who’s creative will tell you they often get lost in the weeds of their project. But the “why” and the “what” behind your work are much more important than the “how”.

And yet, we often get stuck trying to fit our message into a medium that it might not be well-suited for.

“I’m a writer,” we say to ourselves. So when we get to a piece of content that might better serve our audience in a video format, we balk. Or we turn a blog post into a book…

“I’m a drummer,” a musician might say, so she believes it’s the only way she can create music… No need to pick up that guitar or try to pluck out a melody on the piano, thank you very much!

The form doesn’t matter as long as it serves the content and the audience. That means you don’t have to be a blogger, a writer, a podcaster, or a coach forever.

As long as you are doing something to spread your message, how you do it is irrelevant.