Here’s how to know if you’re manipulating someone…

If they knew EXACTLY what you knew about your…

  1. Product
  1. Service
  1. Idea

And knowing exactly what you know, they wouldn’t…

  1. Buy it…
  1. Use it…
  1. Believe it…

Then, yes, you’re manipulating them. 

On the other hand, if they knew exactly what you know, and they STILL wanted to engage with it, you’re doing something right. 

Don’t create or sell things you aren’t proud of.