When we create something in which we take great pride, we have a tendency to expound on nitty-gritty details of the work that went into it and how it works.

The people who will use or benefit from your something-or-other rarely care about the what or how: they want to know why.

Why should they use it? Why should they buy it? How does implementing it benefit them? How does it improve their lives?

No one cares how a hot dog is made as long as it is delicious and satisfies hunger.

No one cares about the hammer you built. It doesn’t matter what kind of wood the handle is made of or what sort of rare metal from Mars makes up the head. What the user/buyer/beneficiary wants to know is simple:

Will that hammer put a nail in the wall so that I can hang my picture?

Seek to understand who your widget is for and why they would want to use it: that’s the only thing that matters to the end-user.

(You probably should care how a hot dog is made, but that is a discussion for another day.)