An acquaintance of mine in Seth Godin’s Purple Space Community announced a new project. It was one I never would have thought of, yet still found fascinating and potentially life-changing for some people.

But he ended his announcement by saying, “I know it’s not significant or anything…”

Why do we do that? Why, when we embark on a new journey or start something new, do we diminish it from the outset?

Because we’re afraid it might not work.

Because we don’t want to feel a sense of letdown.

Because we equate “significance” with the size of the impact, not the impact itself.

Significance: the quality of being worthy of attention; importance.

Nowhere in that definition does it say anything about being worthy of attention to a large number of people. It just says “worthy of attention.” And if it’s worthy of attention to a few people, that makes it significant to those people!

I shared with him the Tale of the Starfish:

A young girl was walking along a beach where thousands of starfish had washed up during a storm. When she came to a starfish, she picked it up and threw it back into the ocean.

A man approached her and said, “Little girl, why are you doing this? You can’t save them all. You can’t begin to make a difference!”

The girl picked up another starfish and hurled it into the ocean. Then she looked up at the man and replied, “Well, I made a difference for that one!”